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Marketing ManagementMarketing Management
Final ReportFinal Report :: Fan Tuan Shao CheFan Tuan Shao Che
Professor : Professor : 張力元教授張力元教授Student : Student : 賴彥勳 賴彥勳 96315139631513
Curbside restaurant
Uniform
Marketing tools 1/3
Product and Price
Rice ball (two varietiestwo varieties ) Drink (coffee, tea, soy- coffee, tea, soy-
- bean milk- bean milk )
$25NT $25NT
+ = combo
$50NT
Marketing tools 2/3
Place
Marketing tools 3/3
Promotion If you buy one drink or one rice ball, you must pay If you buy one drink or one rice ball, you must pay
25NT. If you buy one drink and one rice 25NT. If you buy one drink and one rice ball, you must pay 50NT. If you buy 10 combo, I will ball, you must pay 50NT. If you buy 10 combo, I will
give you 1 combo free.give you 1 combo free.
Cost 1/2
TFC
Roadside standRoadside stand $10,000NT$10,000NT
SignageSignage $2,000 NT$2,000 NT
Gas bottle lightingGas bottle lighting $2,000 NT$2,000 NT
LicenseLicense $2,000 NT$2,000 NT
UniformUniform $4,000 NT$4,000 NT
Cooking equipmentCooking equipment $5,000 NT$5,000 NT
TotalTotal $25,000 NT$25,000 NT
Table 1 : Fixed CostTable 1 : Fixed Cost
Cost 2/2
TVC
$2.5NT $2.5NT $2.5NT $2.5NT
$2.5NT $12.5NT
Breakeven-point (every month)Breakeven-point (every month)
Figure 1Figure 1 :: Breakeven-point (every month)Breakeven-point (every month)
Profit in yearCondition Condition
*Work of year = 312days{52(week)*6(day)}*Work of year = 312days{52(week)*6(day)} Good days =52days Bad days=260days If good days Good days =52days Bad days=260days If good days sell 100, bad days sell 50sell 100, bad days sell 50* Everyday sells 50% rice balls or drinks and 50% combo* Everyday sells 50% rice balls or drinks and 50% combo
Assume sales of years on Good days :Assume sales of years on Good days : (0.5*100*50 + 0.5*100*25)*52=195,000(NT)(0.5*100*50 + 0.5*100*25)*52=195,000(NT)
Assume sales of years on Bad days :Assume sales of years on Bad days : (0.5*50*50 + 0.5*50*25)*260=487,500(NT)(0.5*50*50 + 0.5*50*25)*260=487,500(NT)
Total sales of years : Total sales of years : 195,000+487,500=682,500(NT)195,000+487,500=682,500(NT)
TC=26,250(TFC)+97,500(TVC of good days)+243,750(TVC of bad dTC=26,250(TFC)+97,500(TVC of good days)+243,750(TVC of bad days)=367,500(NT)ays)=367,500(NT)
Profit : 682,500-367,500 = 315,000(NT)Profit : 682,500-367,500 = 315,000(NT)
Future developmentFuture developmentSalesSales Ratio of cost (estimation)Ratio of cost (estimation) ProfitProfit
First yearFirst year 682,500682,500 54%54% 315,000315,000
Second yearSecond year 750,750750,750 52%52% 360,360360,360
Third yearThird year 825,825825,825 50%50% 412,912412,912
Forth yearForth year 908,407908,407 48%48% 472,371472,371
Fifth yearFifth year 999,248999,248 46%46% 539,593539,593
The key aspect of the projectThe key aspect of the projectI used the high quality of ingredient to I used the high quality of ingredient to produce my rice ball. Every ingredients almost produce my rice ball. Every ingredients almost is famous brand in Taiwan.is famous brand in Taiwan. I make the most of sanitation. My production I make the most of sanitation. My production appliance is cleaned regular. When I make the appliance is cleaned regular. When I make the rice ball, I make it through glove.rice ball, I make it through glove. Therefore, Therefore, the rice ball will have a sanitation certificate.the rice ball will have a sanitation certificate.My brand image is warm to customer. I give My brand image is warm to customer. I give them hot food, good service, fast purchase them hot food, good service, fast purchase and contented enjoy.and contented enjoy.
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