OSHEE 2015

Oshee sets up the trends in the category

0,75LNEW SIZE

COMPETITIVE PRICING

0,75LNEW SIZE

COMPETITIVE PRICINGIMPULSE

0,75LNEW SIZE

NON-STANDARD COMMUNIC ATION

0,75LNEW SIZE

MARKETING SUPPORT

EDUC ATION

0,75LNEW SIZE

MARKETING SUPPORT

0,75LNEW SIZE

MARKETING SUPPORT

EDUC ATION

0,75L 1L

ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body

vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate

the body but also to give the consumers more energy and stamina.

FUNCTIONAL BENEFITS

GREAT DESIGN DIFFERENTIATING

THE CAN

ALTERNATIVE PRODUCT FOR

ENERGY DRINKS

FUNCTIONAL BENEFITS

THE CAN

ENERGY DRINKS

OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage

OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy

OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style

OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink

100%VITAMINSREFRESHMENT

With natural caffeine with vitamin B

Zero Sugar

VITAMIN H2O555ml PET

minerals & vitaminsmagnesium slim pink

Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.

How was vitamin fruit created?

1. We chose unique fruits

2. We added more vitamins

BLACK GREEN RED

VITAMIN TEA CONCEPT

tea vitamins

OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.

EARL GREY WHITE TEA MINT & LEMON YERBA MATE

Functional benefits per product

100% of daily demand for vitamins

+ supplementation

+ caffeine+ CO2

+ re-hydration

RE-HYDRATIONVITAMINS(DNA)

ENERGY

REFRESHMENT

ENERGY

REFRESHMENT

ENERGY

REFRESHMENT

COMMUNICATION

TV ADS

EventS

EVENTS SPONSORED IN 2014150

LOCAL CELEBRITIES

CREW MOVIEPROJECT BIKE BROTHERS

Sales 2011-2015

20 mln22,1 mln

32,2 mln

53,8 mln

75,1 mln

40 mln

60 mln

80 mln

100 mln

2012 2013 2014 2015

OSHEE SPORTS

70%60%

30% 40%47%

OSHEE VITAMIN

New products 2015

RUNNERSFOR FLEX K O L A G E N

F O R M U L A

FOR FLEX K O L A G E NF O R M U L A

BIKERIDERS

NEW CATEGORIES 2015

CEREAL BARS CANDY

NEW CATEGORIES 2015

OSHEE Vitamin Young is a line of products for children (age 7-11)

KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the benefits

of functional products with great taste and demand for energy.

TV EVENTSEPRESS

NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG

OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients

Lower sugar content – by at

least 57%* (in comparison with Oshee

Vitamin Energy Caffeine)

Naturally sweetened

– fructose and stevia

No artificial

sweeteners

No artificial

aromas

No artificial

colors

No taurine, no

artificial caffeine

Tutti Frutti Flavour With Vitamins

No preservatives

NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR

Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR

CalciumVITAMIN DFiber

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE VITAMIN MUSLI BAR

Innovative products for consumers who search for a healthy snack.

Consumers are now looking for products with natural ingredients and added vitamins and minerals.

TV PRESS

NEW CATEGORIES 2015

F O R M U L A

ORANGE FLAVOUR ISOTONIC SPORTS DRINK

NEW CATEGORIES 2015 - OSHEE FOR RUNNERS

Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.

Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.

EVENTYTV PRESS

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE PURE

Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.

1kcalin 100 ml

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE VITAMIN CANDY

Because of high demand all over the world we

decided to create OSHEE vitamin candy.

It is a combination of great taste and vitamins.

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE VITAMIN COLA

A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE ALOE VERA

Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.

Segmentation of the market 2015

WATERVITAMIN SECTOR

OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET

OSHEE VITAMIN FRUIT330 ml CAN

OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g

OSHEE VITAMIN TEA330 ml CAN

OSHEE VITAMIN FORMULA 250 ml CAN

OSHEE VITAMIN ENEGY 250 ml CAN

OSHEE VITAMIN SHOT150 ml CAN

SPORTS SECTOR

ISOTONIC SPORTS DRINK 0,75L PET

OSHEE ZERO0,75L

OSHEE PURE0,75L

NEW NEW NEWNEW

NEWNEW

NEW NEW NEW

Start your success story with OSHEE products

0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75L0,75LNEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZENEW SIZE

COMPETITIVE PRICING

COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSE

COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE COMPETITIVE PRICINGPRICINGPRICINGPRICINGPRICINGIMPULSEIMPULSEIMPULSEIMPULSEIMPULSE

NONSTANDARD COMMUNICATION

NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION

MARKETING SUPPORT

EDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATIONEDUC ATION

NONSTANDARD NONSTANDARD COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION

MARKETING MARKETING MARKETING SUPPORTSUPPORTSUPPORTSUPPORTSUPPORT

0,75LNEW SIZE

NONSTANDARD COMMUNICATION

MARKETING SUPPORT

EDUC ATION

0,75L 1L

ISOTONIC SPORTS DRINKDuring physical activities your body loses, not only water but also important for the body

vitamins and minerals. Therefore we created OSHEE Isotonic Drinks not only to re-hydrate

the body but also to give the consumers more energy and stamina.

