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BIBLIOGRAFIA
SHIMP, T. A. Propaganda e promoção: aspectos complementares da comunicaçãointegrada de marketing. 5. ed. Porto Alegre: Bookman, 2002.
McCARTHY, J. E.; PERREAULT, W. D. Marketing essencial: uma abordagem gerencial eglobal. São Paulo: Atlas, 1997.
SOLOMON, M. O comportamento do consumidor: comprando, possuindo e sendo. 5. ed.Porto Alegre: Bookman, 2002.
KOTLER, P. Administração de marketing. 10. ed. São Paulo: Prentice Hall, 2000.
LAMB, C. W; HAIR, J. F.; McDANIEL, C. Principios de marketing. São Paulo: Thomson,2004.
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