In-House SEO Team Building & Training

The Care & Feeding

of The IT Crowd

Elmer Boutin Webmaster, Wilsonart International

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About Elmer …

Web marketer for almost 15 years, 11 in a corporate setting

Assigned to IT Department

Always on the lookout for ways to help Marketing and IT work better together

Creative Commons |Image by SMN www.flickr.com/photos/bagels

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www.wilsonarthd.com

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The Three C’s

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The Three C’s

1. Contact

Marketers: Go forth and spread the Web Marketing word

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Creative Commons |Image by Purple Slog www.flickr.com/photos/purpleslog

Marketing Department

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Creative Commons |Image by Purple Slog www.flickr.com/photos/purpleslog

Marketing Department

IT Department

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At first: It’s not about you!

Learn about their …

“pain points”

priorities and needs

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The Three C’s

2. Communicate

Marketers: Learn how to communicate with your IT counterparts

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Break the Language Barrier

Someone on the marketing side needs to “Speak Geek.”

Wwa wwa waa waaa,

wwa wwa waa wa

waaa.

Wwa wwa waa waaa,

wwa wwa waa wa

waaa.

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Breach the Means Barrier

Find ways to get your message across with as little misunderstanding as possible

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Ways to share …

• Network shares • Cloud services like Dropbox, Evernote or Google Docs • Social services like Yammer or Ning • Workflow features in some Intranet CMS packages

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Getting ideas across …

• Be specific – Be exact • Leave nothing to interpretation • Print and mark changes • Use Acrobat to mark up changes • Create lines of code to copy & paste if you can “hack it”

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The dreaded meeting …

Sometimes you just need to sit down and hash things out in person.

Creative Commons |Image by Andrew Magill| www.flickr.com/photos/ amagill

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Always, always, always, always communicate!

To paraphrase Sir Winston

www.winstonchurchill.org

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The Three C’s

3. Carpe Scientiam

Seize the knowledge of your web technologies

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IT’s frustration … Marketers don’t understand the technology used by the organization.

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IT isn’t always the problem, sometimes it’s you … Check out Ian Lurie’s Conversation Marketing: http://goo.gl/9hhUN

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Lifestyle Change

You need to learn some new things

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Marketers need to begin harnessing technology for themselves.

Check out Scott Brinker’s “Chief Marketing Technologist” blog:

www.chiefmartec.com

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“A web site is a living, breathing thing. It's never really done.”

Mike Vogel President/CEO of DCS

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Consider:

Content Management System Off-the-shelf or home-rolled, it gives you the power to update content without direct IT involvement.

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Try to get beyond the “Who Owns The Website” Debate

Website success benefits everyone

It’s not “us vs. them” but “us vs. the world”

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Resources

www.crossingmarketingandit.com/resources

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Thank You

Elmer Boutin …

www.crossingmarketingandit.com elmo@crossingmarketingandit.com Twitter: @rehor LinkedIn: http://www.linkedin.com/in/elmerboutin