Ivan Chválny, Michal Boška (Mindshare – tým 5)

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Why do young people don't live healthly?

Comfort

Short-term orientationForce of habit

Not awarre of consequences

Rely on medical science Comfort

Short-term orientation

Rely on medical science

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Everebody wants to look good!

Insight

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Healthly lifestlyle!

Solution

Goal

The path:

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Dont try to change people, they will not listen.

You have to let them to change their mindset alone.

Just show them the way..

Look better

Feel better

Mindset will sooner or later come alone

Belive

People will never be willing to give up all unhealthy habbits. Lets find a golden mean.

Try to live healthly as much as you can, but do not fear to rewards your self from time to time.

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REWARD

Problem

100% health ≠ 100 % happy

STRATEGY

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Health is a sexy reward

Digital teaser

Event

PR

WOM, Ambassadors

Digital

Event

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Show people how they will look in 20 years, if they dont change their habbits.

Let people decide and reward them to support them in their decision.

Show them the way

2016/2017

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Loono Ambassadors - Celebrities

Ambassadords – common

peoplePublic

CONTENT

Webpage Facebook profile Microsite with interactive technologies Competition with rewards Presence on various events for young people

WOM: Social networks

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Ambassadors Collaborators

• Jaromír Jágr• Jakub Bína• Petr Koukal• Agáta Prachařová• Dara Rollins

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#healthsexyreward