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Efficiency and Equity
CHAPTER5
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After studying this chapter you will be able to
Describe the alternative methods of allocating scarceresources Explain the connection between demand and marginalbenefit and define consumer surplus
Explain the connection between supply and marginalcost and define producer surplus Explain the conditions under which markets moveresources to their highest-value uses and the sourcesof inefficiency in our economy Explain the main ideas about fairness and evaluateclaims that markets result in unfair outcomes
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Self-Interest and Social Interest
When you buy a pair of shoes or a textbook or fill your gastank, or even just take a shower, you express your viewabout how scarce resources should be used.
You make choices that are in your self-interest.
Markets coordinate your choices with those of everyoneelse.
Do markets do a good job?
Do they enable our self-interest choices to be in the socialinterest?
And do markets produce a fair outcome?
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Resource Allocation Methods
Scare resources might be allocated by using any orsome combination of the following methods:
Market price Command
Majority rule Contest First-come, first-served Sharing equally Lottery Personal characteristics Force
How does each method work?
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Resource Allocation Methods
Market Price
When a market allocates a scarce resource, the peoplewho get the resource are those who are willing to paythe market price.
Most of the scarce resources that you supply getallocated by market price.
You sell your labor services in a market, and you buymost of what you consume in markets.
For most goods and services, the market turns out to doa good job.
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Resource Allocation Methods
Command
Command system allocates resources by the order(command) of someone in authority.
For example, if you have a job, most likely someonetells you what to do. Your labor time is allocated tospecific tasks by command.
A command system works well in organizations withclear lines of authority but badly in an entire economy.
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Resource Allocation Methods
Majority Rule
Majority rule allocates resources in the way that amajority of voters choose.
Societies use majority rule for some of their biggest
decisions.For example, tax rates that allocate resources betweenprivate and public use and tax dollars betweencompeting uses such as defense and health care.
Majority rule works well when the decision affects lots of
people and self-interest must be suppressed to useresources efficiently.
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Resource Allocation Methods
Contest
A contest allocates resources to a winner (or group ofwinners).
The most obvious contests are sporting events but theyoccur in other arenas:
For example, The Oscars are a type of contest.
Contest works well when the efforts of the players arehard to monitor and reward directly.
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Resource Allocation Methods
First-Come, First-Served
A first-come, first-served allocates resources to thosewho are first in line.
Casual restaurants use first-come, first served toallocate tables. Supermarkets also uses first-come, first-served at checkout.
First-come, first-served works best when scarceresources can serves just one person at a time in a
sequence.
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Resource Allocation Methods
Sharing Equally
When a resource is shared equally, everyone gets thesame amount of it.
You might use this method to share a dessert in arestaurant.
To make sharing equally work, people must be inagreement about its use and implementation.
It works best for small groups who share common goals
and ideals.
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Resource Allocation Methods
Lottery
Lotteries allocate resources to those with the winningnumber, draw the lucky cards, or come up lucky onsome other gaming system.
State lotteries and casinos reallocate millions of dollarsworth of goods and services each year.
But lotteries are more widespread. For example, theyare used to allocate landing slots at some airports.
Lotteries work well when there is no effective way todistinguish among potential users of a scarce resource.
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Resource Allocation Methods
Personal Characteristics
Personal characteristics allocate resources to those withthe right characteristics.
For example, people choose marriage partners on thebasis of personal characteristics.
But this method gets used in unacceptable ways:allocating the best jobs to white males anddiscriminating against minorities and women.
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Resource Allocation Methods
Force
Force plays a role in allocating resources.
For example, war has played an enormous rolehistorically in allocating resources.
Theft, taking property of others without their consent,also plays a large role.
But force provides an effective way of allocatingresourcesfor the state to transfer wealth from the rich
to the poor and establish the legal framework in whichvoluntary exchange can take place in markets.
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Demand and Marginal Benefit
Demand, Willingness to Pay, and Value
Value is what we get, price is what we pay.
The value of one more unit of a good or service is itsmarginal benefit.
We measure value as the maximum price that a person iswilling to pay.
But willingness to pay determines demand.
A demand curve is a marginal benefit curve.
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Demand and Marginal Benefit
Individual Demand and Market Demand
The relationship between the price of a good and thequantity demanded by one person is called individual
demand.
The relationship between the price of a good and thequantity demanded by all buyers in the market is calledmarket demand.
Figure 5.1 on the next slide shows the connection betweenindividual demand and market demand.
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Demand and Marginal Benefit
Lisa and Nick are the only buyers in the market for pizza.
At $1 a slice, the quantity demanded by Lisa is 30 slices.
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Demand and Marginal Benefit
Lisa and Nick are the only buyers in the market for pizza.
At $1 a slice, the quantity demanded by Nick is 10 slices.
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Demand and Marginal Benefit
At $1 a slice, the quantity demanded by Lisa is 30 slicesand by Nick is 10 slices.
The quantity demanded by all buyers in the market is 40 slices.
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Demand and Marginal Benefit
The market demand curve is the horizontal sum of theindividual demand curves.
