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IMPLEMENTING LOGISTICSSTRATEGY实施物流战略Chapter 15
EMERGING PRINCIPLES OF LOGISTICS新兴的物流原理
Selective RiskSharedShifted RiskSelective ManagementVariance ReductionChannel SeparationTransaction SimplificationAsset ProductivityChannel-wide PerspectivePostponementSpeculation
选择性风险共享 转换风
险选择性管理变动缩小渠道分流交易简化资产生产力渠道洞察力延迟 投机
MAKING LOGISTICS DECISIONS制定物流决策
Logistics decisions are generally made hierarchically but in an iterative mannerAndersen Consulting
DEVELOPING A LOGISTICS STRATEGY INVOLVESTHE INTEGRATION OF TEN KEY AREAS
阐明物流战略要求整合十个关键领域
Andersen Consulting
A LOGISTICS STRATEGY PROJECT ADDRESSES ANUMBER OF KEY ISSUES
物流战略项目处理许多关键问题
Andersen Consulting
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
EMERGING PRINCIPLES OF LOGISTICS新兴的物流原理
Selective RiskSharedShifted RiskSelective ManagementVariance ReductionChannel SeparationTransaction SimplificationAsset ProductivityChannel-wide PerspectivePostponementSpeculation
选择性风险共享 转换风
险选择性管理变动缩小渠道分流交易简化资产生产力渠道洞察力延迟 投机
MAKING LOGISTICS DECISIONS制定物流决策
Logistics decisions are generally made hierarchically but in an iterative mannerAndersen Consulting
DEVELOPING A LOGISTICS STRATEGY INVOLVESTHE INTEGRATION OF TEN KEY AREAS
阐明物流战略要求整合十个关键领域
Andersen Consulting
A LOGISTICS STRATEGY PROJECT ADDRESSES ANUMBER OF KEY ISSUES
物流战略项目处理许多关键问题
Andersen Consulting
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
MAKING LOGISTICS DECISIONS制定物流决策
Logistics decisions are generally made hierarchically but in an iterative mannerAndersen Consulting
DEVELOPING A LOGISTICS STRATEGY INVOLVESTHE INTEGRATION OF TEN KEY AREAS
阐明物流战略要求整合十个关键领域
Andersen Consulting
A LOGISTICS STRATEGY PROJECT ADDRESSES ANUMBER OF KEY ISSUES
物流战略项目处理许多关键问题
Andersen Consulting
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
DEVELOPING A LOGISTICS STRATEGY INVOLVESTHE INTEGRATION OF TEN KEY AREAS
阐明物流战略要求整合十个关键领域
Andersen Consulting
A LOGISTICS STRATEGY PROJECT ADDRESSES ANUMBER OF KEY ISSUES
物流战略项目处理许多关键问题
Andersen Consulting
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
A LOGISTICS STRATEGY PROJECT ADDRESSES ANUMBER OF KEY ISSUES
物流战略项目处理许多关键问题
Andersen Consulting
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
PROPOSITION命题
Material flow systems will become LESS flexible as customers demand faster consistent on-time deliveries Therefore the manufacturing process will have to become
MORE flexible in order to respond to changing market place needs This will require
bull Shorter production lead-timesbull Smaller production run quantitiesbull Shorter lead-times from vendorsbull Demand will equal orders not forecastsbull Flexible manufacturing equipmentbull Shortened new product introduction process
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
PROPOSITION命题
Total time-to-market (velocity) is becoming a key competitive strategy (As a result the planning process will become more critical to managers)
bull New product introductionsbull Manufacturing lead-timesbull Customer lead-timesbull Time-based competitionbull Quick response programsbull Post-sale service
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
HOW HAS THE LOGISTICS FUNCTION EVOLVEDOVER THE LAST THREE DECADES
近三十年物流功能是如何进化的
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
ELIMINATING ldquoCOST ADDEDrdquoDUPLICATEFUNCTIONS CREATES CUSTOMER VALUE
消除产生ldquo额外成本rdquo的职能创造客户价值
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
SUPERFAST PRODUCERS超高速生产者
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
TIME-BASED COMPETITION基于时间的竞争
bull 增加客户价值Enhances customer value
bull 减少库存投资Reduce inventory investment
bull 提高收益率Improves profitability
bull 响应市场需求变化Responds to changing market needs
bull 提供竞争优势Provides competitivedifferential advantage
bull 消除产生ldquo额外成本rdquo的职能Eliminates cost addedduplicate functions
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
PROPOSITION命题
Trading information for inventory in the logistics channel will transform resource allocation in the 21st century
Therefore inventories in the total marketing channel will become more important than inventory of any single echelon
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
CHANNEL SEPARATIONAKA ldquoDrop Shiprdquo
渠道分流
drop shipment 制造厂商直接向顾客装运货物drop shipper 向厂商直接进货的零售商
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
PampG now receives daily data by satellite on Wal-Marts Pampers sales and forecasts and ships orders automatically As a result Wal-Mart can maintain smaller inventories and still cut the number of times it runs out of Pampers And PampG has increased its proportion of on-time deliveries to 996 from 94 PampG has gone from a vendor that was maybe the least desirable to deal with to the most desirable to deal with says the now retired Shewmaker (former president of Wal-Mart)
