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7/29/2019 Presentation by Syed Sajjad Muhiyuddin
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3G & PakistanSyed Sajjad Muhiyuddin
7/29/2019 Presentation by Syed Sajjad Muhiyuddin
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Agenda Introduction Part-1
3G Time Line 3G Spectrum Considerations 3G World Wide 3G Facts and Figures 3G Case Study 3G and Beyond
Part-2 Cellular Market in Pakistan Internet & Pakistan Applications WiMAX Vs 3G
Conclusion
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Introduction In this brief presentation we will go over the rationale oftaking Pakistan into exciting age of 3G (W-CDMA)
We will talk about the 3G spectrum
We will go over the 3G (W-CDMA) presence in the world,current cellular market of Pakistan and talk about the best
way to move forward.
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PART-13G-WCDMA
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3G TimeLine
1st
Generation
Analog
GSM + VAS
GSM + GPRS
GSM + EDGE
3rd Generation
4th GenerationLTE?
FUTURE
Paktel Launches AMPS 1990
Mobilink Operations Started in 1994
2004/5 launch of GPRS/EDGE
?
?
1983 First Commercial AMPS Network
in USA
First GSM network was launched in 1991
by Radiolinja in Finland
2000 First commercial GPRS network
launched.
2003 first EDGE deployment
Testing Started, Deployment 2009?
2nd Generation
Digital
PAKISTAN WORLD
2001/2 start of W-CDMA commercial
networks
http://en.wikipedia.org/wiki/Radiolinjahttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Radiolinja7/29/2019 Presentation by Syed Sajjad Muhiyuddin
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3G Spectrum ConsiderationsTechnique of two users talking to each other on two separate frequencies is called
Frequency Division Duplex, or FDD. W-CDMA is an FDD technique (i.e., it requires
paired spectrum)
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3G Spectrum Considerations Technically, an operator could run a 3G network on just 5MHz of paired spectrum(2x5MHz).This would however severely limit the range, scope and quality of services thatcould be provided and would have serious implications on the viability of any investmentin a 3G system. Hierarchical network design would not be possible as only one carrier would be available per
cell. Data rates of 384 Kpbs would be achievable (2 Mbps data would only be able to support one
user per cell in an indoor environment without soft handover). 10 MHz of paired spectrum (2 x 10 MHz) would be somewhat more workable but capability
to support high speed multimedia services would still be limited. In an ideal scenario, 20 MHz of paired spectrum would provide maximum flexibility and
efficiency in network design as multi-layer hierarchical network could be deployedproviding the ability to segregate high speed data from low speed data and voice servicesthus improving system efficiency.
UMTS forum has also recommended that the minimum spectrum requirement per
operator is 15 MHz of paired spectrum plus 5 MHz of unpaired spectrum (i.e. 2 x 15
MHz + 5 MHz)
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3G Spectrum
UK ExampleLicense Name Frequencies Winner
License A (reserved for a new
entrant to the industry)
2x15 MHz paired spectrum plus 5 MHz unpaired
spectrum
Hutchison
3G
License B 2x15 MHz paired spectrum Vodafone
License C2x10 MHz paired spectrum plus 5 MHz unpaired
spectrum BT
License D
2x10 MHz paired spectrum plus 5 MHz unpaired
spectrum One2One
License E
2x10 MHz paired spectrum plus 5 MHz unpaired
spectrum Orange
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3G World Wide
0
20
40
60
80
100
120
Europe APAC ME & Africa Americas
3G Operators (HSPA)
0
50
100
150
200
250
Millions
2005 2006 2007 2008
Years
3G Subscribers
Subscribers
Total 211 3G/W-CDMA Operators185 HSPA
23 3G3 MVNOs
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3G Facts & Figures 211 commercial WCDMA operators in 91 countries WCDMA technology in use by over 72% of 293 commercial 3G operators
Over 200 million WCDMA subscribers
80 million WCDMA subscriptions added in 2007 i.e. over 81% growth
220 HSDPA operator commitments in 92 countries; 185 operators launched
185 of 211 commercial WCDMA operators launched HSDPA (87.6% = 7 out of 8) 80 HSDPA operators commercially launched during 2007; annual growth of 80%
Over 62% of commercial HSDPA operators support 3.6 Mbps peak or higher
Over 20% of commercial HSDPA operators support 7.2 Mbps peak or higher
34 HSUPA operators commercially launched in 26 countries
Over 1.1 billion GSM & WCDMA-HSDPA subscribers in HSDPA-enabled networks
Over 800 WCDMA terminal devices launched in the market (October 2007)
403 HSDPA devices launched in the market by 80 suppliers (October 2007)
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3G Case Study----North America
2Q06 3Q061Q06 4Q06 1Q07
Data ARPU
Increase in data revenues more thanoffset the loss in voice ARPU
Accelerating data growth
- Sequential data ARPU increase of $.69- Data revenue up 67% year over year and now
makes up over 16% of total service revenue
More than 33M active data users
$5.22$5.77
$6.32
$7.19$7.88
51%
versus1Q06
T-MobileSprintAT&T
51% 29%57% 47%Yr/YR
Growth
$8.73$7.88
$7.50$7.63
Verizon
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3G & Beyond 3G Mature Technology
Deployed all over the world Field results available across the globe Customer base continuously increasing Available interoperability results
Femto Cell Addressing needs of fixed mobile convergence market, 3G HBS enables mobile operators to provide
coverage in customer's homes and offer mobile voice, video, and data services. It connects to end user'sDSL or cable modem and securely routes voice and data traffic to and from mobile operator's network viaexisting broadband link. It allows operators to offer converged services that work with any existing and
future 3G handset.
