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Primeira aula sobre games no curso de gestão de redes sociais - Duração 4 horas
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Games e Redes Sociais
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: akira@julianokimura.com
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COMO DEFENDER UMA AÇÃO ENVOLVENDO SOCIAL GAMES
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Como aprovar?
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ENTENDER: COMO FUNCIONA NA PRÁTICA!
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O MUNDO ANTES DA FAZENDINHA
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O fator cultural dos jogos
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http://www.johntyman.com/africa/31.html Enkeshui
ENKESHUI
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Andreas Stock, Headhunter Europeu e CEO da Stockjogos
“Pessoas fazem coisas porque são divertidas ou por prazer. Veja como as crianças aprendem. Aprendem através de brincadeiras e jogos. O mesmo acontece
com filhote de animais. Nossa vida é baseada em jogos.”
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http://lissnup.wordpress.com/2012/01/07/ Dorna Bazi
DORNA BAZI
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O surgimento dos “Games”
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Epidemia – Corrupted Blood
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PRIMEIROS GAMES
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Gerações e mais gerações
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1964 jogos
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Web browsed Games
Batalhas medievais
1. Administrar seus recursos
2. Construir suas estruturas
3. Preparar seu exército
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EVOLUÇÃO NA GESTÃO DE COMUNIDADE
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Pesquisa da Entertainment Software Association
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Seria as redes sociais, a nova plataforma?
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Penetração nas residências
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Atividades
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Previsão de faturamento
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Mundos virtuais persistentes
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Tempo virtual e turnos
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Eventos e agenda no mundo real
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Ajuda ao próximo
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Convites
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Mafia Wars: Snoop Dog
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O ESSENCIAL SOBRE GAMES
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DE GAMES VOCÊ ENTENDE?
CONTE ME MAIS SOBRE SUA FAZENDINHA
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Social Games para todos os gostos
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Social games, uma evolução
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Mafia Wars
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FarmVille
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Zynga Poker
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Atributos básicos
Diversão Competição
Visual Recompensa
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Competição
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RECOMPENSAS DE VALOR
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Franquias
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Modelo de negócios
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Perfil comportamental C
on
qu
ista
do
res • Itens raros
•Medalhas
•Troféus
•Extras
•100%
•Destravar
•Objetivos
•Missões
•Conclusão
Exp
lora
do
res •Segredos
•Áreas escondidas
•Easter Eggs
•Mapas
•Quebra-cabeças
•Códigos
• Informações fragmentadas
So
ciai
s •Amigos
•Ajudar
•Comunidade
•Grupos
•Clãs
•Encontros
•Agenda
Ass
assi
no
s •Destruir
•Competir
•Vencer
•Quebrar regras
•Oponentes
•Revolta
•Ranking
•Eventos
•Caos
•Trolls
Bartle Test of Gamer Psychology
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Conquistadores
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Conquistadores
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Exploradores
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Sociais
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Sociais
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Assassinos
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Informações Básicas
{
"id": "783271947",
"name": "Gabriel Lucas",
"first_name": "Gabriel",
"last_name": "Lucas",
"link": "https://www.facebook.com/ogabiru",
"username": "ogabiru",
"gender": "male",
"locale": "pt_BR"
}
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
Sobre Atividades
Checkins
Estudo
Eventos
Grupos
Residência
Interesses Curtir
Local
Notas
Fotos
Perguntas
Relacionamento
Copyright (®) Ecommerce School
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Permissões de usuários e amigos
Detalhes do relacionamento Religião e Política
Status
Videos
Website
Trabalho
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
Listas
Insights Mensagens
Convites
Stream
Presença (online/offline)
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user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
User permission
Friends permission
Description
user_about_me
friends_about_me
Provides access to the "About Me" section of the profile in the about property
user_activities
friends_activities
Provides access to the user's list of activities as the activities connection
user_birthday
friends_birthday
Provides access to the birthday with year as the birthday property
user_checkins
friends_checkins
Provides read access to the authorized user's check-ins or a friend's check-ins that the user can see.
