Using Foursquare in the real world

Foursquare in the real world Mat Siltala, President

mat@dreamsystemsmedia.com

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 “Hi, I'm Earth. Have we met?”

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as a customer acquisition tool

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as a customer acquisition tool

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as a customer retention tool

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as a customer retention tool! Free bear claw with 10th check-in!

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as a Monitoring Tool

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“Explore” Tab

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“Trending”

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“RADAR”

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in the physical world

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Have a physical callout:

in the physical world

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#engage

in the physical world

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in the physical world

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and YOUR businessWhat COULD have happened on Tommy and Richard's sales road trip....

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What Could Have BeenCreate monetary incentive for checkin   

Tommy Boy needs to find a Tailor

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“check-in” and order off the lunch or dinner menu - chicken wings included!

What Could Have Been

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25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...

What Could Have BeenCreate draw for groups

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“Tips” - Foursquare’s version of ‘Reviews’

Be sure to use an ADULT SIZE as an ADULT!

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tips

Citations and Social signals are HUGE for local SEO.

-customers post activity to other social networks

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HUGE!…hint hint

….citation proof

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lists

Tommy's favorite spots:1. the weight room2. any place with wings3. college4. dunkin donuts5. the butcher6. the airport 7. chicago8. sandusky

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pages

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HUGE!

Sources & All Image Credit:

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THANK YOU!

Matt Siltala, Presidentdreamsystemsmedia.com

mat@dreamsystemsmedia.com

Download: http://www.SlideShare.net/MattSiltala

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