View
214
Download
0
Category
Preview:
Citation preview
7/29/2019 Extraits tude partage janv 2013.pptx
1/17
January 2013 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information andmay not bedisclosed or reproduced without the prior written consent of Ipsos.
The Europeans and their perception of sharingA European survey conducted for Disneyland Paris
7/29/2019 Extraits tude partage janv 2013.pptx
2/17
Methodology
6 COUNTRIES INVOLVED
DATA COLLECTION METHOD
Access Panel On-line (i-Omnibus) Questionnaire: 13 question units (around 5 minutes)
TARGET
5 690 individuals aged 16-64 y.o.
Representativeness criteria: gender, age, region, working status, social grade
DATE OF FIELDWORK
November 29th to December 5th, 2012
2
FRANCE UK SPAIN ITALY BELGIUM NETHERLANDS
7/29/2019 Extraits tude partage janv 2013.pptx
3/17
1. The Europeans want
to share time andemotions with others
as a priority
7/29/2019 Extraits tude partage janv 2013.pptx
4/17
What are the most important forms of sharing in Europe today?Detailed results
4
Q3. Which of these forms of sharing are most important to you?
Basis = Total sample
TOTAL COUNTRIES
58
46
45
31
31
27
16
15
14
7
Devoting time to your loved ones
Morally supporting others
Experiencing joyful and emotional moments with
others
Helping someone in difficulty
Passing on your knowledge, know-how to others
Doing favours for people you know
Discussing, speaking about your life and your
experiences
Volunteering for a community or volunteer activity
Financially helping your loved ones
Trading/lending things
TIME &
EMOTIONS
SOLIDARITY &
EXPERIENCE
MATERIAL
THINGS
In %THE MOST IMPORTANT FORMS OF SHARING
7/29/2019 Extraits tude partage janv 2013.pptx
5/17
5
13
14
18
18
19
24
26
27
27
29
57
30
40
51
59
55
58
62
55
54
24
24
23
21
18
17
15
9
14
16
6
32
19
10
4
4
1
2
4
1
Trading/lending things
Volunteering for a community or volunteer activity
Financially helping your loved ones
Helping someone in difficulty
Doing favours for people you know
Discussing, speaking about your life and your experiences
Experiencing joyful and emotional moments with others
Morally supporting others
Passing on your knowledge, know-how to others
Devoting time to your loved ones
I do it more than 5 years ago I do it as much as 5 years ago
I do it less than 5 years ago I have never done it
Q4. For each of these various ways of sharing, would you say you do it more than 5 years ago, as much as 5 years
ago or less than 5 years ago?
TOTAL COUNTRIES
Basis = Total sample
The immaterial forms of sharing have been reinforced inthe past years
In %
7/29/2019 Extraits tude partage janv 2013.pptx
6/17
6
13
14
18
18
19
24
26
27
27
29
57
30
40
51
59
55
58
62
55
54
24
24
23
21
18
17
15
9
14
16
6
32
19
10
4
4
1
2
4
1
Trading/lending things
Volunteering for a community or volunteer activity
Financially helping your loved ones
Helping someone in difficulty
Doing favours for people you know
Discussing, speaking about your life and your experiences
Experiencing joyful and emotional moments with others
Morally supporting others
Passing on your knowledge, know-how to others
Devoting time to your loved ones
I do it more than 5 years ago I do it as much as 5 years ago
I do it less than 5 years ago I have never done it
Q4. For each of these various ways of sharing, would you say you do it more than 5 years ago, as much as 5 years
ago or less than 5 years ago?
TOTAL COUNTRIES
Basis = Total sample
while solidarity and material sharing have decreased inthe context of economic crisis
In %
7/29/2019 Extraits tude partage janv 2013.pptx
7/17
2. Time spent with
ones family is moreand more valued
7/29/2019 Extraits tude partage janv 2013.pptx
8/178
94
89
83
85
63
80
83
44
43
38
37
24
35
37
Netherlands
Belgium
Italy
Spain
UK
France
TOTAL
Total Agree
Strongly Agree
Basis = Total sample
I am very close to every member of my
family
Q2 To what extent do you agree with each of the following statements?
The Europeans feel closer to their family than before
In %
+4pts
+5pts
+6pts
+6pts
+5pts
+4pts
EVOLUTIONS VS 2010
7/29/2019 Extraits tude partage janv 2013.pptx
9/179
87
88
86
89
85
85
87
31
41
45
43
36
40
39
Netherlands
Belgium
Italy
Spain
UK
France
TOTAL
Total Agree
Strongly Agree
Basis = Total sample
The moments that I prefer are those
that I spend with my family
Q2 To what extent do you agree with each of the following statements?
