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BOSCH
©2000 Alle Rechte bei Blaupunkt GmbH, auch für den Fall von Schutzrechtsanmeldungen. Jede Verfügungsbefugnis, wie Kopier- und Weitergaberecht, bei uns.
CM/SES2 2004
Andrea Mladosic
Trade Marketing Manager
Milano, 15 ottobre 2004
Blaupunkt Car MultimediaDigital Audio Broadcasting
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
• Nel 1923 nasceva a Berlino una azienda chiamata “Ideal” che produceva cuffie radio.
• Ogni cuffia veniva controllata e marchiata con un piccolo punto blu in segno di qualita’.
• Ben presto il piccolo punto blu divento’ un marchio di riconoscimento dell’azienda fino a diventarne il nome stesso : Blaupunkt = punto blu.
La storia
La nostra mission:Informazione e divertimento attraverso il Car Multimedia
La nostra vision:Leader nel mercato mondiale del Car Multimedia – un punto blu in ogni veicolo.
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Oltre 70 anni di innovazioni...
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Chicago
DetroitBangalore
Penang
Yokohama
Beni Khalled
Hildesheim
Hatvan/Kecskemét
Braga
Production
Development
Sales offices
Leonberg
Un’azienda globale
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Total: 7,590 employees
Beni Khalled, Tunisia 740 employees
Braga - Vila Real, Portugal 2,100 employees
Penang, Malaysia 1,200 employees
Hatvan, Hungary 300 employees
Sales worldwide, 620 employees
Kecskemèt, Hungary 650 employees
Reaserch and Development worldwide, 1,080 employees
Hildesheim, Germany 2,600 employees
L’attenzione costante per la ricerca e sviluppo
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Una gamma completa per l’In Car Entertainment
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
DA
B
Il programma DAB
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
1990 1996 2002 2003 2004 2005
1st 1DIN DAB Radiow/ Digital Recorder
1st 1DIN DAB Radio
1st 1DIN DAB Radiow/ Bluetooth-PDA IF
BlaupunktDAB R&D
1st DABBlackbox
15 anni di ricerca e innovazioni DAB
...
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
• DIGITAL RADIO per un sound puro di qualità CD
• Funzione di Digital Recorder su MMC/SD con buffer memory
• Timer per registrazione automatica
• MP3 e TMC Out
• Connettività Bluetooth con interfaccia opzionale
Woodstock DAB 54: evoluzione digitale!
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Digital Recorder e connettività Bluetooth
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
DIGITAL RADIO AUTOFUN
Antenna da vetro amplificata
DAB 1
Antenna da tetto
A-DR T 01-M
Antenna COMBI da tetto amplificata
KAV 1
prolunga SAP
KAV 1 /SMB
prolunga SAP
KAV 1 /SMB
cavo HF o cavo HF/12V
Le antenne DAB
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
2003 2004
Campagna radiofonica(EuroDAB)
Campagna radiofonica (EuroDAB) e promozione Woodstock DAB 52 (Mediaworld)
Evoluzione del sell-in delle autoradio DAB
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
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2003 2004 2005 2006 2007 2008 2009 2010
AM/FM
DAB
(Dati CR Source Polk, Stima DAB CM/SES2)
Sviluppo del mercato DAB italiano
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
Sviluppo del mercato DAB italiano: prospettive
• C’è un interesse diffuso, ma poco ricordo e consapevolezza
• Ingresso di “nuovi concorrenti”
• Riforma legislativa con introduzione di incentivi per il DAB-T
• Passaggio alla trasmissione digitale di altri consorzi
• Estensione della copertura
• Introduzione di servizi dati a valore aggiunto
• Campagne di comunicazione incisive e periodiche!
©2000 All rights reserved by Blaupunkt GmbH, including the registration of proprietary rights, disposal, reproduction and onward communication .
CM/SES2 2004
Grazie per l’attenzione...
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