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MIUI was established in 2010
Produce products by the Internet
Goal: “Let everyone enjoy technology.”
In 2014, MIUI became no.1 in china and no.5 in the world.
Introduction
Reason for Vertical Integration: Solve disperse sale’s problem Software didn't’t fit well with the hardware
Unfriendly experience for the consumerThey started from software (MIUI) then went to
cellphone production Outstanding financing result incentivizes the
vertical integration
Organization
Pricing strategy
Target audience: average income consumer
Demand: elasticLow price= increase on sales
Price&Product
Price&Product
Categories Ex
Mobile phone Redmi , mi4
Pad Miui pad
TV Miui TV
Charger Power Bank
Headphones In-ear
Software MIUi
Others Wireless router, miui watch
Menu of MIUI products
Economic of scopeMany products to choose from
Demand: more elastic
(many kinds of products increase the elasticity)
Price&Product
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