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IN PURSUIT
OF
KNOWLEDGE
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MFA PORTFOLIO STEPHANIE YU
IN PURSUIT
OF
KNOWLEDGE
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" I FIND THAT A
GREAT PART OF
INFORMATION I HAVE,
WAS ACQUIREDBY LOOKING UP
SOMETHING AND
FINDING SOMETHING
ELSE ON THE WAY."
ADAMS, FRANKLIN P.
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COPY RIGHT 2012 ALL RIGHTS RESERVED. NO PART OF THIS
PUBLICATION MAY BE REPRODUCED, STORED IN A RETRIEVEL
SYSTEM OR TRANSMITTED IN ANY FORM OR BY ANY MEANS
WITHOUT THE WRITTEN PERMISSION OF STEPHANIE YU.
Po rt fo li o
IN PURSUIT OF KNOWLEDGE
In st ru ct or
MARY SCOTT
CameraNIKON D90
Ph on e
510 452 7027
Typeface
WHITNEY HTF, MELBOURNE, SENTINEL
Pa pe r
FI NC H 1 00 L B . T EXT
De si gn er
STEPHANIE YU
Sc ho ol
ACADEMY OF ART UNIVERSITY
79 NEW MONTGOMERY ST.
SAN FRANCISCO
Bi nd in g
TAURUS BOOKBINDERY
Em ai l
STEPHANIEYU.DESIGN@GMAIL.COM
Ph ot og ra ph y
STEPHANIE YU
So ft wa re
ILLUSTRATOR, INDESIGN, PHOTOSHOP
P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E
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The middle character of my chinese name combines
two symbols that mean knowledge and sun. I be lieve
that design is the combination of these two forms
which spread posit ive power l ike sunl ight through
visual informat ion. To acquire an understand ing
from each design I create, I focus on the process .
While I am designing, I rediscover the history and
story behind each project . To form a unique voice,
I synthesize each thought, dot and bit and transform
them by integrating type, images and graphics. This
portfolio is the selec ted work of my pursuits and
each pursuit shows the f indings that I have acquired.
IN PURSUIT
OF
KNOWLEDGE
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E
TABLE OF
CONTENTS
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02
06
08
01
05
07
THE PURSUIT OF COMFORT
PAGE 833
THE PURSUIT OF HOPE
PAGE 3463
03THE PURSUIT OF SUNSHINE
PAGE 6477
THE PURSUIT OF INDEPENDENCE
PAGE 86
97
THE PURSUIT OF VITALITY
PAGE 9 8
105
THE PURSUIT OF THE COMMON GOOD
PAGE 106121
THE PURSUIT OF EXOTIC
PAGE 1 22 135
04THE PURSUIT OF PASSION
PAGE 7885
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HOME AWAY FROM HOMETit leP O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E
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01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9Pr oj ec t
Tit le
HOME AWAY FROM HOME
Class
NATURE OF IDENTITY
Typeface
ARCHER, MELBOURNE
Se me st er
2012 SPRING
In st ru ct or
HUNTER WIMMER
Category
BRA NDI NG
01
THE PURSUIT
OF COMFORT
0 8 0 9P AGE
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THE PURSUIT THE OUTCOME
Students were asked to select a dead,
dying or defunct brand and rebrand
the selected brand to develop its new
identity, visual standards and brand
extensions. Branding is about the
process of understanding what defines
the brand, the identity and the essence
of the business.
THE ACQUISITION
I decided to bring back the name
HOJObecause I th ink tha t i t is a
name that can create attention and
sounds f r iend l ier . I came up with
the idea of hom e away from home
to promote Howard Johnsons ideals
of comfort and convenience for all .
My idea is to create an atmosphere
of warmth and a sense of belonging .
Enter ing a Howard Johnson estab-
l ishment is l ike coming home, a p lace
where people feel welcome and
relaxed. Howard Johnson is not just
a place to eat and sleep, but a related
community of places, people and
services that provide an atmosphere
of caring, trust and warmth.
HOJO will be focusing on travel; the
time while you are traveling away from
home. Whether you are on business
tr ip or personal travel, Hojo is always
a place where you can count on a
smile and a quality experience. The
new identity is inspired by the idea of
home and a smiling face, and I want
it to evoke a sense of fr iendliness and
well being. The colorful design and
rounded typefaces are what give the
brand a sense of fun and warmth. The
language tone that carr ies through
this book is also fr iendly and similar
to a southern hospitality greeting.
REBRANDING HOWARD
JOHNSON AS HOME AWAY
FROM HOME
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The newly designed logo is inspired
by home and a smiling face, and I want
to create a new logo that evoke a se nse
of friendliness and well being. The
House of Smiles is a happy, loving and
warmhearted sign which everyone
wants to experience.
