Making Data Compelling Through Visualizations - SMX West 2016

#SMX #22C @JanetDMiller

Making Data Compelling

through Visualizations

Although  this  is  a  template,  these  slides  have  been  created  as  examples  to  show  you  what’s  possible  within  the  template.  PLEASE  DELETE  ALL  EXAMPLE  SLIDES  AND  NOTES  BEFORE  CREATING  OR  IMPORTING  YOUR  OWN  DECK.   YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE!  The  template  works  best  if  you  use  it  to  create  a  presentation  from  scratch.  However,  this  blank  layout  offers  you  flexibility  to  insert  your  own  slides  above  the  SMX  footer.  You  must  use  this  footer  at  on  almost  all  of  your  slides.  If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately!      Before  you  do  anything  else,  replace  “#XXa”  in  the  footer  with  your  session’s  specific  hashtag.      In  PowerPoint,  Select  VIEW>SLIDE  MASTER  to  edit  and  include  it  on  all  slides  of  your  presentation.  Also  add  your  @twitterhandle  (or  @companyhandle  if  you  prefer).    Ask  your  session  coordinator  for  the  session’s  specific  hashtag!      This  template  is  high-­‐resolution  16:9.  DO  NOT  change  it  to  4:3.  Also  note  that  if  you  import  a  4:3  presentation  into  16:9  you  may  encounter  display  issues.    The  template  uses  Century  Gothic  &  Corbel  as  default  fonts.  Arial  is  a  secondary  font  that  may  appear.  Note  that  older  versions  of  PowerPoint  may  not  have  these  as  an  option;  change  to  Arial  or  other  standard  sans-­‐serif-­‐font.    When  inserting  text,  you  *MUST*  use  only  standard  fonts.  We  cannot  guarantee  event  laptops  will  have  specialty  fonts  installed,  nor  can  we  do  so  onsite.      Powerpoints  with  animations  may  not  translate  well  to  pdf/slideshare  format  –  you  may  also  submit  a  2nd  version  /  scrubbed  deck  more  appropriate  for  posting  online  by  SMX  production  staff.  

Example Title Slide:

Although  this  is  a  template,  these  slides  have  been  created  as  examples  to  show  you  what’s  possible  within  the  template.  PLEASE  DELETE  ALL  EXAMPLE  SLIDES  AND  NOTES  BEFORE  CREATING  OR  IMPORTING  YOUR  OWN  DECK.   YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE!  The  template  works  best  if  you  use  it  to  create  a  presentation  from  scratch.  However,  this  blank  layout  offers  you  flexibility  to  insert  your  own  slides  above  the  SMX  footer.  You  must  use  this  footer  at  on  almost  all  of  your  slides.  If  a  screenshot  overlaps  the  footer  on  occasion,  that’s  fine  –  but  do  your  best  to  crop  appropriately!      Before  you  do  anything  else,  here’s  how  to  replace  “#XXa”  in  the  footer  with  your  session’s  specific  hashtag.      In  PowerPoint,  Select  VIEW>SLIDE  MASTER  to  edit  SLIDE  #1  to  include  it  on  all  slides  of  your  presentation.  Also  add  your  @twitterhandle  (or  @companyhandle  if  you  prefer).    Ask  your  session  coordinator  for  the  session’s  specific  hashtag!      This  template  is  high-­‐resolution  16:9.  DO  NOT  change  it  to  4:3.  Also  note  that  if  you  import  a  4:3  presentation  into  16:9  you  may  encounter  display  issues.    The  template  uses  Century  Gothic  &  Corbel  as  default  fonts.  Arial  is  a  secondary  font  that  may  appear.  Note  that  older  versions  of  PowerPoint  may  not  have  these  as  an  option;  change  to  Arial  or  other  standard  sans-­‐serif-­‐font.    When  inserting  text,  you  *MUST*  use  only  standard  fonts.  We  cannot  guarantee  event  laptops  will  have  specialty  fonts  installed,  nor  can  we  do  so  onsite.      Powerpoints  with  animations  may  not  translate  well  to  pdf/slideshare  format  –  you  may  also  submit  a  2nd  version  /  scrubbed  deck  more  appropriate  for  posting  online  by  SMX  production  staff.  