And the moments spent with ones family are also moreand more valued
In %
EVOLUTIONS VS 2010
+5pts
+4pts
+3pts
+7pts
+3pts
+5pts
+6pts
7/29/2019 Extraits tude partage janv 2013.pptx
10/1710
89
85
89
91
91
86
89
34
38
53
55
39
44
44
Netherlands
Belgium
Italy
Spain
UK
France
TOTAL
Total Agree
Strongly Agree
Basis = Total sample
When you have problems, you can count
on your loved ones to support you
Q2 To what extent do you agree with each of the following statements?
Family is the key source of support for almost everyone,especially in Latin countries
In %
7/29/2019 Extraits tude partage janv 2013.pptx
11/17
3. Most Europeans
prefer to share withothers in real life
rather than online
7/29/2019 Extraits tude partage janv 2013.pptx
12/1712
Q6. For each of the following items, please indicate whether you most often share it online or in real life.
People prefer to share online for all aspects of their life
19
24
24
25
30
37
43
45
18
26
26
28
28
32
30
30
25
28
28
29
23
22
17
15
26
14
13
11
9
5
4
4
5
2
2
2
2
1
1
1
7
6
7
5
8
3
5
5
Photos, videos, music
Opinions, recommendations for products, services
Good deals
Information, knowledge
Know-how
Advice, help, support
Your life, your experiences
Your emotions
Only in real life More often in real life than online
Equally online and in real life More often online than in real life
Only online I never share them
TOTAL COUNTRIES
Basis = Total sample
More in
REAL LIFE
More
ONLINE
75
73
69
58
53
50
50
37
In %
5
5
6
11
13
15
16
31
7/29/2019 Extraits tude partage janv 2013.pptx
13/1713
Q6. For each of the following items, please indicate whether you most often share it online or in real life.
This is also true for younger people, except for leisure products
8
13
14
14
18
24
28
31
12
24
25
26
32
35
33
34
27
33
35
35
26
28
24
22
40
21
17
15
11
8
8
7
9
2
3
3
2
1
2
1
4
7
6
7
11
4
5
5
Photos, videos, music
Opinions, recommendations for products, services
Good deals
Information, knowledge
Know-how
Advice, help, support
Your life, your experiences
Your emotions
Only in real life More often in real life than online
Equally online and in real life More often online than in real life
Only online I never share them
TOTAL COUNTRIES
Basis = People aged 16-24 y.o.
More in
REAL LIFE
More
ONLINE
65
61
59
50
40
39
37
20
In %
8
10
9
13
18
20
23
49
RESULTS AMONG PEOPLE AGED 16-24 y.o.
7/29/2019 Extraits tude partage janv 2013.pptx
14/17
4. What are the best
occasions toexperience strong
emotions with others?
7/29/2019 Extraits tude partage janv 2013.pptx
15/17
15
Q9. In which of the following moments that you share with others do you experience your strongest emotions?
Basis = Total sample
TOTAL COUNTRIES
54
34
34
28
22
22
21
18
17
11
When you're laughing with them
When you're sharing a moment of well-being
or relaxation with them
When you're encouraging or helping one
another
When you're surprising them
When you're discovering something together
When they are surprising you
When you're creating something together
When you're discussing your dreams, planswith them
When you're sharing something you like with
them
When you're playing with them
Moments of joy give people their strongest emotions
In % MOMENTS THEY EXPERIENCE THEIR STRONGEST EMOTIONS
7/29/2019 Extraits tude partage janv 2013.pptx
16/17
5. Disneyland Paris:
a place to sharemoments of joy
7/29/2019 Extraits tude partage janv 2013.pptx
17/17
17
Q10. In your opinion, what emotions or feelings do people share with their loved ones when visiting Disneyland Paris?
Basis = Total sample
TOTAL COUNTRIES
56
41
39
39
24
23
18
17
7
4
Joy
Enthusiasm
Imagination
Light-heartedness
Fulfilment of dreams
Humour
Friendship
Love
Generosity
Self-transcendence
According to most Europeans, joy is the emotion people sharethe most when they are at Disneyland Paris
In %
NB: Joy is more quoted bywomen (59%) and people
aged 16-34 y.o. (60%)
EMOTIONS THEY SHARE AT DISNEYLAND PARIS
Recommended