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THE PURSUIT
OF HOPE
Title
ALMOST THERE
Class
INTEGRATED
COMMUNICATION
Typeface
HELVETICA NEUE LTD.
Se me st er
2011 FALLIn st ru ct or
CHRISTOPHER MORLAN
Category
PRINT, WEB, IDENTITY 02
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PROMOTING A FILM
FESTIVAL FOR GUS
VAN SANT
THE PURSUIT THE OUTCOME
Students were asked to pick a f i lm
director and a ser ies of f i lms, then
to create a promotional piece based
on the selected f i lms that will consist
of a set of materials which must func-
t ion together as a whole . For th is
project, I picked Gus Van Sant as my
selected director.
THE ACQUISITION
Gus Van Sants f i lms are often focused
on young people s l i fe journeys. Most
o f h i s f i l m s d e a l w i t h t h e t r o u b l e d
r e s t l e s s y o u t h w h o f a c e d e s p a i r i n g
m o m e n t s i n t h e i r l i v e s . A n d o n l y
those young people who are able to
learn f rom bad exper iences wi l l be
a b l e t o t a k e c o n t r o l o f t h e i r l i v e s .
I c reated a fest iva l ca l led Almost
There. The message behind this fes-
tival is to inspire young people to f in d
t h e o p t i m i s t i c s i d e i n t h e h o p e l e s s
moments of their l ives . I hope to en-
courage some of the people who come
to th is fest iva l to f ind insp irat ion in
Gus Van Sants films. Perhaps they can
see how they have moved or will move
from despair towards hope during the
tough situations they faced or will face
in their own l ives . My v isual design
concept keywords are journey and
street. The chosen photography theme
are p laces that most bored young
people hang around . I use black and
white photos to evoke despair .
I designed a series of items including
a poster, festival catalog, advertisements,
DVD packaging, t ickets and passes,
website, schedule, and film soundtrack.
Also, the three products function as
fest iva l souveniors that are re levant
extensions based on my fest iva l
concept . These i tems are roadtr ip
surv ival k i ts , notebooks, and a Cure
For the Hopeless kits. The Cure For
the Hopeless k i ts are a col lect ion of
inspir ing quotes that will help young
people get through bad moments .
The roadtrip survival kit consisits of
i tems to get over the bad moments .
The notebooks are a medium to wr ite
down bad exper iences and learn f rom
them and hopefully remember how the
young people overcame their problem.
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ALMOST THERETit leP O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E UGG SHOES PACKAGETit le
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Title
UGG SHOES PACKAGE
Class
PACKAGE DESIGN 2
Typeface
GOTHAM, QUICKSAND
Se me st er
2011 FALL
In st ru ct or
PAUL KAGIWADA
Category
PACKAGING
03
THE PURSUIT
OF SUNSHINE
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E SPANISH MUSIC POSTERTit le
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Title
SPANISH MUSIC POSTER
Class
T Y P E EXP ERI MENT
Typeface
ADOBE CASLON PRO
Se me st er
2010 SPRING
In st ru ct or
STAN ZIENKA
Category
P RI NT
04
THE PURSUIT
OF PASSION
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CELEBRATING A SPANISH
MUSIC WITH A POSTER
P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E SPANISH MUSIC POSTERTit le
THE PURSUIT THE OUTCOME
We were asked to choose a song
and create an experimental typo-
graphical poster. Develop a rationale
for interpreting a piece of music
through typography, imagery and
layout without any photo editing.
THE ACQUISITION
I chose latin song Bailame sung by
Gypsy Kings. This is a spanish song
that reminds me of the time when I was
in Spain and the passionate spanish
people. When I listen to this song, I think
about going to see a f lamenco dance
performance. I wanted to express the
idea of this lively atmosphere as well asthe passion and confidence of flamenco
dancers. The design approach is to
bring in various materials and use
projector to create more dimensional
design solutions.
To experiment typography and images,
I found images and designed various
typographic compositions printed on
acetate sheets as the components to
explore through projector. I manually
twisted and turned mater ia ls and
photographed them in different angles
to create unique compositions. I thinkthe contrasting color combinations,
black and red, strongly evoke the sense
of the passion as well as the dance
that is f lamenco.
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THE PURSUIT
OF INDEPENDENCE
Title
BOOMERANG CHILDREN
Class
VISUAL COMMUNICATION
Typeface
HELVETICA NEUE LTD.
Se me st er
2010 SPRING
In st ru ct or
PHIL HAMLETT,JEREMY SCOUT
Category
P RI NT 05
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SHOWING THE HUMAN IMPACT
OF BOOMERANG CHILDREN
P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E BOOMERANG CHILDRENTit le
THE PURSUIT THE OUTCOME
Thoroughly research a topic for an entire
semester and produce a book. The goal
is to synthesize the observations and
research f indings and transform these
ideas into a strong message.
