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38
Kellogg
Evanston
Michigan
Pick-
Staiger Concert Hall Mary and Leigh Block
Gallery Chicago
Kellogg James L. Allen
Ceuter
Business Week
Harvaard Business School
marketing
~
general management programs
Advanced Executive Program AEP
E x e c u t i v e
Development Program EDP
Kellogg Management
Institute KMI EDP
~
EDP
EDP
39
17
28
1
3
1
2
3
2
1
1
2
1
1
1
1
1
2
1
52
1 Financial Accounting
Income Statement
Balance Sheet Cash Flow Statement
Generally Accepted
Accounting Principles
Accounting Ratio
2 Finance
cash flow analysis capital
budgeting allocation decisions capital
structure analysis·
1. Evaluation of
Investment Program
Cash Flow
Super Project
al ternatives ncremental
Basis acilities-used Basis ully
Allocated Basis Free Cash
Flow
2. Mergers & Aeguisitions
M R C
American Home
Products Corporation Richardson-
Vicks
risk management
Acguisition
3. Human Resources/Team
Building
40
Windy City Theater WCT
Project team Building
case study , study group
Sales
advertising operations
special events
4. Marketing
communications channels
of distribution
pricing and product policy
5. Managing New
Products & Services
Barco Projection System
case study Sony
41
Organization and
Human Behavior
Competitive Strategy
Defensive Strategy
Implementing Strategy
Resource-Based Strategy
Customer Service Strategic
A l l i a n c e I n f o r m a t i o n
Technology
( M a c r o e c o n o m i c s )
(International Finance)
(Corporate Governance)
(Managing Change)
(Bureaucracy and Learning Organization)
42
Negotiations
(Decision Making)
The New Leadership Challenge
Ethics in an International Business
Context
The New Leadership Challenge-
Emotional Intelligence
1
2 p r o g r a m
managers program assistant
3
study group
case study
brain storm
4
MBA
1
2
3
4
5
5
43
6
methodology
1.
2.
3.
Wall Street Journal
Financial Times
4.
(1)
(2)
(3)
(4) team work
synergy
(5)
bureaucracy
(6)
5.
6.Kellogg EDP
feedback
7.
Recommended