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TEAM MEMBERS :KRYSTAL BROWN, JASMINE
COOLEY, ARETAS COLEMAN, JEREMY LEWIS, TERRY KERR
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OVERVIEW
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Organization History and Life Cycle External Environment Mission, Goals, and Strategies Organizational Culture and Management Interorganizational Relationships
HISTORY
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HISTORY
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HISTORY
LIFE CYLCE
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LIFE CYCLE
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LIFE CYCLE nearly 35,000 Employees in 35 states,and
growing
EXTERNAL ENVIRONMENT
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Simple + StableLow Uncertainty
Complex + StableLow Moderate Uncertainty
1. Small number of external elements, and elements are similar.
2. Elements remain the same or change slowly.
1. Large number of external elements, and elements are dissimilar.
2. Elements remain the same or change slowly.
Simple + UnstableHigh-Moderate
Uncertainty
Complex + UnstableHigh Uncertainty
1. Small number of external elements, and elements are similar.
2. Elements change frequently and unpredictably.
1. Large number of external elements, and elements are dissimilar.
2. Elements change frequently and unpredictably.
Uncertainty
EXTERNAL ENVIRONMENT
Air- Traffic Controller shortage
Competition Fuel Prices Air traffic disasters Decline in customer
demands Economic downfall
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Complex + Unstable
High Uncertainty
1. Large number of external elements, and elements are dissimilar.
2. Elements change frequently and unpredictably.
EXTERNAL ENVIRONMENT
External SWOT Analysis
Opportunities Threats
• Falling interest rates• New technologies
increasing efficient• Limited substitute products• High entry barriers• Bargaining power with
Boeing• Declining fuel prices• Receptive business
traveler• Underserved markets
• Uncertainty in fuel prices• Increased airport security• Weather• Strong power of buyers• Substitute products in
short-haul markets• Intense competition• New Northwest/Delta
merger (increased• competition)• Labor union demands
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EXTERNAL ENVIRONMENTPorter’s 5 Forces
Threat of New Entrants (H) Capital Intense Government Regulations Excess to distribution channels Economies to scale
Power of Buyers (H) Switching cost Differentiation of products Information available
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EXTERNAL ENVIRONMENTPorter’s 5 Forces Cont.
Power of Suppliers(H) Switching costs Substitutes Difference between Products
Threat of Substitutes(M) Rental Car Services Rail Bus Ship
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EXTERNAL ENVIORNMENTPorter’s 5 Forces Cont.
Rivalry of Existing Firms (H) Mergers Competition
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MISSION The mission of Southwest Airlines is dedication
to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride , and Company spirit.
To Employees: We are committed to provide our Employees a
stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer
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GOALS Low cost leadership High customer service
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STRATEGIES Low cost Leadership
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Chart on pg 73 http://www.nytimes.com/2010/11/21/busi
ness/21south.html http://www.bloomberg.com/news/2010-0
9-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html
STRATEGIES Defender strategy
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STRATEGIES
Internal process approach
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CULTURE
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CULTURE
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CULTURE
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MANAGEMENT
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MANAGEMENT
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INTERORGANIZATIONAL RELATIONSHIPS
POPULATION ECOLOGY
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Resource Dependence
Population Ecology
Collaboration Network
InstitutionalismOrg
an
izati
on
Rela
tion
sh
ips
Organization Type
Cooperative
Cooperat
POPULATION ECOLOGY
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INTERORGANIZATIONAL RELATIONSHIPS
INTERORGANIZATL RE
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