THE ACQUISITION
The number of adult children moving
back home is increasing and becoming
a common trend nowadays. This is
cal led the boomerang phenomenon.
Boomerang children are young adults
who graduated from college or graduate
school and returned to live with their
parents. I explored this social issue,and in th is project I d iscussed i ts
impact on both the family and society
by gather ing op in ions f rom d if ferent
people . I learned that , as a graphic
designer, it is important to synthesize
information and communicate visually
with the support ing message. The
informat ion can be found from many
kinds of medias such as books, online
research, interviews and questionnaires.
The result of this book is the conse-
quence of insights from people who
Ive talked to. I held a conversation
party and invited ten people to discuss
this boomerang phenomenon. To invite
people to join my party, I designed
invitations, questionnaires and litt le
pamphlets to promote this topic. Themain goal of this discussion was to
gather and d ist i l l the informat ion
regarding the impact on the family
and society of boomerang children.
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17BOOMERANG CHILDREN
The boo mer ang chi ldr en phe nom eno nrelates direct ly to the bad economyIt is
the s ingle biggest reason the majority of
young adult chi ldren move back home. It
is a l l about money, they are not able to
become f inancia l ly independent on their
own. This could be caused by several
factors such as expensive housing,
job les snes s, low er-p aid or dead end job s
and so on.
Returning home might or might not be
a good choice to save money. I f the
young adult chi ldren have left home for
I AM PRETTY CONFIDENT
THAT THE BAD ECONOMY
IS AMONG THE REASONS
THAT CHILDREN NEED TO
RETURN HOME AFTER THEY
GRADUATE FROM COLLEGE.
KIM BURKE
col leges and move back to stay at home,it would save money from parents pockets
because they dont have to spend extra
expenses on housing to support their
chi ldren l iving outs ide the family. By
l iving under the same roof, the family a lso
shares the household arrangements and
this becomes more economical. Moreover,
young adult chi ldren save more money on
their own i f they get a jo b but l ive at home
with their family.
34 BOOMERANG CHILDREN
25BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
ITS NOT ABOUT WHAT
YOU KNOW, ITS ABOUT
WHO YOU KNOW.
Building up networks through out their
academic years is important for students,
especially for graduate students. This
networking not only refers to finding part-time
jobs i n ord er to g ain so me exper ience, but
also working hard at school. After graduation,
the cruel thing is that students have to face
the reality. Nothing good ever comes out of
doing what is easy. That means students have
to work hard and to get o ut of their com-
fort zone. Moreover, getting an internship is
also helpful for getting in touch with people
outside the schools or who are already
working in the industry.
CJ. THOMS
36 BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
IS NOT ABOUT HOW
D YOU CAN HIT, ITS
UT HOW HARD YOU
GET HIT AND KEEP
OVING.
is comfortable to some degree
e. Some college students or
ave trouble moving out because
mfortable under their parents
ey have been staying at home
me of them are actually afraid of
d being on their own. It would be
adults to move back if they have
FRANK HERNANDEZ
legitimate reasons. Since they are no longer
considered mommy or daddys baby children,
they should find a way to live on their own,
independently. Life is not about how hard you
can hit, its about how hard you ca n get hit and
still keep on moving. No matter whether you
stay at home or not, you need to stay alive and
work for it.
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35
IF YOU WANT CHILDREN
TO KEEP THEIR FEET ON
THE GROUND, PUT SOME
RESPONSIBILITY ONTHEIR
SHOULDERS.
ABIGAIL VAN BUREN
40 4BOOMERANG CHILDREN
Some people move back, not because offinancial issues, but they need to take care
of their elderly fami ly members at home.
In most Asian countries, chi ldren normal ly
return home after graduat ing from col lege
and stay with their parents until they get
married. Moreover, young male adults are
willing to live with their parents even if they
get married. This is part of the reasons on
traditional values in Asian countries. The
THE MAJOR REASONS
FOR ME TO MOVE BACK
HOME WERE LACK OF
FINANCIAL ABILITY,
AS WELL AS A DESIRE
TO TAKE CARE OF MY
FAMILY.
LIN, HSINJU
multigeneration living pattern is popular,where the younger generat ion takes care of
the elder one. They think that living under th
same roof, i t is easier to take care of each
other as wel l as to improve family closeness.
In the Western countries, i t is not as commo
as in Asia. However, parents are still happy
to live with adult children if it is economicall
af fordable.
37
01 BOOMERANG CHILDREN
MY FAMILY IS TRYING
TO RAISE ME NOT TO BE
A BOOMERANG CHILD.
Some of the boomerang problem is due to
young adults not wanting to be adults. They
want to try more l i festyles and keep al l of
their options open. For example, they want
to travel and to take some life choice risks.
They would rathe r ha ve fr eedo m ov er h aving
a secure place in mainstream society. They
mostly view settled down adulthood as
boring and predictable.
