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FIAT IFTAFrom Vaults to VIEWERS
MAMPOP Ericsson Broadcast and Media Services
Henk Den BokStrategic Solution Architecthenk.den.bok@ericsson.com
Louis MatignonHead of Presaleslouis.matignon@ericsson.com
Content value is Not obvious› Preservation costs are high (digitisation, preservation,
volumes)
› Why and for whom do we preserve the content ?› Difficulty to index and find the content› Not easy to evaluate the financial value of content
considering its cost of maintenance
WHAT’S the point ?
Our media value chain
180 COUNTRIES10 HUBSCLOUD
DELIVERY
CREATIVESERVICES
RICHMETADATA
ACCESSSERVICES
SPORTSGRAPHICS
MEDIAMANAGEMENT
LINEARPLAYOUTONLINE
VIDEO
CONTENTDISCOVERY
UX AND UI
Archive
MEDIAROOMMEDIAFIRST
LTEBROADCAST
MEDIA DELIVERYNETWORK
MULTISERVICEPROXY
CLOUD DVR
ULTRA HDAND HDR
We connect content to audiences EVERywhere
50 billion connected devices
15 billion connected video- devices
80% of Internet traffic is VIDEO
2020
THE GRID
What areYou
watching?
Old search moves to intelligent suggestion
› Value of content is defined by the exposure› Exposure is created by discovery› Discovery is triggered by recommendation or curation
› But: What is the use of content if no one hasaccess to it (it can’t be published or shown)?
› In other words: from Vault to Value
› Content Logistics
The value of contenT
The Value chain
Repurpose and
distributePreserve
and curateDigitize and
restore
NIBG - IaaS
within The value ChainNIBG - Digitization
Digital Library Mgt
Cloud Media Processing Platform
20152004 2012 2013 …
FLEXIBILITYTTM ELASTICITY
UTILISATION
AGILEPAYGDIFFERENTIATION
SCALE
Platforms
Integration Cloud
EfficientTranscoding
Security
Scalable
DistributedEnd-to-End
Next-Generation
Burst
PackagingInexpensive
PLATFORM SERVICES
TAPE STORAGE
DIGITAL ARCHIVE
CONNECTIVITY
WIP STORAGE
SERVICE ASSURANCEMANAGEMENT
REPORTS
LIVE DASHBOARDS
MONITORING
REPURPOSEAND
DISTRIBUTE
TX DELIVERY
LINEAR PACKAGING
THIRD PARTY PLATFORM/
CDN
VOD PACKAGING
DIGITIZEAND
RESTORE
REPAIR
DIGITAL UPLOAD
TAPE
METADATA MANAGEMENT
LIVE FEED
AUTOQC
MANUAL QC
LOUDNESS
REDACTION
BUSINESS INTEGRATION
COORDINATION
BROADCAST TRAFFIC
SCHEDULE PROCESSING
MEDIA ORDER
BROWSE
PRESERVEAND
CURATE
RICH METADATA
COMPLIANCE
SUBTITLING
AUDIO AND LANGUAGES
POST
SIGNING
A modular, integrated portfolio
Linear TransmissionPlayout Workflow
DIGITIZEAND
RESTORE
REPAIR
DIGITAL UPLOAD
TAPE
METADATA MANAGEMENT
LIVE FEED
AUTOQC
MANUAL QC
LOUDNESS
REDACTION
PLATFORM SERVICES
TAPE STORAGE
DIGITAL ARCHIVE
CONNECTIVITY
WIP STORAGE
SERVICE ASSURANCEMANAGEMENT
REPORTS
LIVE DASHBOARDS
MONITORING
REPURPOSEAND
DISTRIBUTE
TX DELIVERY
LINEAR PACKAGING
THIRD PARTY PLATFORM/
CDN
VOD PACKAGING
BUSINESS INTEGRATION
COORDINATION
BROADCAST TRAFFIC
SCHEDULE PROCESSING
MEDIA ORDER
BROWSE
PRESERVE AND
CURATE
RICH METADATA
COMPLIANCE
SUBTITLING
AUDIO AND LANGUAGES
POST
SIGNING
A modular, integrated portfolio
File to VoD Live to VoD
SERVICE PACKAGES
Compliance and Promo Editing Secure ArchiveDigital Library ManagementDigital Library Management
Consistent broadcast Hubs
Media Processing Platform
CLIENT CLOUD MEDIAPROCESSING
PLATFORM
ERICSSON HUB
ERICSSON HUB
PUBLIC CLOUD
› Faster to market› Handles unpredictability
› More agile services
› Security› Continuous delivery
BURST CAPABILITY
Platform overview
CHALLENGE› ‘second copy archive’
for all UKTV content› highly available &
secure› ‘pay per use’
and cost effective
SOLUTION› ‘Pay per use’, Secure
Cloud Archive› Automated content
upload, encryptionand control performedvia CMPP
› Leveraging ‘AWSGlacier’ deep cloud archive
RESULT› Service operational
since Q1 2015› High level of
resilience andavailability in theevent of primaryarchive failure
› Potential to extend toother cloud basedservices in future
UKTV
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