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Vietnamese Browser and Search Engine ProviderMade from Vietnamese for Vietnamese
www.coccoc.com
www.coccoc.com
3. Case studies
Agenda1. About Cốc Cốc
2. Advertising Formats of Cốc Cốc
www.coccoc.com
About Cốc Cốc
01
www.coccoc.com
2010Foundation of Cốc Cốc
2013First launch of Browser and Search Engine
2014Cốc Cốc is second most popular Browser in VietnamReceiving 14.000.000 USD Investment from Hubert Burda Media
20162ndrd biggest publisher in Vietnam - after VNG and before Google
Source: Comscore 2016
500 Employees
250 employees
200 employees
Raising Star Cốc Cốc
www.coccoc.com
+WEBBROWSER BIG DATA
=ADVERTISING TARGETING &
OPTIMIZATION SYSTEM
Cốc Cốc Platforms
www.coccoc.com
Products are built from Vietnamese for Vietnamese
We understand user Search behavior and speak their language
We provide localized functionality for Vietnamese demand and for comparable poor internet infrastructure
Why users choose Cốc Cốc
www.coccoc.com
Cốc Cốc is the2nd biggest web browser in
Vietnam
www.coccoc.com
ChromeCốc CốcFirefoxIESafariOthers
36,008,000,000
14,811,000,000
6,703,000,000
3,490,000,000
1,947,000,000
1,046,000,000
(Source: Statcounter, 2016)
Vietnam Browser Total Number of Monthly Pageviews
www.coccoc.com
1 out of 2 Internet users can be reached by Cốc Cốc
www.coccoc.com
201420152016
5,100,000 Unique users
12,200,000 Unique Users
19,840,000 UU
Vietnams Internet population 2016 counts 27,709,000 users
Cốc Cốc reach in Unique Users (all platforms)
Source: Comscore 2016
www.coccoc.com
1 out of 2 Vietnamese internet population will see an Ad on Cốc Cốc
19,840,000Monthly Unique Users
4,100,000Daily Unique Users
761,000,000Pageviews/month
337.600.000Queries/month
www.coccoc.com
Demographic TargetingGender, Age, Geo
RetargetingSearch keyword retargeting(+ competitive retargeting)
Interest TargetingVideo, Music, Gaming, Technology…
Frequency CappingLimiting the number of ad exposures to a single user
Targeting options
www.coccoc.com
Cốc Cốc vs GooglePotential for Substitution
www.coccoc.com
Monthly Unique User comparison Google - Cốc Cốc
Source: Comscore 2016
Cốc Cốc reach vs Internet population
7,869,000
19,840,000
Cốc Cốc Reach Other Users
Google Reach vs Internet Population
5,541,800
22,167,200
Google Reach Other Users
Unique user Overlap
14,076,000
8,146,400
5,486,600
Reach Overlap Cốc Cốc Unique Reach Google Unique Reach
www.coccoc.com
Cốc Cốc UserDemographics
www.coccoc.com
15 - 2425 - 3435 - 4445 - 5455 +
10,894,460 9,721,600
9,515,7755,753,600
4,128,5532,380,800
2,433,3261,587,200
808,608595,200
(Source: Comscore, 2016)Internet Population Cốc Cốc
89%
60%
57%
65%
73%
Age segment coverage versus internet population
www.coccoc.com
(Source: Comscore, 2016)
45 - 54
15 - 24
25 - 34
35 - 44
55 +198,400 (1%)
595,200 (3%)
992,000 (5%)
2,182,400 (11%)
4,761,600 (24%)15 - 244,960,000 (25%)
25 - 343,571,200 (18%)
35 - 441,388,800 (7%)
45 - 54992,000 (5%)
55 +396,800 (2%)
Male (56.44%) Female (43.56%)
Cốc Cốc gender split by age segment
www.coccoc.com
Cốc Cốc UserInterests
www.coccoc.com
Cốc Cốc user interests
Vide
o
Mus
ic
Gam
ing
Tech
nolo
gy
Educ
atio
n
Ente
rtai
nmen
t
Ecom
mer
ce
Mar
keti
ng
Spor
ts
Fam
ily
Fina
nce
Fash
ion
Hea
lth
Cosm
etic
s
Trav
el
Food
Real
est
ate
Jobs
Auto
mot
ive
Dat
ing
(Source: Cốc Cốc data, 1/2016)
6.90
0.86
0
5.68
3.06
1
5.07
4.16
2
5.07
4.16
2
4.05
9.32
9
4.05
9.32
9
3.45
0.43
0
3.45
0.43
0
3.04
4.49
7
2.43
5.59
8
2.23
2.63
1
2.02
9.66
5
1.82
6.69
8
1.42
0.76
5
1.21
7.79
9
1.21
7.79
9
608.
