Lpm005 Emarketing-Cindy Usman Riki

MarketingBusiness English Term PresentationCindy Usman Riki

Content

Case Study

Conclusion

Future Trend

Introduction

Introduction

Introduction • What is e-marketing?

Display Text SEM

Mobile Email

Classified Adware Affiliate

SNS

Introduction Display

Introduction Text

Introduction • SEO: Search Engine Optimization• PPC: Pay-Per-Click

SEM

Introduction • SoLoMo: Social Location Mobile Mobile

Introduction SNS

Introduction Email

Introduction Classified

Introduction Adware

Introduction Affiliate• SoLoMo: Social Location Mobile

Introduction • Why choose e-marketing?

2005 2006 2007 2008 2009 2010 2011 2012 20130

5

10

15

20

25

30

35

40

45

50

Ads revenue market share by media ($bil l ions)1

TV Cable TV Radio Internet Newspaper

1. IAB Internet Advertising Revenue Report; PwC

Introduction • Why choose e-marketing?

2. IAB Internet Advertising Revenue Report; PwC

43%

15%

19%

7%

6%

9%

Ad formants 20132Search Mobile DisplayVideo Classifieds Others

39%

23%

17%

6%

6%

9%

Ad formants 20142Search Mobile DisplayVideo Classifieds Others

51%47%

2%Mobile

Search

Display

Others

Introduction • Why choose e-marketing?

Search Display Classifieds Mobile Video0

5

10

15

20

25

30

35

40

45

50

Advertising format share (% of total revenue)3

2006 2007 2008 2009 2010 2011 2012 2013 2014

3. IAB Internet Advertising Revenue Report; PwC

Introduction • Why choose e-marketing?

4. IAB Internet Advertising Revenue Report; PwC

Retail

Financia

l Servi

ces

Auto

Telecom

Travel

Computers

Healthca

reMedia

Entertainment

Others0

5

10

15

20

25Online ad revenues by major industry (%)4

2014

Introduction • Why choose e-marketing?

5. The Nielsen Company

Total marke

ting ROI

Online

Promotions

Magazines PR TV

In-Store

Outdoor

Newpaper0

0.5

1

1.5

2

2.5

Short Term Long Term

Global Marketing ROI5

-Incremental Revenue per $ Spent

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Conclusion

The Future Marketing is New Media

Website Email Social media Paid search Banner ads Consumer publications

B2B publcations

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Marketing media: Total and B2B

Total B2B

6. Multichannel merchant

What High Growth Companies Do that You Don’t.

greater online focus =

greater effectiveness of those tools = higher growth

Recommendation 1• Spent $1,get back $44

Recommendation 2• Launch Cross-platform Promotions

From “hard to reach” to “available everywhere”

Recommendation 3• Power of Hashtag Campaign

Recommendation 4 • Use QR Codes

Online SituationOffline

SituationMobile Phone

ThanksBusiness English Final PresentationCindy Usman Riki

Reference• 10 awesome digital marketing campaigns from Nike. (n.d.). Retrieved November

29, 2014, from https://econsultancy.com/blog/63129-10-awesome-digital-marketing-campaigns-from-nike

• Facebook Marketing Stunt Backfires. (n.d.). Retrieved November 29, 2014, from http://www.marketingpilgrim.com/2007/11/facebook-marketing-stunt-backfires.html

• Nielsen. (2009). Maximize the return on your advertising spend. Nielsen. http://www.nielsen.com/us/en/insights/news/2009/maximize-the-return-on-your-advertising-spend.html

• PwC. (2014). IAB internet advertising revenue report (2014 first six months results). IAB. http://www.iab.net/media/file/