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SUGGESTED MARKETING STRATEGIES FOR HMI POLYPHONIC"S HIT SONG SCIENCE HSS is a wonderful software to predict the chartbusting potential of a song. Record labels equate investing in a song to gambling, but with HSS the chances of losing out become negligible. HMI could not continue with due to bad marketing. Recommendations are in point format. Email me at jhol.in.my.soul(at)gmail.com for more information
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HMI POLYPHONICMIXING MUSIC AND MATH
SUGGESTED MARKETING STRATEGIES
BY
SHASANK MOHAPATRA
ADVANCED MARKETING MANAGEMENT
(SPRING)
UTS SYDNEY
INTRODUCTION• GRUPO AIA’S ($5M/Year) 1ST FORAY INTO
ENTERTAINMENT INDUSTRY
• PHENOMENAL NEW INNOVATION :
“HIT SONG SCIENCE”
• MUSIC INDUSTRY RULED BY BIG 5
HOW HSS WORKS
INDUSTRY ANALYSIS
COMPANY SWOT ANALYSIS
COMPANY ANALYSISPorter’s 5 forces model
COMPANY ANALYSISPorter’s Generic Strategies Model
TRACEY AND WIERSEMA’S (1995)VALUE DISCIPLINE MODEL
McKINSEY/GE MATRIX MODEL
ANSOFF MATRIX
SUGGESTED STRATEGIES
• TARGET MARKET- BOTTOM UP
• PRIMARY MEDIUM OF DISTRIBUTION – INTERNET
• FLEXIBLE PRICING STRATEGY– PENETRATION PRICING FOR ARTISTS– CONTRACT PRICING FOR PRODUCERS– ROYALTY FEES STRATEGY FOR RECORD LABEL
• POSTIONING AS A MARKET RESEARCH TOOL
SUGGESTED STRATEGIES
• MARKETING FOCUS ON ‘SINGLES’ LAUNCHES
• LICENSING OPTIONS
• HARDWARE CONVERGENCE
If music be the food of life,
Play On !
THANK YOU
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