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This is the presentation we gave at the October 2009 Greenhouse Business Camp in Limerick. It has the same slides & message as the one given in September at BizCamp Dublin, but with slightly different content and audience interaction given the dynamics in the room on the day. Of course, you won't get that part from the slides, and I don't remember anyone videoing it...
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beingGOODisn't
ENOUGHGOOD
DEETERkarl
operations managerTOWNLEY
andrew
managing director
become a
MARKET LEADER
Copyright 2009 Karl Deeter & Andrew S. Townley
GREENHOUSE BUSINESS CAMPTHE BIGGEST & BEST BUSINESS EVENT IN THE MIDWEST! OCTOBER 11TH 2009
understandingunderstanding
Blue OceansBlue Oceans
Speed of an airplane+ economy & flexibility
= air travel utility &low cost business model
Cirque du Soleil
No animalsNo “stars”One arena
Unifying themeRefined venuesArtistic actsBetter margins
Unquestionably unique
finding yourfinding your
Blue OceansBlue Oceans
1. What do you take for granted?1. What do you take for granted?
2. What is “industry standard”?2. What is “industry standard”?
Create it!Create it!3. What's never been offered?3. What's never been offered?
Reduce something significantly, &Reduce something significantly, &Raise something significantly!Raise something significantly!
Eliminate it!Eliminate it!
How?How?
Alternative markets
Go beyond existing groups
Redefine your buyers
Complementary offerings
Shift emotion vs. utility
Lead vs. follow
ExecuteExecutedon't forget todon't forget to
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