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THE POWER OF SKETCHING
Rachel Liu, Senior UX Manager Email: rachelsliu@gmail.com
Twitter: @rachelsliu
EXERCISE • Recall something about me in a sketch • Consider key moment/timeline
1 min
SIMPLE REALITY: WORDS NOT ENOUGH
EXERCISE• Storyboard something that happened in your
life using shapes only2 mins
HOW MANY STORYBOARDS CREATED?
“MAKING A MOVIE IS NEVER A STRAIGHT LINE” KORI RAE, FILM PRODUCER
100,856 STORYBOARDS CREATED FOR MONSTERS UNIVERSITY
THE PIXAR WAY…• Use of colour palette and shapes
CASE STUDY - EF• Part 1: Insights to High-level concepts
BACKGROUND/INSIGHTS
BACKGROUND/INSIGHTS
IDEATION FRAMEWORK
GROUP SKETCHING
CONTINOUS ITERATION
END-TO-END EXPERIENCE
Getting to know EF
LearningCourse begins, settling in
First school visit Parent communications
Achievement recognition
Engagement outside of classroom
Transparency of learning
Beyond classroom
Relevance
Core curriculum with localisation
Cultivating real-world skills
Current content
Personalisation of learning
Comprehensive assessment
Individualised learning plan Modular course design
Buyer assuranceExperience-
before-you-buyOptimised OPT &
follow-upCommunity of
support
Portfolio
Student achievement dashboard
Self and peer evaluation
Mobile study tools
Task-focused learning
Interest-led colloboration
ENTICE ENTER ENGAGE EXIT EXTEND
END-TO-END EXPERIENCE
KEY CONCEPTS
CASE STUDY - EF• Creative Concept for Product Development
CREATIVE PROCESS
STUDENTS: PARTICIPATORY DESIGN
CONCEPT WORKSHOP
CREATIVE CONCEPT: THE MISSION METAPHOR
CASE STUDY - EF• Beyond class learning experience
REFINING THE LEARNING EXPERIENCE
• Ideating on the theme of ‘immersive learning with results’
CONNECTING THE DOTS…
BEYOND CLASSROOM EXPERIENCE
BEYOND CLASSROOM EXPERIENCE
DESIGNING ACTIVITY TEMPLATES
DESIGNING ACTIVITY TEMPLATES
TWO PHRASES OF IDEATION
Create choices Make choices
IN REALITY…
DESIGN THE IDEAL TRAVEL ORGANISER
SKETCH AN IDEA PER POST-IT2 mins
HOW MANY IDEAS?• You created your bias • What problem did it solve?
WE ELIMINATE OUR IDEAS TOO EARLY ON
IDEATION RULES: 1. Go for QUANTITY2. Defer JUDGEMENT
LET’S TRY A DIFFERENT APPROACH
GET INTO PAIRS, ASSIGN PAIR A AND PAIR B
PAIR A: DESCRIBE BEST TRAVEL EXPERIENCE PAIR B: SUMMARISE AS A SKETCH
5 mins
PAIR B: DESCRIBE WORSE TRAVEL EXPERIENCE PAIR A: SUMMARISE AS A SKETCH 5 mins
SWAP INSIGHTS WITH ANOTHER PAIR
5 mins
SKETCH AN IDEA PER POST-IT• How to eliminate frustrations? • How to bring in joy?
5 mins
IDEATION RULES: 1. Go for QUANTITY2. Defer JUDGEMENT
IN PAIRS, SHARE & RANK TOP IDEAS• Is it innovative? • Is it useful? • Is it intuitive? • Is it flexible in use? • Is it equitable in use? 10 mins
IN PAIRS, SKETCH IDEAL SCENARIO• What’s the ideal experience? • What emotions are you provoking? • What are the connection of ideas? 10 mins
SHOW & TELL
10 mins
• Walkthrough from sketchnote to scenario
SKETCHING IS YOUR SECRET WEAPON!
1. Easiest way to communicate ideas
2. Fastest way to discover and test ideas
3. Most effective way to share and clarify ideas
In the end, it’s about how you draw that simple picture
THE POWER OF SKETCHING
ADDITIONAL READING…
ANY QUESTIONS? START SKETCHING TODAY!
Rachel Liu, Senior UX Manager Email: rachelsliu@gmail.com
Twitter: @rachelsliu
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