Ryan George rgeorge@simpleviewinc.com | (520) 575-1151 ext 101 Chief Executive Officer 8 years...

Ryan Georgergeorge@simpleviewinc.com | (520) 575-1151 ext 101

Chief Executive Officer 8 years working with DMOs, 125+ clients Responsible for ongoing big-picture direction Speaker at DMAI, WACVB, PRSA, E-Tourism

Summit, etc. and now ATME!

Who is simpleview?Technology, the web & interactive marketing Big-picture strategies

Dynamic Websites Destination Management Systems (CRM) Interactive Marketing Services

Ranked the #2 fastest growing private travel company by Inc. Magazine in 2008

Industry influencers APEX Technology Committee DMAI Allied Member Advisory Council Seat on the California Travel Industry Association Board US Travel Association Business Partner National Tour Association Member/Technology Provider

Why doesn’t design get more attention/ respect?

What we need is the ability to generate fresh, unique and appropriate ideas that can

be used as solutions to communication problems.

What we need is the ability to generate fresh, unique and appropriate ideas that can

be used as solutions to communication problems.

SuitsSuits

“Its not creative unless it

sells” ArtistsArtists

“Only artistic value and originality

count”

Why doesn’t design get more attention/ respect?

Traditional agencies (who have been the champions of design)are playing catch-up…

The Internet has brought about unprecedented tools in measuring ROI

The “Artists” are struggling to think more like the “Suits”

Highlight on the technology creative continuum

CREATIVE STRATEGY:CREATIVE STRATEGY: Determining what the message will be

and what it will communicate

CREATIVE EXCECUTION (“Art”):CREATIVE EXCECUTION (“Art”): Determining how the message will be communicated and what it will look like

Creativity