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socialuri sawarmos proeqti. GRUNI da IEDCentre. gundebi. GRUNI - is warmomadgenlebi : anano ComaxiZe zura murakaSvili daviT sariSvili Tiko qawaSvili. IEDCentre warmomadgeneli : goCa nikolaiSvili. AgreePro : soflis meurneobis produqtebis el- komercia. GRUNI. - PowerPoint PPT Presentation
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socialuri sawarmos proeqti
GRUNI da IEDCentre
gundebiGRUNI - is warmomadgenlebi: anano ComaxiZe zura murakaSvili daviT sariSvili Tiko qawaSvili
IEDCentre warmomadgeneli: goCa nikolaiSvili
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AgreePro: soflis meurneobis produqtebis el-komercia
GRUNI
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anano ComaxiZe
zura murakaSvili
daviT sariSvili
Tiko qawaSvili
IEDCentre
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a.a.i.p. “inovaciebisa da mewarmeobis ganviTarebis centri”, igive NGO “IEDCentre” (Non-Governmental Organization Innovations and Entrepreneurship Development Centre).
49 dRis daarsebuli organizacia
menejmenti – dasavluri ganaTlebiT
“Best Practice” – organizaciis marTvis meTodologia
Global Entrepreneurship Week Inc. – is warmomadgenloba saqarTveloSi
saerTaSoriso/globaluri midgoma
organizaciis misia:• inovaciuri saqmianobis ganviTareba
da xelSewyoba;• mewarmeobis ganviTareba xelSewyoba;• regionaluri ganviTarebis xelSewyoba;• socialuri mewarmeobis ganviTareba da
xelSewyoba;• biznes inkubaciis ganviTareba da
xelSewyoba;• garemos dacva;• profesiuli ganviTarebis, dasaqmebisa
da ganaTlebis xelSewyoba da ganviTareba;
• biznes kvlevebis warmoeba;• SezRuduli SesaZleblobebis mqone
adamianebis sazogadoebaSi integraciis, reabilitaciisa da ganviTarebis maqsimaluri xelSewyoba;
• mzrunvelobas moklebuli bavSvebisa da socialurad daucveli mosaxleobis socialur – ekonomikuri mdgomareobis gaumjobeseba;
• genderuli balansis xelSewyoba;• sxva organizaciis SinaganawesiT
gansazRvruli saqmianoba, romelic ar aris akrZaluli kanoniT.
problemebi – unda gadavWraT!
1. soflis meurneobis seqtori:• gamouyenebeli resuri – gasayidi produqti• gamouyenebeli aeqsporto potenciali
2. socialurad daucveli• ltolvilebi• gansaxlebulebi• maT Soris umuSevari (siRaribis zRvars miRma)
3. informaciis deficiti – TbilisTan SedarebiT• informaciuli vakuumi• ganviTarebis dabali tempi• informaciuli teqnologiebis aTvisebis mcire masStabi
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socialuri koncefcia biznes koncefcia1. socialur daucvelTa (ltolvilTa da gansaxlebulTa, sxva
tipis socialur daicvelTa) datreiningeba da dasaqmeba1. eleqtronulad soflis meurneobis
produqtebis gasaRebis xelSewyobidan momsaxurebis sakomisios saxiT Semosavlis generireba (diversifikaciis pirobebSi, servisis srulyofa)
1. soflis meurneobis ganviTareba da gasaRebis bazrebis moZieba
socialuri daniSnuleba beneficiarebi
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beneficiarebi rogorc aRiniSna arian socialur daucvelebi (ltolvilebi da gansaxlebulebi aseve sxva tipis socialur daicvelebi) romelbic datreiningdebian da dasaqmdebian. aseve beneficiarebi arian GRUNI – s studenturi gundi romlebic dasaqmdebian 4-ve.
organizacia a.a.i.p. inovaciebisa da mewarmeobis ganviTarebis centri, proeqtis ganxorcielebebis pirobebSi S.p.s. AgreePro – s aiRebs marTvaSi raTa marTvis damatebiTma xarjebma organizacias sawyis etapzeve ar gauCinos problemebi.
studentur gunds rac Seexeba dasaqmdebian survilisamebr komerciul mimarTulebiT da imuSaveben servisis / produqtis komercializaciis strategiasa da gayidvebze.
biznes modeli
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• produqtebis registracia registratorebis mier1. produqtis gamyidvelebis mikiTxeba 2. pirobebze SeTanxmeba da produqtis registracia
• gamyidveli yidulobs produqts1. registrirdeba aplikaciaSi ixdis Tanxas unaRdo angariSsworebiT2. Tanxa iricxeba S.p.s. AgreePro-s angariSze.3. S.p.s. AgreePro – ukavSirdeba gamyidvels da uTanxmdeba produqtis distribuciaze.
