Concept Micamichula

Support A Dream

MiCamichula(mijn toffe t-shirt)

Concept

It’s not a shirt...

It’s not a shirt...

It’s a personal story

Show that.

Present the kids personal story by usingonline pictures, video’s in combination

with the shirts

Rotterdam

MiCamichula

“Make a promotional action forthe Rotterdam Brazil Festival”

Advertising for the festival action in Rotterdam

Advertising for the festival action in Rotterdam

This is the workshop in Rio de Janeiro

Screenprinting beautifull T-shirts

Working with kids to give them the gift ofa creative mind...

and two professional local screenprinters from Rio.

MiCamichula has a future wish:to teach the kids how to make business themselves

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team a team b

To learn that, they need to learn and work together as a small team

team a team b

This is what we are gonna do forRotterdam Brazil Festival

team a team b

We are gonna do a creative battle!Play, but learn to work as a real company.

During the festival, the teams in Rio will design and print

brand new shirts to builda festival collection.

team a team b

Who is gonna win, is decided by the visitor of the Rotterdam Brazil Festival

MiCamichula will be present with an interactive printing space.

A visitor can choose which teamgets their support by printing

a special shirt (of that team) at the festival

Printing costs 10 euro and you can wearthe shirt proudly.

You are a supporter for you team!

The shirt will be special shirtsthat show the rest of the festival

what you have voted.

You can also send your teampictures and words for the designs.

There will be a digital connection.You can send pictures from you mobile phone.

Support a dreamMiCamichula

Thank you!

NoraSamantha

JurreJarl

RoosChristinaMartijn