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Effective PublicInformation CampaignsBy Rachel Hill 15/4/2016
Two pressing health issues…
The objectives of both campaigns
To address public insecurities and change young people’s attitudes.
To encourage open discussion among the general public.
To tackle stigmatizing attitudes.
Campaign strategies and messages
Three different types targeted at:
Young people
The general public
Stigmas
Campaign tactics: #Littlethings
Colourful social media presence
Personal animated videos
Coverage in nationwide newspapers
Campaign tactics: Be Real
Inspiring quotes on social media
Video with statistics from APPG report
Nationwide print and online media coverage
Assessment of campaigns
• 33,198 likes
• 5,187 followers
• Nationwide newspaper coverage
• 822 likes
• 5,060 followers
• Nationwide newspaper coverage
THANK YOU!I am happy to answer any questions you may have
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