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Privacy on Social Networks: Norms, Markets, and
Natural Monopoly
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• “Second Chance”
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• MySpace
Second Chance•
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• Second Chance
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• MySpace Facebook
Facebook MySpace
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• General General
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• Facebook, MySpace, Google+
• Niche
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• Flickr
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• / Privacy Policy
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• Privacy Practice
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• Privacy Control
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• untag
• Data Security
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vs • command and control regulation
• “the direct regulation of an industry or activity by legislation that states what is permitted and what is illegal”
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• mandated standard
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Facebook being anti-competitive
• Plaxo vs Facebook
• Google vs Facebook
• Microsoft vs Facebook
Google vs Facebook
• Google Facebook Google
• Facebook Google
Plaxo vs Facebook
• Plaxo Facebook Plaxo
• Facebook Plaxo
Microsoft vs Facebook
• Facebook Microsoft Windows Live Messenger
• “It is unclear how the privacy interests of users are substantially different in this circumstance from those in situations with Google or Plaxo.”
Facebook’s reaction• Create “Facebook Connect”
• “approved” Facebook
• Facebook “approved”
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• “Facebook is already leveraging its monopoly power.”
Facebook’s reaction
• “Mark Zuckerberg has justified these changes by arguing that “social norms” have developed whereby users no longer value online privacy.”
Conclusion• “To the extent that one social networking site
develops monopoly power, and succeeds in raising switching costs and mooting the threat of entry, we can expect such a monopolistic site to engage in suboptimal levels of privacy protection.”
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