The Age of Disruption - MME2010

The Age of Disruption- Brandon Croke

RE-THINK POSSIBLE

“You aren’t going to turn passiveconsumers into active

trollers on the internet.” - Stephen Weiswasser, ABC

WHAT HAS CHANGED?Part 1

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7Brandon Croke – 10.26.10

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Marketing for the past 60

Newspapers Magazines Radio Television Telemarketing Direct Mail

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Marketing has Changed

PushBig $Fit inEfficiencyTricks

PermissionBig IdeasStand OutCustomer Service

Transparency

Media hasn’t changed, our perception of media was limited to the opportunities available at the

time.

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3 Parts to Media

Content Consumption

Content Sharing– E-mail, Tweet, Facebook Status

Content Creation– Blogs, YouTube Video’s, Flickr

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LOLcats

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Wikipedia

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Where do people find the time?

Americans spend 100 million hours every weekend

watching commercials.

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Organizations vs. Collaboration

VS.

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The Factory

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Industrial Age

Factories Efficiency Compliance Management LaborManuals

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Information Age

Computer RevolutionEnterprise ITGreater ProductivityHarnessing Information

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Old Structures

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The New Guys

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MOST OF THESE SERVICES ARE “FREE”

Social Media: What is it?

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Social Media

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People NOT pixels

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Human Motivation

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People Own the Web

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Identity Crisis

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Corporate Hijacking

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Fake Advertising Campaign

WHAT IS SOCIAL MEDIA MARKETING?

Part 2

You are now entering a hype free zone.

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Brand Relevant Conversations

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Brand Relevant Conversations

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Companies that get it

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Most Companies

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The Echo Chamber

The Attention Economy

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Giving Gifts

“Art is a gift that changes the

recipient.”- Seth Godin

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Still the same principles

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The 7 Habits of Social Media Marketing

1. Be Proactive

2. Begin with the

end in mind

3. Put first

things first

4. Think Win-Win

5. Seek first to

understand, then

to be understood

6. Synergize

7. Sharpen the

saw

Giving is the fuel of Social Media.

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Refresh Everything

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Where “Social” Starts

Leadership– Company Culture– Brand– Marketing Strategy•Digital Strategy

»Social Media Strategy

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TOMS Shoes

WHAT DOES IT MEAN TO INDIVIDUALS?

Part 3

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The Factory 1800 - 2000

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The Factory

Unlimited Informationat your finger tips

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You Inc.

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From “Wine Guy” to Best Selling Author

What’s your personal brand?

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If you can’t market yourself…

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Be aware of your personal brand

Hmm, let’s see what he tweets about?

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Your reputation is a click away

SKILLS NEEDED FOR THE FUTURE

IBM Poll of 1,500 CEO’s identified creativity as the No. 1 leadership competency of the future.

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Dan Pink’s - A Whole New Mind

DesignStorySymphonyEmpathyPlayMeaning

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Where we’ve been. Where we are.

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Delivering Happiness

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New Companies for a New Economy

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Hiring Criteria

1. Digital Citizens2. Analytical Marketers 3. Online Reach4. Content Creators

Self directed learning

Ideas Worth Spreading

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Advice from Friends

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Advice from Friends cont.

1. Develop your writing2. The landscape will change3. Focus on fundamentals

1. A degree doesn’t guarantee anything

2. Go out and get involved3. Turn your passion into a living

“You can’t learn everything in the classroom.”

- Mark Schaefer

“Business can’t succeedin a world that is failing.”

- Don Tapscott

THANK YOURe-think Possible

Cognitive Surplus – Clay ShirkyFree – Chris Anderson

Inbound Marketing – HubspotA Whole New Mind - Daniel Pink

Delivering Happiness – Tony HsiehLinchpin – Seth Godin

Brandon.croke@hansoninc.comwww.twitter.com/bcrokewww.bcroke.wordpress.com