Product Feeds

Product Feeds

What is a Product?

In marketing terms, a product is an item, service or idea that is for sale

Examples are:A flight with set dates and priceAn MP3 PlayerA pair of shoesA mobile phone game

What is a Product?

A hotel booking for twin room for 7 days on the 1st of December for 2 people

What is a Product?

Black iPod Nano 8 GB

What is a Product?

Blinko Ringtone for Leki – Latin Lover Radio Edit

What is a product feed?

A product feed is a method for accessing information about various products available on an advertiser’s website

Publishers can use several feeds from different advertisers on their website to offer to their visitors

Visitors can go from a publisher’s site directly to a product page inside the advertiser’s site

What is a product feed

Examples of Advertisers that have Product feeds:

Travel : Octopus travel Fashion: 7trendsEcommerce: Amazon.comMobile: BlinkoGames: King.comAnd more..

Example Product FeedZAP.co.il

Product comparison site:

Lists consumer products from hundreds of shops

Example Product FeedGoogle Products

Product comparison site:

Lists consumer products from hundreds of retailers

How do product feeds work?Publisher SiteAdvertiser Site

Flat Screen

TV

Advertiser Site

Microwave

Advertiser Site

DVD Player

Flat Screen TV

DVD Player

Microwave

Flat Screen TV

DVD Player

Microwave

Flat Screen TV

DVD Player

Microwave

Adsmarket & Product FeedsAdsmarket has the capabilities of handling Product Feeds on both the Advertiser and Publisher ends.

Advertisers upload their product feeds to Adsmarket, allowing many Publishers to sell their products across hundreds of sites, and maximize results.

Publishers can easily search and download product information from which they can generate advertisements to display on their site or other traffic source.

How does it all work together?Advertiser Site

Flat Screen

TV

Advertiser Site

Microwave

Advertiser Site

DVD Player

Publisher Site

Flat Screen TV

DVD Player

Microwave

Flat Screen TV

DVD Player

Microwave

Flat Screen TV

DVD Player

Microwave

Advertisers

Sales and account managers will inform Support that there is an advertiser with a new product feed (to implement in a new or existing program)

Support will work directly with the advertiser to integrate the product feed

Implementing an Advertiser Feed in Adsmarket

Support will ask for the following information from the advertiser:

country the feed is intended forcategory the feed is intended forhow to access the advertisers feed (the URL)how the feed is formatted (is it CSV, XML?)how often the feed is updatedwhat are the different fields available in the feedvarious technical information (to be defined per Feed)

Information needed to integrate an advertiser feed

There are 4 mandatory fields needed from the advertiser:Product ID (unique id of the product)Product NameProduct URLPrice

There are 41 more fields available in Adsmarket for the advertiser to supply more details (examples: image, description, shipping information, weight, artist name…)

Information needed to integrate an advertiser feed

The following options are available when loading a new Product Feed (similar to a new campaign):

Add the publisher ID to the landing URLAdd fixed values to the landing URL (provided by the advertiser)Change the click ID parameter name (used for Server-to-Server)Override program rate (or set a rate if no rate exists)

Information needed to integrate an advertiser feed

UpdatesOne of the most useful features of product feeds is automatic updates (Daily, Weekly)

When the advertiser updates the Product Feed (adds a new product, updates details for existing product, removes a product) Adsmarket will update the Product Feed on the next scheduled update.

Publishers will receive the update immediately (if hosted by Adsmarket) or when next they update from Adsmarket

UpdatesTo see when a feed was updated: Go to >> Advertisers >> Products >> Manage Advertiser Feeds

Search for the Feed either by Advertiser, Program, Feed, Country or Status and click the Search button to see the results.

