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윈도우폰 7 으로 당신의 기업을 시작하라 !

서진호 (Jinho.Seo@microsoft.com)Mobile/Embedded Developer EvangelistMicrosoft Koreahttp://blogs.msdn.com/jinhoseo @WMDevKR

What’s Next Wave?

Mainframe1980s

Personal Computing1990s

Desktop In-ternet Com-puting2000s

Mobile In-ternet Computing 2010s

Different Smartphone

“Windows Phone 7 Series a surprisingly good platform that

exceeded expectations.” Rob Enderle, IT Business Edge

“I'm sorry, Cupertino, but Microsoft has nailed it. Windows Phone 7 feels

like an iPhone from the future.” Jesus Diaz, Gizmodo

“I came away impressed. If you considered Microsoft to be down and out, it's definitely

back in the ring, both gloves laced up, ready to fight.” 

Eric Zeman InformationWeek

“The interface is a rapid, massive departure from Windows Mobile 6.5.

Really, it’s huge.”Greg Kumparek, MobileCrunch

“Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows

Phone 7.” Peter Ha, TIME

“I kind of LOVED it.”Jessica Mintz, AP

“Microsoft hit it out of the park by creating an innovative and exciting smartphone

platform.”  Matthew Miller of ZDNet

"WP7 looks like nothing you've ever seen before from Microsoft."

Sascha Segan, PC Mag

“The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.”

“Still, for a day, Microsoft was able to do what it had failed to do for many years:

Surprise people.” Sharon Chan, Seattle Times

Microsoft Gets Its Groove Back“…it is different enough to embarrass

pretty much everyone else except Apple.”

Charlie Sorrel, Wired

“Windows Phone 7 Series is official, and Microsoft is playing to win.”

전세계 언론에서는 …

DESIGN: END USER COMES FIRST

PLATFORM: RICHER, DEEPER, EASIER APPS

HARDWARE:PREDICTABLE SPEC,LESS WORK TO BRING TO MARKET

새로운 접근 및 개발자 기회

WHO ARE LIFE MAXIMIZERS? WHAT’S IMPORTANT TO THEM?Not feeling overwhelmed

Balanced priorities

Growing personally and professionally

Living life to the full

Busy personally and professionallyLiving a rich, active lifeSettled rather than seekingJuggling prioritiesValue technology as a means to achieve goals

Life in Motion

동일한 경험을 주기한 표준화 사양Capacitive touch4 or more contact points

SensorsA-GPS, Accelerometer, Compass, Light, ProximityCamera5 mega pixels or more, flash required, camera button requiredMultimediaCommon detailed specs, Codec acceleration

Memory256MB RAM or more, 8GB Flash or more

GPUDirectX 9 acceleration

CPUARMv7 Cortex/Scorpion or better

80

0 W

VG

A /

48

0 H

VG

A

480 WVGA / 320 HVGA

Hardware buttons | Start, Search, Back

전 세계 제조사 및 통신사와의 파트너쉽

• 대학생들을 위한 총 15,000 불의 이매진컵 2010 Windows Phone “RockStar” Award 실시

• 대학생들을 위한 마켓플레이스 등록비 1 년 면제 및 커리큘럼 교재 제공 (DreamSpark)

• Visual Studio 2010 Express for Windows Phone 무료 제공

Silverlight

XNA

XNA

Faster Growing, Shifting Paradigm

2007

2008

2009

2010

0 100000 200000 300000 400000 500000 600000 700000 800000 900000

Korea Smartphone OS Sell-Tracker, IDC

BlackBerry Symbian Android iPhone Windows Phone

국내 개발자 및 마켓플레이스

1%2%

6%7%

33%

51%

Korea Designer & Developers Size

UX Designer Mobile/Embedded Enterprise/SIWeb Developers IT Professionals Students(STEM-D)

Source: Microsoft, 2010

11,000 ISVs

1 인 창조 기업 탄생 !!

새로운 형태의 창조 기업 탄생과거의 또 한번 SW 벤처 돌풍온라인 해외 마켓플레이스 진출

With Microsoft

해외 학생 교류 및 S/W 무료 지원 , DreamSpark

전세계 대학생 SW 경진대회 , 이매진컵

마이크로소프트 파트너 인턴 / 취업 기회

MVP 를 통한 기술 전문가 양성

글로벌 창업 지원 및 마케팅 , Bizspark

“Microsoft is All-in CloudComputing”

서비스 개발 플랫폼

일반 사용자 대상 애플리케이션 서비스

----------------웹메일 , 블로그 , 위키 , 검색 ,

문서 공유 , 저장소 공유

기업 사용자 대상 애플리케이션 서비스

----------------CRM, ERP, SCM, KMS,

etc

운영체제 서비스

데이터베이스 확장 및 연동 지원

미들웨어 서비스 확장

및 연동 지원

일반 소비자 대상 서비스 개발 지원

기업 소비자 대상 서비스 개발 지원

소프트웨어 서비스 모델

(SaaS Model)

애플리케이션 소프트웨어

서비스 (AaaS, Application as

a Service)

플랫폼 소프트웨어 서비스 (PaaS, Platform as a

Service)

인프라스트럭처 서비스 (IaaS, In-frastructure as

a Service)

Windows Azure™ PlatformMicrosoft

SharePoint Services

Microsoft Dynamics CRM

Services

ServiceBus

AccessControlDatabase

Business AnalyticsReporting Data Sync

Microsoft Codename “Dallas”Information Services

Compute Storage Management Monitoring

Microsoft Mobile Cloud

• Seamless UX• Augmented UX

In the Future : Multi-Screen