ldquoThe results have been astonishing Procters volume at Wal-Mart grew by more than 40 or by more than $200 million in the fiscal year ended June 30ldquo
Business WeekAugust 28 1989
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
QUICK RESPONSE快速响应
Total Elapsed Time - POS to Replenishment 3-4 days
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
HOW THE LIMITED CUTS THE FASHION CYCLE TO 30 DAYS
高级直达快车如何将时尚周期削减到 30 天
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
INTEGRATED CHANNEL STRATEGIES INTHE US APPAREL INDUSTRY
美国服装业的一体化渠道战略
synchronization 同步 fiber 纤维fabric 织物 apparel 服装ship 载运
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Proposition命题
bull Increasing the value provided to customers will be accomplished primarily through asset productivity
ndash 1048708 Inventory (turns)ndash 1048708 Manufacturing (automation)ndash 1048708 Warehousing (handling automation)ndash 1048708 Technology (information)
Source Bernard J LaLonde
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
KEY QUESTIONS A LOGISTICS MANAGER NEEDS TO ASK
物流经理要问的关键问题
bull How can we utilize Logistics to bring value to our customers
bull Can we create a sustainable competitive advantage through Logistics strategies
bull What are our strategies of choice
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量
I 客户服务效果 Customer Service Effectivenessbull 订货周期及一致性 Order cycle time amp consistency
bull 满足率 Fill rate
bull 响应客户的问题 Response to questions
bull 灵活性 Flexibility
II 物流效率 Logistics Efficiencybull 运输 Transportation
bull 仓储 Warehousing
bull 购买 Purchasing
bull 库存管理 Inventory management
bull 订单录入 Order entry
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
The 4 Categories of Variables Identified in a Logistics Audit
物流审计识别 4 类变量（续）
III 资产利用 Asset Utilizationbull 库存 Inventory
bull 存贮设施 Storage facilities
bull 运输设备 Transportation equipment
IV 竞争对手绩效分析 Analysis of Competitor Performancebull 基准比较 AKA ldquoBenchmarkingrdquo
bull 可能要考虑与重要客户服务活动及资产利用有关的竞争和非竞争组织的绩效May include non-competing organizations
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Channel Integration StrategiesBase your selection on your ldquoRelative Powerrdquo
渠道整合战略基于ldquo相对权力rdquo的选择
bull 担任渠道领导者Assume Channel Leadership
bull 与渠道领导者结成联盟Ally with Channel Leader
bull 将精力集中于关键活动Focus on High Leverage Activities
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Channel Integration StrategyTarget Areas
渠道整合战略目标领域 bull Joint Inventory Management via DRP
bull Joint Transportation Management
bull Coordinated Promotional Effort
bull Channelwide EDI
bull Info Sharing (POS Inventory Promotion etc)bull Automatic Inventory Replenishment See QR
bull Co-location of Supplier at Manufacturerrsquos Site
bull Channelwide Goals amp Performance Measures
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Channel Integration StrategiesTarget Areas (more)
渠道整合战略目标领域bull VMISMI ndash VendorSupplier Managed
Inventoryndash QR Quick Responsendash CRP Continuous Replenishment Program
bull CF ndash Collaborative Forecastingbull CFAR ndash Collaborative Forecasting and
Replenishmentbull CPFR ndash Collaborative Forecasting
Planning and Replenishment
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Key Areas forImplementing Change实现变革的核心领域
bull 技术 Technology
bull 关系 Relationships
bull 组织 Organization
bull 内含的基础结构 Embedded Infrastructure
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
The Ten Commandmentsfor Implementing Change
实现变革的十大戒律1 Analyze the Organization and its Need for Change2 Create a Shared Vision and Common Direction3 Separate from the Past4 Create a Sense of Urgency5 Support a Strong Leader Role6 Line up Political Sponsorship - A ldquoChampionrdquo7 Craft an Implementation Plan8 Develop enabling Structures9 Communicate Involve People and Be Honest10 Reinforce and Institutionalize Change
Source Managing Change Text amp Cases 1993
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Tools to Manage Change管理变革的工具
bull 交叉职能团队Cross functional teams
bull 流程制图Process mapping
bull 信息连通性 信息技术Information connectivitytechnology
bull 联盟 合作伙伴关系 合同Alliancespartnershipscontracts
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Implementing Change inthe Supply Chain
在供应链管理中实现变革
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Process Related Impediments toLogistics Change
物流变革中与流程相关的障碍
bull 视物流为残留过程Logistics viewed as a Residual Process
bull 视物流为顺序过程Logistics viewed as a Sequential Process
bull 企业文化边界Cultural Borders of the Firm
bull 利润中心会计系统Profit Center Accounting Systems
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
Structure Related Impediments toLogistics Change
物流变革中与结构相关的障碍
bull 组织涣散Obsolete Organizations
bull 根深蒂固Embedded Infrastructure
bull 逆向选择Risk Averse Culture
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