#SMX #22C @JanetDMiller

•  President  and  CEO  of  Marketing  Mojo  •  Digital  marketing  firm  specializing  in  SEO,  PPC,    

social  media  advertising  

•  Founded  in  2005  

•  15+  years  of  SEO  and  PPC  experience  

•  Google  Analytics  certified  •  Teach  classes  on  Udemy  for  Google  Analytics  

•  Just  wrote  my  first  book  on  Google  Analytics  –    available  on  Amazon!  

•  Columnist  for  Search  Engine  Land’s  All  Things  SEO  column  

About Me

#SMX #22C @JanetDMiller

848,246

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

 "Use a picture. It's worth a thousand words." 

Tess Flanders, 1911

#SMX #22C @JanetDMiller

Can it be said with a chart/graphic instead of a word?

#SMX #22C @JanetDMiller

Lines and Trendlines

#SMX #22C @JanetDMiller

Multiple Lines and Trendlines

0  

50  

100  

150  

200  

250  

300  

December  Sessions   November  Sessions   October  Sessions  

Referral  Sessions  

LinkedIn   simplybusiness.co.uk   t.co  

searchengineland.com   facebook.com   images.google.fr  

images.google.de   info.thirddoormedia.com   m.facebook.com  

#SMX #22C @JanetDMiller

Multiple Lines and Trendlines

0  

1000  

2000  

3000  

4000  

5000  

6000  

Organic  Sessions  2015  

Bing  Sessions   Google  Sessions   Linear  (Bing  Sessions)   Linear  (Google  Sessions)  

#SMX #22C @JanetDMiller

Lines and Trendlines

0  

1  

2  

3  

4  

5  

6  

7  

8  

9  

10  

January   February   March   April   May   June   July   August   September   October   November   December  

Ranking  

#SMX #22C @JanetDMiller

Lines and Trendlines

0  

1  

2  

3  

4  

5  

6  

7  

8  

9  

10  

January   February   March   April   May   June   July   August   September   October   November   December  

Ranking  

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

Pie Charts

#SMX #22C @JanetDMiller

Pie Charts

AdWords  Impression  Share  -­‐  Lost  Opportunity  

Lost  -­‐  Budget   Impression  Share   Lost  -­‐  Rank  

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

Doughnuts

#SMX #22C @JanetDMiller

Columns and Bars

#SMX #22C @JanetDMiller

Columns and Bars

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

Stacked Column and Stacked Bar

0  

5  

10  

15  

20  

25  

30  

35  

40  

May   June   July   August  

Conversions  

Google   Bing  

#SMX #22C @JanetDMiller

Scatter

0  

5  

10  

15  

20  

25  

0.00%   10.00%   20.00%   30.00%   40.00%   50.00%   60.00%   70.00%   80.00%  

CTR  Relative  to  Organic  Position  

#SMX #22C @JanetDMiller

Bubble

#SMX #22C @JanetDMiller

Bubble

#SMX #22C @JanetDMiller

Venn Diagrams

Frosty  the  Snowman   Santa  Claus  

Characters  in  Winter  

#SMX #22C @JanetDMiller

#SMX #22C @JanetDMiller

Venn Diagram

#SMX #22C @JanetDMiller

Speedometer

#SMX #22C @JanetDMiller

Funnel Charts

2635  

347  

96  

Conversions  by  Funnel  Stage  

ToF   MoF   BoF  

#SMX #22C @JanetDMiller

Beyond Excel…

#SMX #22C @JanetDMiller

Intensity Maps

#SMX #22C @JanetDMiller

Great for Dashboards

#SMX #22C @JanetDMiller

http://www.slideshare.net/SearchMarketingExpo/advanced-­‐seo-­‐visualization-­‐forcedirected-­‐diagrams-­‐for-­‐teaching-­‐analysis-­‐by-­‐ian-­‐lurie    Day  2,  SMX  East  2015  presentations  

#SMX #22C @JanetDMiller

SEE YOU AT THE NEXT #SMX!

Thank you!