• S.p.s. AgreePro - s distributors miaqvs produqti myidvelTan 1. Tanxa ericxeba produqtis mflobels.
servisebi “Membership” – sawevro servisi
gayidvis servisi
sareklamo servisi – prototipis doneze
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bazari
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korporatiuli bazari: mcire mewarmeebi da ind. mewarmeebi; mcire da saSualo zomis gadamyidvelebi msxvili adgilobrivi da saerTaSoriso organizaciebi
samomxmareblo bazari: individualebi.
unikaluri SeTavazeba - USP
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USP – SeiZine ekologiurad sufTa sasoflo sameurneo produqti (bio-produqti) imaze dabal fasad vidre adgilobrivad (gadamyidvelisgan) da miiRe produqti saxlSi saqarTvelos nebismieri wertilidan.
momxmareblebi AgreePro – sgan iyidian: yvela produqts romelic ki soflad arsebobs da iwarmoeba. pirvel etapze mxolod produqti iqneba saitze Semdeg soflad arsebul sxva nivTebzec gadavalT iseTive rogoric aris saxli, manqana da a.S.
pirvel etapze ki Semdegi produqtebi iqneba savaWrod veb gverdze: xili (vaSli, msxali, gargali, Werami, atami, qliavi, tyemali, aluCa, bali, alubali, yurZeni, kivi, vaSl-atama da a.S.), bostneuli da sxva sasoflo sameurneo produqtebi, imisTvis rom niSuri penetracia moxdes bazarze meti reagirebis misaRebad da Semdeg moxdeba gafarToeba.
unikaluria idea imitom rom naturaluri, ekologiurad sufTa, bio-produqtebi advilad ar iyideba pirdapir pirveli xelidan aseT pirobebSi kidev nebismiers SeeZleba iyidos soflis meurneobis produqti pirdapir 1-i xelidan gamyidvelisgan.
klienti imitom SeiZens rom Cven movipovebT produqts didi fasdaklebiT soflad mcxovrebisgan, rasac klienti imaze dabal fasSi miiRebs ra fasSic adgilobrivad axdens Sesyidvas da klienti kidev imitom SeiZens rom iqneba adgilze mitanis servisi.
marketinguli kompleqsi - strategia
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produqti – ekologiurad sufTa, xarisxiani
fasi – dabali, an igive, vidre sxva nebismieri• penetraciis safaso stategia.
reklama – onlain reklama, informaciuli broSurebi, kar-da-kar informireba (D2D.)
distribucia – miiRebT pirdapir saxlSi.
marketingi da gayidvebi
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1 2 3 4 5 6 7 8 9 10 11 120
10,000
20,000
30,000
40,000
50,000
60,000
saitidan gayidvebi
saitidan gayidvebi
Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri
saitidan gayidvebi 100 3,000 10,00010,00020,00020,00020,000 50,000 50,000 50,000 20,000 20,000 273,100
risk faqtorebi < = > usafrTxoeba
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dabali xarisxis produqti
Hmavne produqti
Hgayalbebuli produqti
Haraswori zomiT miwodebuli produqti
HSesyidvis pirobebSi produqtis ar qona
momwodeblebis gradacia;
Sesabamisad, “gamorCeuli” momwodeblebis waxaliseba;
Hveb gverdis produqtis risks momwodeblis doneze tovebs.
swori operaciuli menejmenti, SeTanxmebebze awyobili urTierToba.
biznesis warmatebis faqtorebi
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ekologiurad sufTa bio-produqtebi
produqti imaze dabal fasad vidre lokalurad (TbilisSi)
pirdapir soflidan Tqvens saxlSi
warmatebuli/profesionali menejment gundi
gamarTuli organizacia
“Cash Flow”– fuladi saxsrebis mimoqceba
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fuladi saxsrebis moZraobis uwyisi Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri
fuladi saxsrebis mimoqceva operaciuli aqtivobebidan:
-2,549 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 -1,698 30,662
wm. mogeba -2,280 -1,787 -597 -597 1,103 1,103 2,803 7,903 7,903 7,903 2,803 2,803 29,062
koreqcia: amortizacia 133 133 133 133 133 133 133 133 133 133 133 133 1,600
koreqcia: gadasaxadi -402 -315 -105 -105 195 195 495 1,395 1,395 1,395 495 495 5,129 fuladi saxsrebis mimoqceva sainvesticio aqtivobebidan: 3,330 0 0 0 0 0 0 0 0 0 0 0 3,330
