College Recruitment For the 99%

Becky  Wilcox  (@bwilcox)  Director  of  Talent  Acquisi<on    

College  Recruitment  for  the  99%  

Ivan  Arreguín-­‐To/  

How  Does  David  Beat  Goliath?  

•  Showing  Agility  

•  Working  Harder  

•  Choosing  an  unconven>onal  strategy  

Strategy  

•  Recruit  1  role  •  Have  a  unique,  defined  value  proposi>on  •  Target  fewer  schools,  choose  them  strategically  

•  Involve  the  right  people,  prepare  them  •  Speak  their  language  •  Communicate  what’s  in  it  for  them  ad  naseum  •  Be  more  human  

Focus  on  1  Role  Role   High    

Volume  Chicago  Loca<on  

Hard  To  Fill  

Accoun>ng  Sales  Marke>ng  Networking  Engineering  

So/ware  Developers  

Unique  Value  Proposi<on  

•  Orbitz  is  in  Chicago.  

•  Want  a  Silicon  Valley  career  in  the  Midwest?  

Wow,  this  is  Chicago!  

Yes,  this  is  also  Chicago    

Narrow  The  Schools  

Prepare  to  Hear  From  The  Alumni  

Involve  The  Right  People  

Speak  Their  Language  

Get  Them  Talking  About  You  

Put  Your  Message  Where  They  Are  

“Be  More  Human”  

Results  Metric   2009   2010   2011  

Offer  Acceptance  Rate  

33%   50%   75%  

Students  Accep>ng  from  Compe>>ve  Schools  

 20%  

 67%  

 83%  

Achievement  of  Hiring  Goal  

90%   150%   Goal  Set  50%  Higher    Overachieved  by  20%  

Ques<ons?  

Becky.Wilcox@UnitedAllergy.com  @bwilcox  

Office  210.265.3181