Shreya juneja and nikita garg_innovative product development

Product Development

By:Nikita GargShreya Juneja

Cluster Innovation Centre, University of Delhi

Modified Products

Tide to Go Instant Stain Remover Pen• Introduced in 2005 by Proctor &

Gamble• In 2006 Good Housekeeping Research

Institute test, the "pen safely erased most fresh, non oily drink and food spots — such as red wine, tomato juice, ketchup, and coffee“

• Works on silk• Competitor: OxiClean Instant Stain

remover spray

Brooks brothers Non-Iron Shirt• First wash-and-wear dress shirt: the Brooksweave, in 1953• Oldest men's clothier chain in the United States• Abraham Lincoln was assassinated in his Brooks Brothers coat• Earlier the shirts were made up of polyester, today the non iron

shirt is 100% cotton

Tupperware • Follows direct sales strategy• Tupperware products are known for their durability• Guaranteed by the Company against cracking, warping,

peeling and chipping under normal domestic use• The company has done well developing products for specific

local markets, including kimchi containers in Korea, kimono keepers in Japan, and masala containers in India.

Apple MacBook• Introduced with promise to put creative power of technology

in everyone’s hands• Electro-acoustic composer Jon Appleton established one of

the first digital music studios, completely around the Macintosh

• Apple won a patent for MacBook, called "Electronic device display module“, that describes a method to power laptops through solar light.

Google glass• Inspired by 'Star Trek' assistant • Wearable computer with an optical head-mounted

display (OHMD) • Google`s transparent product strategy, exposing the evolution

of the product to developers, reporters and consumers, is great marketing too

• Offered developers an opportunity to buy “Explorer Edition” for $1,500

New Products

BrightFeet Slippers• The idea came from an experienced inventor, Doug Vick, who

after getting up in the middle of the night, bumped into the bedpost while making his way back to the bed

• Contain LEDs, both pressure and light sensitive, to provide light during night

Super Glue

• Originally discovered in 1942 by Dr. Harry Coover when he was attempting to make clear plastic gun sights to be put on guns used by Allied soldiers

• Formulation he came up with didn’t work well for gun sights, but worked fantastically as an extremely quick bonding adhesive

• Story behind the logo: The test was to hold a hanging car from a crane and the Super Glue Corporation product was the best

DuPont Non Stick Cookware • Roy J. Plunkett invented one of the best known and most

widely used polymers, Teflon®• In the early 1960s, Teflon® found its most famous use, as a

nonstick surface for cookware• Plunkett was inducted into the National Inventors Hall of Fame

for his invention of Teflon® in 1985

Enable Talk Gloves• Enable Talk is a student project• Main idea is to translate sign language into speech• Idea for the project came from interacting with hearing-

impaired athletes at a school• Won first prize at Microsoft Imagine Cup competition in 2012 • Current prototype has been introduced in the market at high

cost but with economy of scale, the price is expected to decrease

Play-Doh • "plastic modelling composition of a soft, playable working

consistency' that eventually became Play-Doh• Originally designed as a wallpaper cleaner• Its similarity to regular modelling clay without the toxicity or

mess made Play-Doh a great toy• Joe McVicker became millionaire before his 27th birthday after

re-releasing the product as a toy

Existing Products new to market

Cavin Kare enters Sri Lanka• Cavin Kare introduced the concept of sachets in India• The Sri Lankan market was inclined towards egg, black and

king coconut variants • CavinKare customized Chik Shampoo according to the Sri

Lankan market needs

ZARA Pants

• Created a storm internationally• Thick leggings• Most apt for the Indian hour glass figure

References

• http://www.goodhousekeeping.com/product-reviews/innovative-products-from-the-past-decade-11#slide-9

• http://www.thefreelibrary.com/Tide+Introduces+New+Tide+to+Go+and+Provides+Stain+Rescue+to+the...-a0133059114

• http://answers.yahoo.com/question/index?qid=20080810230836AA3khen

• http://en.wikipedia.org/wiki/Brooks_Brothers#cite_note-11

• http://articles.economictimes.indiatimes.com/2013-12-19/news/45377710_1_brooks-brothers-shirt-cotton

• http://www.plasticsnews.com/article/20131226/NEWS/131229973/tupperware-still-innovating-with-plastics#

• http://tupperwareindia.com/lifetime-warranty• http://www.apple.com/30-years/• http://in.news.yahoo.com/apple-awarded-solar-power-

patent-macbook-112135662.html• http://www.dailymail.co.uk/sciencetech/article-222136

3/Google-reveals-Star-Trek-inspired-vision-future-computing.html

• http://en.wikipedia.org/wiki/Google_Glass

References

• http://readwrite.com/2013/03/01/project-glass-googles-transparent-product-strategy-is-great-marketing#awesm=~oxstGqaVbaRRD9

• http://www.engadget.com/2005/10/08/brightfeet-lighted-slippers/

• http://www.brightfeetslippers.com/index.php/the-brightfeet-story

• http://www.todayifoundout.com/index.php/2011/08/super-glue-was-invented-by-accident-twice/

• http://www.supergluecorp.com/history.html• http://web.mit.edu/invent/iow/plunkett.html• http://home.howstuffworks.com/nonstick-cookware1.htm• http://techland.time.com/2012/11/01/best-inventions-of-the-

year-2012/slide/enable-talk-gloves/• http://enabletalk.com/• http://the-gadgeteer.com/2012/07/15/enable-talk-gloves-lets

-hand-it-to-them/• http://techcrunch.com/2012/07/09/enable-talk-imagine-cup/• http://inventors.about.com/od/pstartinventions/a/playdoh.ht

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