Market Hall Workshop #1 - Boulder, Colorado Los Angeles Oakland Sacramento December 15th, 2015...

Denver Los Angeles Oakland Sacramento

December 15th, 2015December 15th, 2015

Market Hall Workshop #1Presented to: Boulder Civic Area Market Hall Working GroupPresented by: Economic & Planning Systemsand David K O’Neil

1Boulder Market Hall Feasibility Study

Agenda

• Introduction by City of Boulder Staff

• Overview of Project and Process

• Introduction to Market Halls

• Comparable Markets

• Discussion

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PROJECT OVERVIEW

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Scope of ProjectC

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November to December January February March and April

Comparable Market Hall Analysis

Vendor and Demand Analysis

Outreach Efforts

Working Group Workshop #1

Working Group Workshop #2

City Council Study

Session

Preliminary Program

Draft Feasibility Analysis

Recommended Program and

Organizational Structure

November and December

Market Program Development

Feasibility Analysis

Program Refinement and Organizational Plan

Public Open House

Draft Comparable

Market Analysis

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INTRO TO MARKET HALLS

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What is a Public Market?Public Markets…

Have Public Goals

Operate in Public Spaces

Serve Locally Owned and Operated Businesses

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A GrassrootsMovement!

State/Regional Associations…Growing

• Operating entities • Advocacy/communication groups• Combination

Types of Organizations

• Cooperatives• Non-profit organizations• City government• Combination • Private developers

Organizational Structure

• Separate organization• Program of existing organization• Network of markets

Who operates markets?

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Public Markets &Farmers Markets

Renew Downtowns& Neighborhoods

Provide EconomicOpportunity

Promote PublicHealth

Shape Growth &Minimizes Sprawl

Create Active Public Space

Bring Together Diverse People

Ford Foundation Research

Benefits of Public Markets: Linking Market to Communities

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10 Key Qualities of Successful Markets

The Right:

1 Vendors2 Location3 Mix4 Mission5 Public Spaces6 Connections7 Economics8 Promotion9 Value10 Management

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The Right Vendors1

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Right Location2

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Right Mix3

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Right Mission

• Be clear• Build Local Economy• Create New

opportunities

4

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4

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Right Public Spaces5

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The right connections:Reflect community

6

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The Right Connections:

• Tie into greenways… ...housing and retail

6

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Right Economics7

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Right Promotions8

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Right Values in a marketAffirm our sense of place

9

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Right Management10

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Wide Spectrum of Types of Markets

Open Air Market Shed

Market Hall Market District

Forms of MarketsFrom street corners to city districts….How markets evolve

OPEN AIR MARKETSPortland OR Farmers Markets

COVERED MARKETSCovington, VA

COVERED MARKETSAnn Arbor, Michigan

MARKET HALLSSan Miguel, Spain Cleveland, OH

MARKET HALLSBoston Public Market, MASS

MARKET HALLSSanta Catarina Market, Barcelona

MARKET DISTRICTS

MARKET DISTRICTSPike Place Market, Seattle, WA

MARKET DISTRICTSPike Place Market, Seattle, WA

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• What Elements Vary– Building

– Role of farmers market and fresh foods

– Mixture of tenants

– Organizational structure and management

Wide Spectrum of Types of Markets Halls

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Building types

Shed Large Hall Mixed-use Building

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Relationship to farmers market

Main Tenant Day User Adjacent

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Role of fresh foods

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Mixture of spaces and tenants

Permanent Businesses/Stalls

Day StallsFlexible Space

Moveable Walls

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COMPARABLE MARKETS

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Bellingham Farmers Market – Bellingham, WA• Located in Depot Market

Square, downtown Bellingham

• City owns facility; Bellingham Farmers Market Association (non-profit) operates market

• Open-air pavilion – Built in 2006– 5,200SF building– 15,000SF courtyard

(includes 8,200SF of covered shelters)

– Flexible space, available for rentals

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Bellingham Farmers Market – Bellingham, WA• Farmers’ Market only; pavilion

rented for other uses on non-market days

• Market open on Saturdays April-Christmas, 3 days over winter

• Over 100 vendors– Approx. 40 farmers, 40

crafters, 25 food, 2 service providers

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Santa Fe Farmers Market – Santa Fe, NM