899
405.
933
405.
933
405.
933
www.coccoc.com
Cốc Cốc Audience Targeting
www.coccoc.com
Search Queries
How to cook fish soup
Categorized browser history
Fashion
Behavioral Targeting Methodology – Search & Browser tracking
Dating
Cosmetics
Family
Where to buy cosmetic in HN
Job as promotion girl
Nice cafe in HN
?
www.coccoc.com
15,000,000,000
monthly visits within our browser
337,600,000
monthly search queries
Building user profiles on Cốc Cốc BIG DATA
Equals to 750 tracking events per Cốc Cốc browser ID every month in average
+
www.coccoc.com
Cốc Cốc Targeting USPs besides its scale
Cốc Cốc builds browser ID based profiles - and is independent from Cookies. Browser profiles get better and better over time – Cốc Cốc doesn’t loose information
Cốc Cốc sucessfully distributes polls for getting targeting relevant user data - voluntarily provided by users
This data is used as training data for the system to identify lookalikes
www.coccoc.com
8,4 mil
11,4 mil19,1 mil
Browser profile coverage vs internet population
Cốc Cốc deterministic profile
Targeting coverage (Sept 2016)
Due to the high level of accuracy currently 45% of our browsers/users are covered by our targeting.
This equals to 85% of our inventory!
A relevant portion of browsers wont be targetable even in long term due to local shared PCs situation (family, internet cafes…) except for particular industries like gaming
1,1 mil
www.coccoc.com
Cốc Cốc targeting & data offer is best in market - and the only accessible for independent
programmatic buying
www.coccoc.com
Cốc CốcAdvertising Formats
02
www.coccoc.com
Cốc Cốc Icon
CPC bidding l CTR: 0.05 – 0.12%
Targeting Options:
Interests Geo Daytime
CPC fix | CTR: 0.28-0.5%
Cốc Cốc News Promotion
www.coccoc.com
Targeting Options:
CPC/CPM bidding l CTR: 0.5-1% (Big Banner) - 0.2-0.3% (Small Banner)
Interests Keyword Geo Daytime Frequency Capping Age Gender
Cốc Cốc Central Banner
www.coccoc.com
Cốc Cốc Video Banner
CPC/CPM bidding | CTR: 2-4%Pre-load video technology into browser
Targeting options:
Frequency Capping
www.coccoc.com
Cốc Cốc Browser Skin
CPC/CPM bidding | CTR:1-3%
Targeting otions:
Interests Geo Daytime
Frequency CappingAge Gender
www.coccoc.com
3rd party tracking, verification and certification for programmatic buying
Cốc Cốc will finish Sizmek and Miaozhen tracking code integration till q4 2016
Cốc Cốc will finish IAS (Integral Ad Sience) tracking code integration till q4 2016
Cốc Cốc will finish AppNexus and TheTradeDesk integration till q1 2017
www.coccoc.com
Case studies
03
www.coccoc.com
Center Banner
HP ELITEBOOK.Average CTR: 2.29%
AGODAAverage CTR: 0.30%
www.coccoc.com
Video Banner
LGEAverage CTR: 2.78%
ACECOOKAverage CTR: 3.23%
Browser skin
www.coccoc.com
AQUAFINAAverage CTR: 2.78%Demo Link
CLOSEUPAverage CTR: 3.23%Demo Link
www.coccoc.com
FORDAverage CTR: 2.78%Demo Link
MIRINDAAverage CTR: 3.23%Demo Link
www.coccoc.com
KOTEXAverage CTR: 2.78%Demo Link
SONYAverage CTR: 3.23%Demo Link
www.coccoc.com
Khách hàng tiêu biểu
Sales DepartmentM: 0912671917 l E: sale@coccoc.vn l A: R 1404, 185 Giang Vo Str, Dong Da Dist, Hanoi
Thank you!
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