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Demand and Marginal Benefit
Consumer Surplus
Consumer surplus is the value of a good minus the pricepaid for it, summed over the quantity bought.
It is measured by the area under the demand curve andabove the price paid, up to the quantity bought.
Figure 5.2 on the next slide shows the consumer surplusfrom pizza when the market price is $1 a slice.
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Demand and Marginal Benefit
Lisa and Nick pay the market price, which is $1 a slice.
The value Lisa places on the 10th slice is $2.
Lisas consumer surplus from the 10th slice is the valueminus the price, which is $1.
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Demand and Marginal Benefit
At $1 a slice, Lisa buys 30 slices.
So her consumer surplus is the area of the green triangle.
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Demand and Marginal Benefit
At $1 a slice, Nick buys 10 slices.
So his consumer surplus is the area of the green triangle.
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Demand and Marginal Benefit
At $1 a slice, the consumer surplus for the economy is thearea under the market demand curve above the marketprice, summed over the 40 slices bought.
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Demand and Marginal Benefit
At $1 a slice, Lisa spends $30, Nick spends $10, andtogether they spend $40 on pizza.
The consumer surplus is the value from pizza in excess ofthe expenditure on it.
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Supply and Marginal Cost
Supply, Cost, and Minimum Supply-Price
Cost is what the producer gives up, price is what theproducer receives.
The cost of one more unit of a good or service is its
marginal cost.Marginal cost is the minimum price that a firm is willing toaccept.
But theminimum supply-price determines supply.
A supply curve is a marginal cost curve.
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Supply and Marginal Cost
Individual Supply and Market Supply
The relationship between the price of a good and thequantity supplied by one producer is called individualsupply.
The relationship between the price of a good and thequantity supplied by all producers in the market is calledmarket supply.
Figure 5.3 on the next slide shows the connection betweenindividual supply and market supply.
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Supply and Marginal Cost
Max and Mario are the only producers of pizza.
At $15 a pizza, the quantity supplied by Max is 100 pizzas.
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Supply and Marginal Cost
Max and Mario are the only producers of pizza.
At $15 a pizza, the quantity supplied by Mario is 50 pizzas.
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Supply and Marginal Cost
At $15 a pizza, the quantity supplied by Max is 100 pizzasand by Mario is 50 pizzas.
The quantity supplied by all producers is 150 pizzas.
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Supply and Marginal Cost
The market supply curve is the horizontal sum of theindividual supply curves.
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Supply and Marginal Cost
Producer Surplus
Producer surplus is the price received for a good minusthe minimum-supply price (marginal cost), summed overthe quantity sold.
It is measured by the area below the market price andabove the supply curve, summed over the quantity sold.
Figure 5.4 on the next slide shows the producer surplusfrom pizza when the market price is $15 a pizza.
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Supply and Marginal Cost
Max is willing to produce the 50th pizza for $10.
Maxs producer surplus from the 50th pizza is the priceminus the marginal cost, which is $5.
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Supply and Marginal Cost
At $15 a pizza, Max sell 100 pizzas.
So his producer surplus is the area of the blue triangle.
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Supply and Marginal Cost
At $15 a pizza, Mario sells 50 pizzas.
So his producer surplus is the area of the blue triangle.
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Supply and Marginal Cost
At $15 a pizza, the producer surplus for the economy is thearea under the market price above the market supplycurve, summed over the 150 pizzas sold.
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Supply and Marginal Cost
The red areas show the cost of producing the pizzas sold.
The producer surplus is the value of the pizza sold inexcess of the cost of producing it.
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Is the Competitive Market Efficient?
Efficiency of Competitive
Equilibrium
Figure 5.5 shows that acompetitive market creates
an efficient allocation ofresources at equilibrium.
In equilibrium, the quantitydemanded equals thequantity supplied.
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Is the Competitive Market Efficient?
At the equilibrium quantity,marginal benefit equalsmarginal cost, so thequantity is the efficientquantity.
When the efficient quantityis produced, total surplus(the sum of consumersurplus and producersurplus) is maximized.
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Is the Competitive Market Efficient?
The Invisible Hand
Adam Smiths invisible hand idea in the Wealth ofNations implied that competitive markets send resourcesto their highest valued use in society.
Consumers and producers pursue their own self-interestand interact in markets.
Market transactions generate an efficienthighest valueduse of resources.
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Is the Competitive Market Efficient?
The Invisible Hand at Work Today
The invisible works in our economy today.
It coordinates the self interest of producers and consumersof computers, oranges, and just about every good or
service that you can think of.
The cartoon on page 111 shows how the invisible handsometimes works in surprising ways.
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Is the Competitive Market Efficient?
Underproduction and Overproduction
Inefficiency can occur because too little of an item isproducedunderproductionor too much of an item is
producedoverproduction.
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Is the Competitive Market Efficient?
Underproduction
If production is restricted to
5,000 pizzas a day, thereis underproduction and thequantity is inefficient.
A deadweight loss equalsthe decrease in total
surplusthe gray triangle.
This loss is a socialloss.
The efficient quantity is10,000 pizzas a day.
