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What is social media, and why should I join in? Can my small business really generate profits with social media? How can I generate word-of-mouth through social media?
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Social MediaGenerate profits by attracting customers through social media.
Rotary South Pasadena
Marieke HenselTuesday March 23, 2010
What is Social Media?
Rotary South Pasadena
Rotary South Pasadena
LinkedINFacebook Twitter
Why Social Media?
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Marketing is changing
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Not only different marketing channels,
Rotary South Pasadena
It’s a different way of communicating.
Rotary South Pasadena
People use social media to communicate
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Your customers use social media to communicate
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Connect with your target audience
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Q: How do you get most of your customers?
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Word-of-mouth
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More customers?
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Do you come to mind when people are searching for someone in your profession?
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Do people know what makes you
Stand out?
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Biggest problem for entrepreneurs is not that they aren’t good at their job. The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.
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Social Media gives tools to get you noticed
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Social Media is word-of-mouth on steroids
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Source: AC Nielsen, July 2009
Rotary South Pasadena
If trust is important for your brand, peer recommendations are the way to go.
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How to get peer-to-peer recommendations on Facebook?
Rotary South Pasadena
All fans on this Facebook Fan Page: 59 fansAll friends in Tom’s network: 1,341 friends
Rotary South Pasadena
Rotary South Pasadena
That’s an average 5 hours and 46 minutes every month over 100 million users in the US.
Rotary South Pasadena
Rotary South Pasadena
How to get peer-to-peer recommendations on LinkedIN?
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Recommendation on LinkedIN
Rotary South Pasadena
Courtney’s LinkedIn Network:500+ connectionsMy LinkedIN network: 2,744 connections
Rotary South Pasadena
How to get peer-to-peer recommendations on Twitter?
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Rotary South Pasadena
Potential reach: 2,993 people
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Average age:LinkedIn – 39 years oldFacebook – 33 years oldTwitter – 31 years old
Rotary South Pasadena
Rotary South Pasadena
“Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” – Seth Greenberg, Intuit Inc.
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Phase I:1. Participate2. Listen to your customer3. Share valuable content
Rotary South Pasadena
Phase II:1. What are your goals2. Develop a strategy3. Implement the strategy4. Listen every day
Rotary South Pasadena
Rotary South Pasadena
Questions?
Rotary South Pasadena
Marieke Henselm@brandingpersonality.com
twitter.com/henselFacebook.com/hensel
Facebook.com/brandingpersonalitywww.brandingpersonality.com
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