To see when the feed was last updated, float your mouse over the green indicator at the end the line (Shown by Date – not by Time)

Feed Last Updated 01-Dec-2009

Publishers

Finding a Program with a Product Feed

Select Product Data Feeds : Available and the click the Find Button

Go to: >> Find Programs

Finding a Program with a Product Feed

In the results you will see programs that are marked as “product feed enabled” (marked by Support during setup).Programs with existing products feeds will have the View Products link

Finding a Program with a Product FeedPublishers will also see if there are product feeds available in a program when they look at the Program Details pop-up

How to get a Product Feed

Similar to creatives in regular campaigns, publishers have the following 2 options:1. Take the product feed from Adsmarket and host the feed

themselves (similar to clickTAGs)2. Have Adsmarket host the product feed (Similar to Creative Code)

There are 3 Steps for the publishers to take a feed from Adsmarket

Building a feed format - Define the layout of how to receive the feed. For example – XML or TXT, column separators etc..(these will be provided by the publisher)Selecting the products to be included the feedTaking the product feed URL from the system and implementing it on the publishers’ site/media

Option 1 – Publisher will Host Product Feed

These values are to be defined by the publisher – the publisher should be familiar with product feeds and his system and understand the information on this screen

Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button

Option 1 – Publisher will Host Product Feed

Select a file type (XML or Text Delimited)

IF you choose a text file, you can customize the file column separator, line separator, etc.

Select which fields to include,their placement (order) and customized column header

Click Save to save your format.

Go to: >> Tool-Box >> My Products >> My Feed Formats and click the 'add a new format' button

Provide a name for your newly created product feed format

Option 1 – Publisher will Host Product Feed

Select Products

Customize your query:• Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description.• Note: more than one feed can be included in your search.

Click the Find Products button to display results

Go to: >> Find Programs

Option 1 – Publisher will Host Product Feed

•Review the results.•Check the product select box to exclude that product from your list

Click title for product details

Click the Add to my Feeds button to save the results to the format selected

Option 1 – Publisher will Host Product Feed

Provide a unique name for your newly created product feed

Select a feed format – Your feed format includes a detailed template of your customized file structure

Select a traffic source and enter a Dynamic Parameter if desired

Click the Add button to save the feed

Option 1 – Publisher will Host Product Feed

Here is the URL for the Product Feed

Option 1 – Publisher will Host Product Feed

Using the XML feed URL in a browser (RAW unformatted data)

Data feed used in Excel (information from the feed is organized by the application)

Find your feed in the list (the newest feeds are on the last page)

To get link again - Go to: Tool-Box >> My Products >> My Feeds

Click the Code button to show click-tag URLs

Here is the URL for the product feed

Click the Delete button if you want to remove the feed

Option 1 – Publisher will Host Product Feed

Option 2 – Adsmarket Hosts the Product Feed

Adsmarket has the following size templates available for publishers to use:

160x600180x150728x90XML ShortXML Full

Publisher can create his own custom style using CSS (CSS is a coding language used to format data on the web)

Option 2 – Adsmarket Hosts the Product Feed

There are two steps to retrieving the Product Code:Build a list of products you want in the feedGenerate the HTML code

The generated HTML code can then be implemented on the publishers site/media

Select Products

Customize your query:• Search for products by product ID (if known), product name, specific feeds, category, country and keywords within the product title & description.• Note: more than one feed can be included in your search.

Click the Find Products button to display results

Go to: >> Find Programs

Option 2 – Adsmarket Hosts the Product Feed

Click the Get Product Code button to generate the code

Option 2 – Adsmarket Hosts the Product Feed•Review the results.•Check the product select box to exclude that product from your list

Click title for product details

Select your Traffic Source

Choose a Code Method, either Java Script or iFrame

Enter a Dynamic Parameter if desired

Choose a style, either a built in style (160x600, 180x150, 728x90, XML Short or XML Full) or Add a new custom style.If you have added a custom style before it will be saved in the Custom Style list

Click the Get Code button

Option 2 – Adsmarket Hosts the Product Feed

Option 2 – Adsmarket Hosts the Product Feed

Here is how the HTML code will look on a real web page

Reporting

ReportingOn both the Commissions Report and the Earnings Report there are options to filter the results by ‘Product Related Activity’

Thank you