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Is the Competitive Market Efficient?
Overproduction
If production is expandedto 15,000 pizzas a day, adeadweight loss arisesfrom overproduction.
Again, the efficient quantityis 10,000 pizzas a day.
This loss is a socialloss.
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Is the Competitive Market Efficient?
Obstacles to Efficiency
In competitive markets, underproduction oroverproduction arise when there are
Price and quantity regulationsTaxes and subsidiesExternalitiesPublic goods and common resourcesMonopolyHigh transactions costs
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Is the Competitive Market Efficient?
Price and Quantity Regulations
Price regulations sometimes put a block of the priceadjustments and lead to underproduction.
Quantity regulations that limit the amount that a farm ispermitted to produce also leads to underproduction.
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Is the Competitive Market Efficient?
Taxes and Subsidies
Taxes increase the prices paid by buyers and lower theprices received by sellers.
So taxes decrease the quantity produced and lead tounderproduction.
Subsidies lower the prices paid by buyers and increasethe prices received by sellers.
So subsidies increase the quantity produced and lead to
overproduction.
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Is the Competitive Market Efficient?
Externalities
An externalityis a cost or benefit that affects someoneother than the seller or the buyer of a good.
An electric utility creates an external costby burningcoal that creates acid rain.
The utility doesnt consider this cost when it chooses thequantity of power to produce. Overproduction results.
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Is the Competitive Market Efficient?
An apartment owner would provide an externalbenefitifshe installed an smoke detector. But she doesntconsider her neighbors marginal benefit and decidesnot to install the smoke detector.
The result is underproduction.
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Is the Competitive Market Efficient?
Public Goods and Common Resources
Apublic goodbenefits everyone and no one can beexcluded from its benefits.
It is in everyones self-interest to avoid paying for apublic good (called the free-rider problem), which leadsto underproduction.
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Is the Competitive Market Efficient?
A common resource is owned by no one but can beused by everyone.
It is in everyones self interest to ignore the costs of theirown use of a common resource that fall on others(called tragedy of the commons).
The tragedy of the commons leads to overproduction.
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Is the Competitive Market Efficient?
Monopoly
A monopolyis a firm that has sole provider of a good orservice.
The self-interest of a monopoly is to maximize its profit.To do so, a monopoly sets a price to achieve its self-interested goal.
As a result, a monopoly produces too little andunderproduction results.
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Is the Competitive Market Efficient?
High Transactions Costs
Transactions costs arethe opportunity cost of makingtrades in a market.
To use the market price as the allocator of scarce
resources, it must be worth bearing the opportunity costof establishing a market.
Some markets are just too costly to operate.
When transactions costs are high, the market might
underproduce.
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Is the Competitive Market Efficient?
Alternatives to the Market
When a market is inefficient, can one of the non-marketmethods of allocation do a better job?
Often, majority rule might be used.But majority rule has its own shortcomings. A groupthat pursues the self-interest of its members canbecome the majority.
Also, with majority rule, votes must be translated intoactions by bureaucrats who have their own agendas.
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Is the Competitive Market Efficient?
There is no one efficient mechanism for allocatingresources efficiently.
But supplemented majority rule, bypassed inside firmsby command systems, and occasionally using first-
come, first-served, markets do an amazingly good job.
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Is the Competitive Market Fair?
Ideas about fairness can be divided into two groups:
Its not fair if the resultisnt fair Its not fair if the rules arent fair
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Is the Competitive Market Fair?
Its Not Fair if the Result Isnt Fair
The idea that its not fair if the resultisnt fair began withutilitarianism, which is the principle that states that weshould strive to achieve the greatest happiness for the
greatest number.If everyone gets the same marginal utility from a givenamount of income, and if the marginal benefit of incomedecreases as income increases, taking a dollar from aricher person and given it to a poorer person increases the
total benefit. Only when income is equally distributed hasthe greatest happiness been achieved.
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Is the Competitive Market Fair?
Figure 5.7 shows howredistribution increasesefficiency.
Tom is poor and has a
high marginal benefit ofincome.
Jerry is rich and has a lowmarginal benefit of income.
Taking dollars from Jerry
and giving them to Tom untilthey have equal incomesincreases total benefit.
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Is the Competitive Market Fair?
Utilitarianism ignores the cost of making income transfers.
Recognizing these costs leads to the big tradeoffbetween efficiency and fairness.
Because of the big tradeoff, John Rawls proposed thatincome should be redistributed to point at which thepoorest person is as well off as possible.
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Is the Competitive Market Fair?
Its Not Fair If the Rules Arent Fair
The idea that its not fair if the rules arent fair is basedon the symmetry principle, which is the requirement thatpeople in similar situations be treated similarly.
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Is the Competitive Market Fair?
In economics, this principle means equality of opportunity,not equality of income. Robert Nozick suggested thatfairness is based on two rules:
The state must create and enforce laws that establishand protect private property.Private property may be transferred from one person toanother only by voluntary exchange.
This means that if resources are allocated efficiently, theymay also be allocated fairly.
A case study on pp. 116-117 examines Nozicks claim.
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THE END
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