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"DOUBLE your Internet Car Sales - Extended Version" These are 9 strategies I used when I was Director of Marketing for the largest automotive group in Louisiana to increase our internet sales by 129.4% in one year. They include thing that can be added to a dealerships website, as well as tips that can be applied to social media to increase internet vehicle sales. My company, Redline Digital, provides digital marketing consulting and social media consulting to the automotive industry. Contact me at josh@redlinehd.com or visit http://www.redlinehd.com/.
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How to DOUBLE your internet car sales
© Josh Gwin, MBAPresident, Redline Digital Consulting
josh@redlinhd.com
About Josh• Previously Director of Marketing for the largest
automotive group in Louisiana – 13 stores. • Managed 21 websites and 11 Facebook pages
with over 40,022 total fans.• President, Redline Digital www.redlinehd.com • Automotive Digital Marketing Consultant• Contact me at josh@redlinehd.com
Brands I’ve Worked With:
• Step 1: Learn where customers are clicking on YOUR website.
• Step 2: Improve your website = generate more leads
Tip #1: Heat Map Your Automotive Website
What would you change on this website?
• How: Grab customer’s attention with a pop-up lead form that offers incentive.
• This added 5+/month from each website. • Example on the next slide…
Tip #2: Incentivize Your Customers to
Come In.
Give customers an incentive to come in
Tip #3: Use a “one-page” finance
application• How we tripled our leads from finance applications.• Contact me at josh@redlinehd.com for which one I
recommend.
You will triple your leads by switching to a “one-page” finance app.
• Give your customers a value on their trade….they submit their lead information to you!
• Second highest converting lead source.
Tip #4: Add a trade-in evaluation lead form
• In addition to Google, Yahoo, and Bing, there are over 50 additional sites that your business can appear.
• Most dealers aren’t listed correctly on these sites…you will miss customers you should be getting.
Tip #5: Make sure your dealership is listed on all
search sites.
What if your customers Can’t Find You?
Business listing that loses customers…
**No website, monthly specials or pictures.
Business listing that gets customers…
• Your dealership contact info should be everywhere customers look.
Tip #6: Add your dealership contact info to all your social media
graphics
• You can add finance apps, trade-in forms, and lead coupons on your Facebook page.
Tip #7: Get leads from social media
100+ leads in one month from Facebook
• This is one of the most cost-effective sources of leads you can get.
• Check out an example of an offer I did on the next slide.
Tip #8: Use Facebook Offers to Get Leads
• If you only try to sell customers, they will unsubscribe from your email list
Tip #9: Email Marketing – Make sure you offer your customers
something they want.
Give your customers a reason to open your email and submit a lead.
Contact:
Josh Gwin, MBAFounder, Redline Digital Consulting
josh@redlinhd.com www.redlinehd.com
Questions?
Need assistance with this?
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