Cadebuli kapitali 6,330 0 0 0 0 0 0 0 0 0 0 0 6,330
evraziis fondis granti 12,000 0 0 0 0 0 0 0 0 0 0 0 12,000
veb aplikacia -4,000 0 0 0 0 0 0 0 0 0 0 0 -4,000
manqana -8,000 0 0 0 0 0 0 0 0 0 0 0 -8,000
aipadi -3,000 0 0 0 0 0 0 0 0 0 0 0 -3,000 fuladi saxsrebis mimoqceva safinanso aqtivobebidan: 3,400 0 0 0 0 0 0 0 0 0 0 0 3,400
aRebuli sesxi / krediti 3,400 0 0 0 0 0 0 0 0 0 0 0 3,400
sul fulis moZraoba 4,181 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 -1,698 37,392
fuladi saxsris naSTi 4,181 2,212 1,643 1,073 2,504 3,935 7,366 16,797 26,228 35,658 39,089 37,392 37,392
mogeba-zarali
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mogeba - zaralis uwyisi Tve 1 Tve 2 Tve 3 Tve 4 Tve 5 Tve 6 Tve 7 Tve 8 Tve 9 Tve 10 Tve 11 Tve 12 wliuri
Semosavali: 20 600 2,000 2,000 4,000 4,000 6,000 12,000 12,000 12,000 6,000 6,000 66,620
wevrobidan 0 0 0 0 0 0 2,000 2,000 2,000 2,000 2,000 2,000 12,000
sakomisioebidan 20 600 2,000 2,000 4,000 4,000 4,000 10,000 10,000 10,000 4,000 4,000 54,620
TviTRirebuleba: 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 2,569 30,830
distrubuciis sawvavis xarji 0
registratorebis anazRaureba 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
i.t. TanamSromlebis xelfasi 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
domeinis xarji 3 3 3 3 3 3 3 3 3 3 3 3 30
hostingis xarji 17 17 17 17 17 17 17 17 17 17 17 17 200
serveris xarji 50 50 50 50 50 50 50 50 50 50 50 50 600
saerTo mogeba: -2,549 -1,969 -569 -569 1,431 1,431 3,431 9,431 9,431 9,431 3,431 3,431 35,790
xarjebi: 133 133 133 133 133 133 133 133 133 133 133 133 1,600
manqanis cveTa 133 133 133 133 133 133 133 133 133 133 133 133 1,600
wm. mogeba gadasaxadebamde -2,683 -2,103 -703 -703 1,298 1,298 3,298 9,298 9,298 9,298 3,298 3,298 34,190
gadasaxadebi -402 -315 -105 -105 195 195 495 1,395 1,395 1,395 495 495 5,129
wm. mogeba -2,280 -1,787 -597 -597 1,103 1,103 2,803 7,903 7,903 7,903 2,803 2,803 29,062 saitidan gayidvebi 100 3,000 10,000 10,000 20,000 20,000 20,000 50,000 50,000 50,000 20,000 20,000 273,100
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biujetis muxli
fondisgan moTxovniliTanxa(lari)
kreditis saxiT moTxovnili Tanxa
(lari)
sxva wyaroebis mier gaweuli
Tanadafinanseba (lari)
ZiriTadi saSualebebiaipadi X 4 3 000 GEL manqana X 2 8 000 GEL veb aplikacia <4 000 GEL
sabrunavi saSualebebi2 i.t. TanamSromlis 2 Tvis xelfasi 1 000GEL 4 registratoris 2 Tvis xelfasi 3 000 GEL 2 mZRolis 2 Tvis xelfasi < 2 000 GELserveris xarji 100 GELdomeinis xarji 30 GELhostingis xarji 200 GELfuladi saxsrebis sxva deficitis dafinanseba 400 GEL 55.22% 15.65% 29.13%
biujeti 12 000 GEL 3 400 GEL <6 330 GEL
sul biujeti 21 730 GEL
biujeti
proeqtis cxrili
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# samuSaoebi 1 Tve
2 Tve
3 Tve
4 Tve
5 Tve
6 Tve
7 Tve
8 Tve
9Tve
10 Tve
1 manqanebis da aipadebis SeZena
2 i.t. da TanamSromlis daqiraveba
3 mZRolis da registratorebis daqiraveba
4veb aplikaciis funcionluri moTxovnebis analizis dokumentis SemuSaveba
5 veb aplikaciis developeri - momwodeblis SerCeva
6 veb aplikaciis developmenti
7 veb aplikaciis testireba da Casworebebi
8 veb aplikaciis sapilote versiad gaSveba
9 proeqtis dasruleba
ratom – “AgreePro” mkafiod gansazRvruli biznes da socialuri ideis koncefcia;
globaluri + lokaluri midgoma – kompetenturi menejmenti;
aqtiuri – “SMART-ER” studenturi gundi;
biznesis mdgradoba – biznesis uwyvetoba;
unikaluri SeTavazeba/saSualeba;
saWiro + myari saerTaSoriso da lokaluri biznes kontaqtebi
dasaqmebuli pirvel etapze – 8=< + studenturi gundi;
proeqtis ganxorcielebis etapze gadasvlis vada – 8 Tve;
pirvelive wels wm. mogeba – 29,062 lari.21
kiTvxebi da pasuxebi
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