user_education_history
friends_education_history
Provides access to education history as theeducation property
user_events
friends_events
Provides access to the list of events the user is attending as the eventsconnection
user_groups
friends_groups
Provides access to the list of groups the user is a member of as the groupsconnection
user_hometown
friends_hometown
Provides access to the user's hometown in the hometown property
user_interests
friends_interests
Provides access to the user's list of interests as the interests connection
user_likes
friends_likes
Provides access to the list of all of the pages the user has liked as the likesconnection
user_location
friends_location
Provides access to the user's current location as the location property
user_notes
friends_notes
Provides access to the user's notes as thenotes connection
user_photos
friends_photos
Provides access to the photos the user has uploaded, and photos the user has been tagged in
user_questions
friends_questions
Provides access to the questions the user or friend has asked
user_relationships
friends_relationships
Provides access to the user's family and personal relationships and relationship status
user_relationship_details
friends_relationship_details
Provides access to the user's relationship preferences
user_religion_politics
friends_religion_politics
Provides access to the user's religious and political affiliations
user_status
friends_status
Provides access to the user's status messages and checkins. Please see the documentation for the location_post table for information on how this permission may affect retrieval of information about the locations associated with posts.
user_videos
friends_videos
Provides access to the videos the user has uploaded, and videos the user has been tagged in
user_website
friends_website
Provides access to the user's web site URL
user_work_history
friends_work_history
Provides access to work history as thework property
N/A
Provides access to the user's primary email address in the email property. Do not spam users. Your use of email must comply both with Facebook policies and with theCAN-SPAM Act.
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SITE 1 SITE 2 SITE 3
EXEMPLOS DE SITE DE JOGOS ONLINE
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Perfil dos jogadores
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Perfil dos jogadores
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Perfil Lan House
Fonte PNAD IBGE 2008
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Bruno Cicanci, Engenheiro de Software Eletronic Arts Brasil “Existem características como diversão, desafios, recompensas e socialização, que podem ser aplicados em outros mercados, principalmente em marketing, empresas podem ter uma imersão maior em suas campanhas”
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Ações internacionais - Filipinas
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Advertising In-games - Minions
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Advertising In-game
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Evento in-games
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Launch Screen
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Ações Internacionais – Japão e Korea
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Advergames – Battle of the Cheetos
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Advergames
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• GagaVille in FarmVille, Exclusive Access to Music
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TV DIGITAL?
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MOBILE?
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REALIDADE AUMENTADA?
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MECÂNICA – Conquistas (Achivements)
Conquista
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
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Conquistas (Achivements)
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MECÂNICA – Combos
Combos e Bônus
Diversão
Desafio
Viral
CGU
Habilidade
Status
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MECÂNICA – Informações Fragmentadas
Informações Fragmentadas
Diversão
Desafio
SEO
Exploração
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Alternate Reality Games
Quebra-cabeças
Mini games Jogos
Clássicos
Quebra-cabeças
Colaborativos de pesquisa
Missões urbanas Caça ao tesouro
Flash Mobs Grupo
investigativo
ONLINE
MUNDO REAL
INDIVIDUAL GRUPO
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MECÂNICA – Nível
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MECÂNICA – Medo de perder
Medo de perder
Lealdade
Influência
Engajamento
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MECÂNICA – Missões
Missões
Diversão
Lealdade
Engajar
Tempo
Influência
CGU
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RECOMPENSA X TAREFA
Recompensas Tarefas
Dificuldade
Investimento
Tempo
Presença física
Poderes especiais
Lucro
Status
Diversão
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MECÂNICA: STATUS
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MECÂNICA – Pontuação / Ranking
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MECÂNICA – Colaboração
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Outras Mecânicas
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Dennis Kerr, Diretor de Tecnologia da PalmSoft “A popularização do Gamification vai ajudar a quebrar o estigma de que tudo que é jogo ou parece jogo é só brincadeira e trabalhar com isso não é uma profissão séria”
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Comunidade de games “indie”
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Gamification @ Newgrounds
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Newgrounds
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Crowdsourcing @ Steam
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Crowdsourcing @ Steam
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Contato
Juliano Kimura
akira@julianokimura.com
www.julianokimura.com
@julianokimura
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Bibliografia • A Bíblia da Inovação – Kotler e Trias
• Enciclopédia da Nuvem – Luli RadFahrer
• A Biblia do Marketing – Kotler & Keller
• http://www.julianokimura.com
• http://gamification.org
• http://games.digitalchocolate.com
• http://www.playfish.com
• http://en.wikipedia.org/wiki/Social_network_game
• http://method.com
• http://www.unilestemg.br
• http://www.inovadoresespm.com.br
• http://www.skylanders.com
• http://www.onlineuniversities.com
• http://www.insidesocialgames.com
• http://www.wcg.com
• http://pt.wikipedia.org
• http://www.buddypoke.com/
• http://investor.ea.com/
• http://www.mpogd.com/
• http://pt.bigpoint.com/
• http://www.puzzlepirates.com/
• http://www.casualgamesassociation.org/
• http://datamining.typepad.com
• http://venturebeat.com
• http://www.youtube.com
• http://mikeabundo.com
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