Selective Works & Portfolio 2015

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Selective Works & Portfolio 2015 by Tommy Wiratama Branding / Brand Consultant / Art Direction / Graphic Design tommywiratama.com tommywiraa@gmail.com

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Selective Works & Portfolio2015

A. Works

B. About

A

B

GSM Adrian DevaraRedesigning RSCMRialto Ristorante e MercatoWorth The WaitEnergy Crisis NowRebranding FIFAPancake ParlourHeim

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About & ContactPhotographyIllustrationOthers

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WorksWerkVerkVærkerTravauxObrasワークス

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This whole book is dedicated to Adrian Devara, the client, also a friend in class Art and Design 2015. The goal of this project is to make a well-structured identity of him. To understand the function and value his identity, it is important to recognize that every person has a specific identity and also very important to keep a brand as consistent as it is.

Project Type: Campus ProjectMedia: PrintedArea: BrandingOutput: Branding, identity and brand manual bookYear: 2013

Graphic Standard Manual for Adrian Devara

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The logo was inspired by one of the impossible geometry object called Penrose Triangle and it’s meaning “the impossibility in its purest form”. The object The tribar appears to be a solid object, made of three straight beams of square cross-section which meet pairwise at right angles at the vertices of the triangle they form.

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Book Specification :

• Dimension : 18 cm x 25.5 cm• 40 pages• Linen paper on the front and back cover• Finished with hand-sew binding

Note: All photographs are taken by Tommy Wiratama, some photographs for the contents of brand book are Adrian Devara’s.

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Rumah Sakit Dr. Cipto Mangunkusumo (RSCM) is a government owned hospital located in Center Jakarta, Indonesia. Other than being a government hospital, RSCM also functions as a medic education center, one of them being The Doctorate of Universitas Indonesia. The name of this hospital is taken from Dr. Tjipto

Project Type: Campus ProjectMedia: PrintedArea: BrandingOutput: Branding, identity and brand manual bookYear: 2013

RedesigningRSCM Hospital

Mangoenkoesoemo, an Indonesian revolutionist in the collonial era.

The new branding makes a new brand image for RSCM. It aims to the professionality, quality and integrity without losing its philosophy. The new logo constructed by combining the International health symbol and Maltese cross.

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RSCM

Note: All photographs in this project are taken for academic purpose only.

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Rialto Ristorante e Mercato (Rialto Restaurant & Market) is a conceptual restaurant and market located in Venice, Italy. This branding study combines the idea of authentic street market style in some cities and restaurant together into one. The name Rialto itself comes from a bridge in Venice named Rialto bridge which next to the Grand Canal river.

Project Type: Campus ProjectMedia: PrintedArea: BrandingOutput: Visual identity and tool kitYear: 2013

Rialto Ristorante e Mercato

The idea of street market itself comes from the amazing view from the bridge and the atmosphere of a real ‘italian’ market district.

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Note: All photographs in this project are taken for academic purpose only.

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I TA L I A N O R I S T O R A N T E

&

M E R C AT OE s t . 2 0 1 2

C U C I N A A L A V E N E Z I A

Erlend Øye as the ‘open-ing’ of Rialto

Meet the chef : Gianfranco Chiarini

“The real atmosphere of Italy”, Rialto

5 4 2

1098 st. POLO, Venezia30125, Italia041 222 8090

Si e cercato il restoora sono buonissimi

NewsletterJanuary 2013Volume 1 - Issue 1

www.rialtoitaly.com

Worth The Wait is a non-downloaded app to help youchange your perception towards waiting. People think that waiting is no use and just a waste of time. However, the research says that every person waste their time anyway while working, no matter how productive someone is. The campaign #WorthTheWait encourage

Project Type: Campus project & collaboration (Submitted at Student Roses Award UK, rosesstudentawards.co.uk)Media: DigitalArea: Problem solvingOutput: Campaign, ideas and changing a perspectiveYear: 2015

Worth The Wait, a state of mind campaign

people to understand and realise how to spend your time effectively, even creatively while waiting.

This app provides unique and interesting features that someone can use through their device. The features are the ‘distraction’ to make us forget about waiting while waiting in a creative way.

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© 2014

A l l R igh t s R eser ve d .

Dad Mom

Becky John

In 5 years, average people spend at least 12 hours of their time waiting.

9 in 10 people never use waiting time to build a strong relationship in their family.

Would you like to use this waiting time to call your family?

It is worth the wait.

ex i t

���e�a�ca��

�e���a�me��a�e

Do you think electronics will dominate over electricity? As electricity has always played a big role. People keep using electricity without even contemplating the consequences we ought to face. Whether or not we run out of technology depends on two things, how much we use and how much we produce.