FUNCTIONAL BENEFITS

THE CAN

ENERGY DRINKS

FUNCTIONAL BENEFITS

THE CAN

ENERGY DRINKS

OSHEE VITAMIN FORMULAGives you the daily dose of minerals and vitaminsin form of a tasty beverage

OSHEE VITAMIN FORMULA Is a product for people that would like to be healthy

OSHEE VITAMIN FORMULA Is a product for men and women that lead an active life style

OSHEE VITAMIN FORMULA The innovative design shows the functional aspect of the drink

100%VITAMINSREFRESHMENT

With natural caffeine with vitamin B

Zero Sugar

VITAMIN H2O555ml PET

minerals & vitaminsmagnesium slim pink

Vitamin H20 is a unique mix of a flavored water with vitamins and micro and macro elements essential for the body. Vitamin H20 gives you 100% of the daily dosage. Two products Slim and Pink also contain L-carnitine.

How was vitamin fruit created?

1. We chose unique fruits

2. We added more vitamins

BLACK GREEN RED

VITAMIN TEA CONCEPT

tea vitamins

OSHEE Vitamin TEA is a perfect combination of tea extract with vitamins.

EARL GREY WHITE TEA MINT & LEMON YERBA MATE

Functional benefits per product

+ supplementation

+ caffeine+ CO2

+ re-hydration

ENERGY

REFRESHMENT

ENERGY

REFRESHMENT

ENERGY

REFRESHMENT

COMMUNICATION

TV ADS

EventS

EVENTS SPONSORED IN 2014150

LOCAL CELEBRITIES

CREW MOVIEPROJECT BIKE BROTHERS

Sales 2011-2015

20 mln22,1 mln

32,2 mln

53,8 mln

75,1 mln

40 mln

60 mln

80 mln

100 mln

2012 2013 2014 2015

OSHEE SPORTS

70%60%

30% 40%47%

OSHEE VITAMIN

New products 2015

F O R M U L A

FOR FLEX K O L A G E NF O R M U L A

BIKERIDERS

NEW CATEGORIES 2015

CEREAL BARS CANDYCANDY

NEW CATEGORIES 2015

OSHEE Vitamin Young is a line of products for children (age 7-11)

KIDS LIKE TO BE LIKE PARENTS.Because of that we created a new line of products, that are combining the bene�ts

of functional products with great taste and demand for energy.

TV EVENTSEPRESS

NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG

OSHEE Vitamin Young, unique vitamin drink composed based on natural ingredients

Lower sugar content – by at

least 57%* (in comparison with Oshee

Vitamin Energy Caffeine)

Naturally sweetened

– fructose and stevia

No artificial

sweeteners

No artificial

aromas

No artificial

colors

No taurine, no

artificial caffeine

Tutti Frutti Flavour With Vitamins

No preservatives

NEW CATEGORIES 2015 - OSHEE VITAMIN YOUNG MUSLI BAR

Musli bar with strawberry, banana, cranberry with calcium and vitamin D. Lower sugar content and 17% of Fiber.MUSLI BAR

CalciumVITAMIN DFiber

NEW CATEGORIES 2015

Innovative products for consumers who search for a healthy snack.

Consumers are now looking for products with natural ingredients and added vitamins and minerals.

TV PRESS

NEW CATEGORIES 2015

F O R M U L A

ORANGE FLAVOUR ISOTONIC SPORTS DRINK

NEW CATEGORIES 2015 - OSHEE FOR RUNNERS

Running is becoming the number one sport worldwide. Because of this trend runners look for products dedicated for them.

Therefore we infused our isotonic drink with Collagen that helps keep the joints in the right condition and also potassium and magnesium involved in balancing the electrolytes.

EVENTYTV PRESS

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE PURE

Because of increased customer demand for a healthy lifestyle they tend to look for products without additional unhealthy ingredients such as colorants, artificial taste etc.To satisfy their needs we created a product with only 1 calorie, no sugar with a great taste of lime.The product is also infused with L-carnitine, which is a fat burner.

1kcalin 100 ml

NEW CATEGORIES 2015

Because of high demand all over the world we

decided to create OSHEE vitamin candy.

It is a combination of great taste and vitamins.

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE VITAMIN COLA

A cola soft drink with vitamins and minerals. Moreover it does not contain any preservatives.

NEW CATEGORIES 2015

NEW CATEGORIES 2015 - OSHEE ALOE VERA

Aloe Vera drinks is one of the few beverage categories in the World, which is growing extremely fast.Aloe Vera follows the trend of a healthy lifestyle.

Segmentation of the market 2015

WATERVITAMIN SECTOR

OSHEE VITAMIN H2O555ml PETOSHEE VITAMIN TEA555ml PET

OSHEE VITAMIN FRUIT330 ml CAN

OSHEE VITAMIN BAR 40 g 35 g OSHEE VITAMIN CANDY 90 g 75 g

OSHEE VITAMIN TEA330 ml CAN

OSHEE VITAMIN FORMULA 250 ml CAN

OSHEE VITAMIN ENEGY 250 ml CAN

OSHEE VITAMIN SHOT150 ml CAN

SPORTS SECTOR

ISOTONIC SPORTS DRINK 0,75L PET

OSHEE ZERO0,75L

OSHEE PURE0,75L

NEW NEW NEWNEW

NEWNEW

NEW NEW NEW

Start your success story with OSHEE products

OSHEE 2015

Documents

9. číslo / 2015 listopad 2015 2015

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