Nudging pentia slides

Digital nudging

• Nudging teknikker

• Visuel motivation

• The Devil is in the detail

Digital nudging

EN TUR IBIOGRAFENeller

Den dag mit kognitive system agerede automatisk

Fokus

NUDGING TEKNIKKER

Usability design Persuasive design

Defensive design

UBEVIDST RØDGANG

SOCIAL NUDGING

Tryghed skaber og

Prioritering skaber overblik

Overblik giver fokus og skaber tryghed

konvertering fastholdelse

DESIGN-MÅLSÆTNING

VISUEL MOTIVATION

hierarki 0 1

0 2 prioritering

0 3 gennemskuelighed

THE DEVIL IS IN THE DETAIL

Kan vi lære noget af min slikoplevelse i biografen,når vi designer APPS og WEBSITES?

Identificer din digitale flue

Prioriter dit indhold og gør det gennemskueligt

Motiver brugerne med personlighed, humor og leg3

Presented by Kristian von Magius

Digital Nudging –The Sitecore way

Brian Solis:

“You’re Not Steve Jobs --You Need to Learn From Customer Behavior”

Why Does Your Digital Platform Exist?A website without any Goals?!?

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Initiate to OptimiseLow Hanging Fruit

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Use of SXP

Engagement Value ScaleWeb PersonalisationEmail PersonalisationEngagement Automation

50 Points

100 Points

1Point

5Points

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Targeted Email

Focus on Inactive UsersEmail PersonalisationAutomated FlowsPersonalised Content

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Outcomes

300% increase in Zclub rego47% increase in trafficAverage time on site: +4minsPrimary source of conversionsBounce rates below 20%

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Sitecore Personalisation

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Why Personalization?

Visitors are not on your site by accident!

They are there by intent!

Often intent is exploited when they arrive on your website

Your MISSION is to make the site relevant for each visitor, because relevancy leads to engagement!

The Visitor’s Digital Fingerprint

Sitecore XP uses these attributes (and more) to personalize!

Keywords

Country

Region

City

Device

OS

URL Referrer

Campaign

IP Address

IP Owner

Classification

Language

Day

Time

Goals

Exp Editor-personalize Rule Set Editor

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Mobil

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Use of SXP

Campaign PersonalisationCustomer ProfilingSocial PersonalisationCampaign ManagementA/B TestingEngagement Automation

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7,000 customers every day telling Nissan what their dream car is!

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OutcomesTest Drives up 150%Contact Us up 150%Bounce Rates on Ads -30%Goal Abandonment Halved250K “Dream Cars” in 6 Months

For every 2 test drives they sell one car!

Predictive Personalisation

Which Product/service

Phase in Buying Cycle

Relevant ContentIntent

Patterns

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Simply Optimize Everything…. Simply

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Testing as part of the authoring process

Sitecore Experience Profile

An Experience You Optimize

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Initiate to OptimiseLow Hanging Fruit

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Sitecore

A single, connected platform

Shaping individual customer experiences

Across every touchpoint

In real time

Consistently