Project Type: Campus Project (Submitted at D&AD 2015, dandad.org)Media: Printed, digital, DIYArea: Problem solvingOutput: Campaign, ideas and changing a perspectiveYear: 2015

WWF, a project for the young generation

This campaign encourages people to save our planet through minimising the usage of electricity start with electronic devices. The cardboards are the representation of what the future might look like if we do not act now. There’s not much use in having electronic devices if we have to destroy our planet.

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FIFA (Fédération Internationale de Football Association) is the international governing body of association football. Since 1904 (nineteen o four), the organisation has developed the game as the number one game on earth and the only sport that has been claimed as ‘beautiful game’.

Project Type: Campus Final ProjectMedia: Printed Area: RebrandingOutput: Visual identity, tool kit, brand manual and campaignYear: 2015

FIFA Federation, a rebranding project

Although many people believe with the true spirit and beauty of football, but the organisation, FIFA Federation has been perceived as a ‘dirty business’ rather than promotes the beauty of the game and the true spirit of the sport.

This has resulted a big loss of passion with the brand and disgrace the game.

So, the aim of this project is to reinventing the brand from the very beginning and promote to the people to bring back the love of football. Not just simply rebranding, but rebuilt it from the beginning. Therefore, FIFA must re-launched as a fresh and honest company.

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This project has been featured in D&AD 2015, London at Northumbria University booth and Northumbria University Degree Show week.

However, the project is growing and still on progress.

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The Pancake Parlour is an Australian family-owned pancake restaurant chain, serving sweet and savoury pancakes and crepes with locations in Victoria.

The first Pancake Parlour restaurant opened in Adelaide in 1965 as “The Pancake Kitchen” and has retained that name to this day with

Project Type: CommissionedMedia: Printed Area: RebrandingOutput: Stationery and menuYear: 2014

Pancake Parlour, a redesinging project

the original idea conceived by Roger Meadmore and Allen and Helen Trachsel.

This is a rebranding project for a opening restaurant of ‘Pancake Parlour’ in Jakarta. Taking the same concept with the original version, the clients expected a whole new look compare to the original version.

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Heim is a home and apparel collective established in June of 2013.

They are a group of young artists and business-minded creatives, aiming to cast aside the hype and trends business lie on this present day. Originally adapted from Icelandic atmosphere, Heim is evolving towards more

Project Type: Branding, collaboration, commissioned and photographyMedia: Printed and digitalArea: Business / E-commerceOutput: A brand and webstoreYear: 2013 - Now

Heim,a home and apparel collective

Northern European and Japanese approach as the brand explores the influences deeper. Committed to produce great quality daily-clothes, workwear, tools and all wonderful things that perfect the pleasant home, wherever people may be.

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B.

AboutÜberOmtrentCaSurAcerca約

About& Contact

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Tommy Wiratama is a graphic designer based

in Tangerang, Indonesia. Currently, he finishes

his Bachelor Degree at Binus International

University, Jakarta. He also took one year study

in Northumbria University, Newcastle, UK. He

specialises in both print and digital design with

particular interest in branding.

Address

WebsiteEmailPhone

BehancePinterestIssuu

Alam Sutera, Sutera Palmyra 5 / 29Tangerang, Banten, Indonesia15325

tommywiratama.comtommywiraa@gmail.com+62 813 801 83 760

behance.net/tommywiratamapinterest.com/tommywiratamaissuu.com/tommywiraa

Besides studying, he also has been freelancing

and working bunch of clients in Jakarta.

He is passionate about graphic, illustration

and photography. He loves many things like,

architectures, anything related to food,

interiors, travel and retail as well.

And I do things...

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I love taking pictures,

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Sometimes I draw,

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I also like,

Sleep wellDrink beer or scotchAny food with baconRice over breadDaenerys TargaryenTake long walksFall gracefullyChet Faker & BanksDream oftenCooking Aglio e OlioThings I couldn’t affordRunning in the cityChicken noodlesStalking someoneComplaining the graphic of FIFADejaayingLaughing until crying

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Warm chocolate chip cookiesTelling jokes whole dayTalking to girlsSkip Sunday ServiceOrder nothing at restaurantUnnecessary things from AppleA fresh pair of AdidasMeet Lionel MessiLoving someone fullyWarm showerFree unlimited Wifi internetChristmas decorationA concert ticket of Daft PunkSwearing multiple timesFree access to Spotify premiumLearn to flyTo think it’s Sunday

Warm chocolate chip cookiesTelling jokes whole dayTalking to girlsSkip Sunday ServiceOrder nothing at restaurantUnnecessary things from AppleA fresh pair of AdidasMeet Lionel MessiLoving someone fullyWarm showerFree unlimited Wifi internetChristmas decorationA concert ticket of Daft PunkSwearing multiple timesFree access to Spotify premiumLearn to flyTo think it’s Sunday

Instead, I’d love to work for your company.

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Thank you

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