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Lecture to Professium, meeting of PR professionals. Zeist, The netherlands. June 2012.
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RONALD VAN DEN HOFF
#SOCIETY30
ZOMBIE CASINOCAPITALISM
….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:
¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”
€ 2,5 - € 5 BILLION
€ 1 BILLION
NICK LEESON6,5 YEAR IN JAIL
6.000.000.000
ZOMBIE STRUGGLE
“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
before 1800 1850 1990 2030
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DIGITAL-INFORMATION
SOCIETY
CLASH
BUZZ
BYPASS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkish airways, want die landen soms
ongeveer op Schiphol…”.
ZOMBIE BLOOPERS
SIMPLE, SMART, SHARING & SUSTAINABLE
Visual: Marco Derksen, Upstream.
“FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.
Organizations
Stakeholders
1.0 2.0 3.0
ALL
YOU &YOUR STAKEHOLDERS
DO,
TELL,
WRITE,
OR SHOW
IS PART OF THEIR
BRAND EXPERIENCE
YOU ARE
NO LONGER
THE OWNER
OF YOUR
BRAND
CO-WORKERS
FREE AGENTS
KNOWMADS
SELF EMPLOYED PROFESSIONALS
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
ZP
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
DATA:REAL TIME
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
COLLABORATIVE
(CON) (PRO)
SUMPTION
data by
TRENDS
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
VIRTUALITY&REALITY
3RD SPACE
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
MONEY
+ TIME
+ ATTENTION
- MEETING PLACES COWORKING CENTERS FOR
NETWORKED VALUE CREATION.
- SERENDIPITY FOR COWORKING CENTERS:
“TO EXPERIENCE THE UNEXPECTED RELEVANCE
WHEN MEETING OTHER PEOPLE AT SEATS2MEET.COM”
VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLE MAX STRATEGY
EXPERIENCETRANSFORMATION
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
1. (LOTS OF) PEOPLE
2. (SOCIALLY) CONNECTED PEOPLE
3. EXPERIENCE SERENDIPITY
4. STAKEHOLDERS BECOME FANS
5. SPREADING THE ‘STORY’
6. SUSTAINABLE ORGANIC GROWTH
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
VIRTUAL LAYER OF
KNOWLEDGE & TALENTS
3RD SPACE
PHYSICAL MEETING ROOM
&
VIRTUAL MEETING ROOM
3RD SPACECOLLABORATIONSOFTWARE
TAICHI
SHARE THEABUNDANCE:
MAX STRATEGY
BOOKPRESENTATIONS
NETWORKEVENTS
TRY OUTSESSIONS
RESERVATION-PMS-3RD SPACESOFTWARE
TAICHI
SOCIALMEDIAGUIDELINES
0 2 4 6 8
“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”
SURVEY UVA UNIVERSITYN=104 LIKERT SCALE
“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.
BUZZ
V
V
V
V
V
V
V
V
V
VV
VV
M
VV
THE S2M MESHCONTENT AGREGATION & CURATION
V
V
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
INNOVATION HAS OPPONENTS
NARROW MINDED AND NAÏVE
PEOPLE NOT REALIZING WHAT THEY OPPOSE
WAS ONCE UPON A TIME INNOVATIVE
STAKEHOLDERS
EMPLOYEES
NETWORK COLLABORATION
BUSINESS PROCES BRAND
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