ABI Research predicts that Femto cell deployments will reach 19 million per annum by 2011.
4G 3GPP LTE (Long Term Evolution) is the name given to a project within the Third Generation Partnership Project
to improve the UMTS mobile phone standard to cope with future requirements. Goals include improving
efficiency, lowering costs, improving services, making use of new spectrum opportunities, and better integrationwith other open standards.
Peak download rates of 326.4 Mbit/s
Peak upload rates of 86.4 Mbit/s for every 20 MHz of spectrum.
At least 200 active users in every 5 MHz cell. (i.e., 200 active data clients)
http://en.wikipedia.org/wiki/3GPPhttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/UMTShttp://en.wikipedia.org/wiki/3GPP7/29/2019 Presentation by Syed Sajjad Muhiyuddin
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Part-2Pakistan Cellular Market
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Pakistan Cellular Market Operators
Mobilink (GSM, GPRS/EDGE)
Ufone (GSM, GPRS)
Telenor (GSM, GPRS/EDGE) Warid (GSM, GPRS)
CM Pak (GSM, GPRS)
Instaphone (D-AMPS)
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Subscribers
Subscribers 31,000,000 16,800,000 16,000,000 13,500,000 2,145,300 320,000
Mobilink Ufone Telenor Warid Paktel Insta
Source = www.pta.gov.pk
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Pakistan Cellular Market Subscribers Voice
Voice is still the dominating servicesused by over-whelming majority ofthe customers
Data Data services are still in their infancy
and require development of newapplications keeping in mind thelocal variables.
From 2005 to 2008 .8 million datasubscribers
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Data Voice
Voice and Data Subscribers
MobilinkUfone
Telenor
Warid
CM-Pak
Instaphone
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Pakistan Cellular Market Data Services Provided SMS
MMS
Mobile TV GPRS/EDGE Modem (PCMCIA Cards or Phone)
PORTAL ???
http://images.google.com.pk/imgres?imgurl=http://gizmodo.com/images/2006/06/sony-ericsson-gc86-edge-pc-card.jpg&imgrefurl=http://gizmodo.com/gadgets/wireless/sony-ericsson-gc86-edge-card-178991.php&h=204&w=200&sz=7&hl=en&start=1&tbnid=XNMfT3DGeypJcM:&tbnh=105&tbnw=103&prev=/images%3Fq%3Dedge%2Bcard%26gbv%3D2%26hl%3Den7/29/2019 Presentation by Syed Sajjad Muhiyuddin
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Internet Users
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
Subscribers
Years
DSL Subscribers
2005
2006
2007
2008
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Users Subscribers
2000
2001
2002
2003
2004
2005
2006
2007
2008
Users are those accessing the Internet from school, university, cybercafes, and work accounts as well as individual household orbusiness accounts.
Subscribers are the number of individual paid internet accessaccounts, eg a work account is just one subscription but can havemany users within that one subscription.
DSL/Broadband subscription has seentremendous growth in 2006 and 2007.
Availability of services related to cost was keyfactor in growth of DSL subscription.
BuddeComm based on ITU data
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Applications 3G Killer Application Most people have their own view what the 3G Killer Application(s) will be.
Some say that there will not be a single application, but a palette ofservices. Most likely there will not be only a single application that
becomes very popular and at the same time makes a lot of money to theoperator. Email, voice(!), messaging, music/video streaming are popularbets for money making applications. If you look any reports about 3Gservices, m-commerce and location based services are predicted tobecome very popular.
Old phrase is "The easiest way to predict the future is to invent it"will apply here. Operators and application providers have anopportunity to create their own killer applications.
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Applications Fun: WWW, video, post card, snapshots, text, picture and multimediamessaging, datacast, personalization applications (ring tone, screensaver, desk top), jukebox, virtual companion / pet.
Work: Rich call with image and data stream, IP telephony, B2B
ordering and logistics, information exchange, personal informationmanager, dairy, scheduler, note pad, 2-way video conferencing,directory services, travel assistance, work group, telepresence, FTP,instant voicemail, color fax.
Media: Push newspaper and magazines, advertising, classified.
Shopping: E-commerce, e-cash, e-wallet, credit card, telebanking,automatic transaction, auction, micro-billing shopping.
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Applications Entertainment: News, stock market, sports, games,lottery, music, video, concerts.
Education: Online libraries, search engines, remote attendance,field research, e-learning.
Peace of Mind: Remote surveillance, location tracking,emergency use.
Health: Telemedicine, remote diagnose and health monitoring.
Travel: location sensitive information and guidance, e-tour,location awareness, time tables, e-ticketing.
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3G vs WiMAX3G(W-CDMA) Proven technology with millions of
subscribers.
Proven & Working interoperability
Field results available
Most tier 1 vendors are hardwaresuppliers
Major operators worldwide haveadopted this as technology ofchoice.
WiMAX
Upcoming Technology with limiteddeployment
Interoperability Issues
Certification Issues
Lab vs Field results Most hardware suppliers are tier 2
Pakistan as tested
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Conclusion Spectrum Consideration Need to make a careful decision
What is the right time for technology
Intelligent Users will be attracted by IntelligentApplications
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