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8/10/2019 Neev2014 Celio
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IntroductionMarketing
Activities
Sponsors of
NEEV
Associationsand
Sponsorships
Whats in it
for you?
neev@scmhrd.edu
2014
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What is NEEV?
One of Indiaslargest Business School Event
Organized by SCMHRD, Indias 12th Best Business
School
Spread over 3 days, consisting of nearly 35+
sub-events; customized for our partners
International Event
Celebrity performers
Top 40 B-Schools of India participate IIMs, XLRI,
MDI, TISS, NMIMS, ISB
Open to leading under graduate institutes as well
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The Theme : The Quest Equilibrar
Budget1.30 crore
10000+ visitors, 4000 participants
AUGUSTUS :
Flagship Event of NEEV
Prize Money: 4000USD
Across top B-schools
10 Business GamesMerchandising Kiosks for special partnersParticipants from over top 40 b-schools
NEEV 2013Highlights
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Celebrity Talk Show
Mr. Aditya Ghosh
(CEO Indigo)
Rohan Joshi (Stand-up
comedian)
Sunburn for the first
time in Pune
Raghu Dixit Project
NEEV 2013
Main Events
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Atlantis Dairies
Mr. JacobCPO, Apollo
Hospitals
Mr. Madhusudan
Khemka, MDRegen Powertech
Mr. Keshav
Gaur,CEO
Vertex India
Mr. RaviPisharody,
Tata Motors
20122011
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Atlantis Diaries
Mr. Harsha Bhogle,
Commentator and
Journalist
Mr. Aditya
Ghosh,
CEO - Indigo
Mr. H.K Gandhi,
HR Director - Indigo
Enterprises
Mr. Shripal
Gandhi,
CEO Swipe
Telecom
20132012
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Previous Celebrities
Jaytech at Sunburn Festival (2013)
Raghu Dixit Project (2013)
Akcent (2012) Agnee (2012)
Sivamani and Hard Kaur (2011)
Parikrama (2010)
Motherjane (2009)
KK (2008)
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Cultural Events Fashion Show
Dance competition
Singing competition
Mad Ads
Minute to Fame
Battle of the Bands
And much more
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On Ground publicity starts 3 days before Neev as a
run up to the event.
On Ground Publicity
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TV and Radio Commercials to be aired 10 days prior to the event byour TV partners and updates about NEEV through our radio partners
The event is covered by leading national dailies like The Times of
India
Media Publicity
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Linking Berger Paints site to the official Neev website which
had 35000+ hits last year
Constant tweets and updates to be put up about Berger Paints
on the Neev page
The promotional videos and emails featuring Berger Paints will
be shared with over 300 campuses across the country
Promotional advertisements in select PVR and INOX cinemas
Social Media
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KARVE ROAD
HINJEWADI IT PARK
Outdoor Promotion
CANTERS
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Title Sponsor
NEEV will be called Celio presents NEEV 2014" in all the communication
Maximum visibility and presence across each and every event of NEEV and through all media channels
and will be given a STALL in campus.
Title Sponsor will be given a 15 minute sloteveryday to make presentations or show advertisements of
any nature during the 3 days of NEEV
Presence on website, all NEEV collateral, posters, hoardings etc.
All promotional materialand NEEV collateral shall carry the name and logo
Senior Management as a guest speaker at Celebrity Talk Show
The NEEV T-Shirt which is worn by everyone on campus will carry the logo of Celio. The T-Shirt is also
worn after NEEV which considerably increases the brand presence
Promotional video during NEEV for all the students from various campuses across the country.
Launch of any new or existing product to capture target market.
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Associate Sponsor
Celio would be called as the Associate Sponsor in all Communications.
Display bannersat prominent locations during the event.
The Associate Sponsor will be given a 5 minute slot everyday to make presentations or show
advertisements
The Associate Sponsorwill get a stallin the event grounds to display its products
The Associate Sponsor will be allowed to distribute publicity material
The Associate Sponsor will be included in promotional videos screened during NEEV 2012for all
the students from various campuses across the country.
Publicity through Media Channels such as TV/Print/Radio/Outdoor Media/Social Media
Posters, hoardings and other audio-visual promotional activities that form a part of the NEEV
publicity campaign will carry the name and logo of the Associate Sponsor.
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Fashion Show Sponsor
The fashion show will be called Celio present Show Stoppers and the entire theme, flow of
events will be at the discretion of Celio.
Logo on the NEEV Website, linked to Sponsors home page.
Posters, hoardings & other audio-visual promotional activities for AUGUSTUS will carry the name
and logo of the Sponsor
Publicity through Media Channels such as TV /Print /Radio / Outdoor Media / Social Media
Banners, posters & paraphernalia during all rounds of AUGUSTUS
All event literature would feature the name and logo of the Sponsor
Name & Logo on the AUGUSTUS T-shirt, worn by all participants and also given as souvenirs to all
eminent judges and guests of AUGUTUS
To share your Case Studies and get solutions from the Best Business Brains of the country.
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Whats in it for you?
Expected footfall of more than 12,000 people over 3 days.
Company/ Product/ Service Branding
Visibility across the High Footfall areas of Pune.
Visibility through Bus Shelters, Canters, Kiosks, Hoardings and Announcements.
Continuous Airplay of companys Advertisement during and in between competitions.
Option of distributinghampers to all participants.
Company logo on website, T-shirts, event literature and flexes
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IntroductionMarketing
Activities
Sponsors of
NEEV
Associationsand
Sponsorships
Whats in it
for you?
!
neev@scmhrd.edu
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