Alternativ till morgondagens medvetna konsument · Alternativ till morgondagens medvetna konsument...

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this is MFF

5

?

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Clothing libraries

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Fashion rental

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Fashion leasing

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Swapping markets

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Online reselling platforms

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Incentivized take back services

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Traditional repair services

1) low-budget

2) low-casual

3) medium-budget

4) medium-casual

5) high-casual/premium

very unlikely neutral very likely

Repair services in-store

Source: Consumer Survey 2016/2017

Alternative business modelsFuture use intention

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Fashion vs Style

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