• Santa Fe Railyards Historic District

• Building is owned and operated by the Santa Fe Farmers Market Institute (non-profit) with a ground lease for the land

• Market is run by the Santa Fe Farmers Market (for-profit)

• Building purpose-built in 2007– 27,000SF total– 17,000SF leasable retail and

office space– 10,000SF flexible use market

hall

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Santa Fe Farmers Market – Santa Fe, NM

• Market open Saturday year-round, Tuesday May-November

• Indoor & outdoor market in summer

• ~150 vendors– Winter market has ~40

vendors

• Membership is 80% agricultural, 20% value-added

• Flexible market space is rented out for events

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Santa Fe Farmers Market – Santa Fe, NM

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Old Strathcona Farmers Market –Edmonton, AB• Located in the Historic

Strathcona District• Building is owned by the City of

Edmonton, market is operated by the Old Strathcona Farmers Market Society (non-profit)

• Building– 75,000SF building; 33,000SF

market space– Located in a former bus barn,

built in 1950– Building also houses a theater

and other community and cultural-based organizations

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Old Strathcona Farmers Market –Edmonton, AB• Market is open

Saturdays, year-round• Rotating roster of 300

vendors through 185 stalls

• Market is designated 80% agriculture & food, 20% craft

• Other spaces within building available to rent

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Flint Farmers Market – Flint, MI

• Located in Downtown Flint• Owned by the City of Flint,

operated by Uptown Reinvestment Corporation (501c3)

• Building– 32,000SF for vendors– Former Flint Journal printing

facility – built in 2004, market relocated in 2014

– Indoor market open 3 days/week year-round

– Flexible space, available to rent evenings and non-market days

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Flint Farmers Market – Flint, MI• 50 indoor vendors

– Almost 50% fruits & vegetables

– About 20% arts & crafts– Also includes prepared foods,

meat & poultry, flowers & plants, and others

• Outdoor market May-October• Atrium, rooftop terrace,

commercial kitchen, meeting room (seats 200), and demonstration kitchen available for rent

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Flint Farmers Market – Flint, MI

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Halifax Seaport Farmers Market – Halifax, NS• Located at the Halifax

Seaport• Owned and operated

by the Halifax Port Authority (federal government agency)

• Building– 56,000SF with public

plaza and outdoor area

– 16,000SF green roof/public space

– Purpose-built in 2010

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Halifax Seaport Farmers Market – Halifax, NS• Open 7 days/week, year-

round• Over 250 approved

vendors - up to 225 in the market on weekends

– Even split between farmer, prepared food, artisan/craft – majority of vendors

• Mixture of permanent and flexible vendor space – 14 storefronts

• Semi-flexible layout –some indoor space & rooftop available for rent

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Halifax Seaport Farmers Market – Halifax, NS

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Eastern Market – Washington, DC

• Located in the historic Capitol Hill neighborhood

• Owned and operated by the City of Washington DC

• Buildings– 10,000 SF South Hall;

4,000 SF North Hall – Built in 1873; $22 million

renovation in 2009 after fire damage

– Designated National Historic Landmark

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Eastern Market – Washington, DC• Market building is open 7

days/week• Open-air Farmers’ Market

outside building on weekends and Tuesdays; artists’ market on weekends

• South Hall houses 14 permanent market vendors and pottery studio

– 2 fresh produce– 4 prepared food– 6 dairy/meat– 1 flowers– 1 arts & crafts

• North Hall is rented out as event space

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VISIONING DISCUSSION

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Overall vision

• What is your vision for a successful year-round Boulder Public Market Hall?

• How should the Market Hall complement the Boulder Farmers Market?

• How does the Market Hall fit into the Civic Area Master Plan?

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Vendors and uses

• What is the ideal tenant mix?• What uses should be excluded?• Should the Market Hall be leased to year round tenants or

operated as a flexible space for multi-use programming?

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Potential challenges

• What are the most important challenges and/or obstacles?

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