Reimagining the Content Audit€¦ · daily acti.aties. "I am 59-years-old and retired. I...

Preview:

Citation preview

Lorem IpsumDolor sit amet, consectetur

adipisicing elit, sed do eiusmod

tempor incididunt ut…

NO ONE HAS TIME TO RESEARCH,

WRITE,EDIT,

OPTIMIZE,APPROVE,

DESIGN,& MAINTAIN

THE WRONG CONTENT.

The Content Lifecycle

The Content Lifecycle

Current tools encourage us to take a shortcut

The Content Lifecycle

The Content Lifecycle

ContentStrategy

Today, creating a strategy looks like this…

A tool for the way we work: Continual, iterative improvements

Cross-functional collaboration

Qualitative + quantitative perspectives