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CORPORATE CULTURE
KOTAKIM, BYUNG SOO
4 week business program
Sep. 24, 2013
Mission / Vision
Our mission is to be the most essential global Internet ser-vice for consumers
and businesses
Before Marissa
Yahoo! is about mak-ing the world’s daily habits more inspiring
and entertaining
After Marissa
Values
Mis-sion
In January 1994
January 18, 1995
History
Yang and Filo started the company named Jelly’s guide to the World Wide Web.
They renamed the company name Yahoo! And Yahoo was born.
Yahoo! Means…
Yet
The second name the company
Original name ? David's and Jerry's Guide to the World Wide Web
Another
Officious Oracle!
Hierarchical
Product and Ser-vice Communication
Content
Commerce
Internet Search
Perks and Bene-fits
Medical DentalFitnessFree food Child serviceHealth care VacationHoliday
Leader-ship
New Leader : Marissa A. Mayer
Inspirational Leadership · Passionate
· Persuasive
· Motivator
→ Yahoo! (July, 2012)
Management Style
· Tyrant, Autocrat · A nightmare· doesn’t know managing
Pros Cons
· Hard-Working· Very Determined and Pushy* Firm but Fair
- A bullying managerial style
· Golden girl· A new hope· matured now
Corporate Cul-ture
Nursery next to her office at her own expenseWe’re launching PB&J today
Process blocking your success?
Bureaucracy getting you down?
Jammed by problems
→ Streamline
→ Reduce
→ Reduce
Aug. 25, 2012, Sat. 12:45am
Gather your feedback !Share your idea !
Help solve problem !
Boost Productivity!!
From Marissa
Communication
Nursery next to her office at her own expense
Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm
Take Initiative, dominate : managerial deci-sion and staff-level decision
Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,
The absolutebest place to work
CommunicationCollaboration
On-site
· Side by Side· Face to Face
Initiatives· Goals· PB&J· FYI
Informal· Hallway· Cafeteria· Impromptu
What did she bring ?
Nursery next to her office at her own expense
Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm
Free meal, iPhone but No telecommuting
Take Initiative, dominate : managerial deci-sion and staff-level decision
Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,
Awards and Accolades
Nursery next to her office at her own expense
Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm
Free meal, iPhone but No telecommuting
Take Initiative, dominate : managerial deci-sion and staff-level decision
Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,
Sources
Nursery next to her office at her own expense
Frustrated ‘cause Yahoo parking lot was slow to fill up in the morning and quick to empty by 5pm
Free meal, iPhone but No telecommuting
Take Initiative, dominate : managerial deci-sion and staff-level decision
Her preference for bold colors and patterns→ confident , not afraid of being out of the silo,
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