MADELINE
Moreover, they also dont want to be
restrained by a single job. They dont plan
to work at one place for too long. They think
that working at one place their whole life is
not what they are looking for. They do want
to do work that means something. They want
something that expresses who they are. They
most ly care about their immediate careers
and instant grat i f icat ion
44 4BOOMERANG CHILDREN
01 BOOMERANG CHILDRE
Ones personal space is invaded when
young adult chi ldren move back home after
graduation. As they are already adults, they
want to have respect and privacy. This is
hard to balance after living for a couple of
years on their own outside the family, during
col lege l i fe. For adult chi ldren themselves,
they also need to respect the rules such as
curfues set up by the family. On the other
hand, the parents always play an impor-tant
I WOULD FEEL BAD
FOR MAKING MYSELF
A BURDEN ON MY
PARENTS.
NATHAN KIPP
role in taking care of the family children
members no matter how old they are. The
parents could have kept their schedule quit
free and flexible if their chil-dren were not
back at home. However, it increases the
responsibility on the parents if adult children
stay at home, not because that is their duty,
but they automatically do it for their children
01 BOOMERANG CHILDREN
NO MATTER HOW OLD
YOUR PARENTS GET,
MOST OF THEM DO NOT
STOP PARENTING YOU.
One thing that I respect the most about
my father is his dedication to the family. He
always said I am never going to stop moving
even though I have plenty of money. If he
wants to retire, he could have done it early.
However, he said, I am not finish yet. I still
have to make sure that I have enough money
for my chi ldren and my chi ldrens chi ldren.
MICHAEL FANG
01 BOOMERANG CHILDRE
I am Stephanie (ChihTing) Yu, an international student from
Taiwa n, and curr ently pursu ing a n MFA i n gra phic d esig n at
the Academy of Art University. I previously attended a design
program before beginning to learn formal design principles in
the USA. I have grown up in an Asian environment for more
than twenty years, and I think that studying here is a good
oportunity to sharpen my creative thinking as well as to look
at things at diffreent angles.
My passion for becoming a designer is not only to make things
that are visually appealing but also communicate with people
outside design world. I also want to involve in the society and
solve the problems through my eyes as a graphic designer.
WHO
AM I?
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04 BOOMERANG CHILDREN 05
01 BOOMERANG CHILDREN
HERE ARE THE STATISTIC S
OF COLLEGE GRADUATES
LIVING AT HOME. THE RATEIS INCREASING BETWEEN
200 62 009.
COLLEGE GRADUATES ARE
INCREASINGLY MOVING BACK
TO LIVE WITH THEIR PARENTSAFTE R GR ADUATIO N.
25
50
75
200 6 2007 2008 2009
100
Source: Poll results released by
CollegeGrad.com.
73%
77%
80%
67%
65%
65% OF COLLEGE GRADUATE
STUDENTS MOVE BACK HOME
AFTE R GRAD UATION.
13
01 BOOMERANG CHILDREN
The num ber of adult child ren mov ing ba ck hom e is i ncrea sing
and becoming a common occurence nowadays. This is called
The Boomerang Children Phenomenon. I want to explore
the reasons behind this trend, and discuss its impact on both
the family and society.
Parents expect that their children will become indepen-dent
and self-sufficient after graduating from college or graduate
school. However, the reality turns out to be an unexpected
situation. More and more recent gra-duates are asking their
parents for permission to move back home. Some believe
that the boomerang children phenomenon is d ue to harsh
economic times, while others place the blame on upbringing
and background. The number of children moving b ack home
is increasing and becoming a common trend. How does this
shift affect both family and society?
INTRO
30 31BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
SAVE MONEY
PERMISSIVE PARENTING
TAKE CARE OF THE
FAMILY
GRADUATING FROM
COLLEGE
PARENTS LOSE FREEDOM AND
DELAY THEIR RETIREMENTAfte r par ents spend tho usand s of doll ars rais ing thei r
children, they expect that their children will become fi-
nancially independent as well as have the ability to work
or to find a job. In that way, parents can finally take a
rest and enjoy their time after retirement. Living together
w ith ch i ld ren may of fe r family c loseness, but in some
cases the parents have to cut back on pleasures such
as dining out and vacations, or even continue or return
to work to support the family. The parents have to spend
extra expenses in supporting their children financially.
As a resul t, p arent s hav e to work long er i n or der t o ma ke
sure that they have enough money for their children, and
also for themselves, to spend after retirement.
SOME REASONS ABOUT RECENT
GRADS MOVE BACK HOME.
70% OF YOUND ADULTS RETU RN HOME
DUE TO THE BAD ECONOMY AND THE
DIFFICULTY OF FINDING A JOB.
70%
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22 23BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
$20,000
TUITION GROWTH OVER THE PAST
THIRTY YEARS IN PUBLIC AND
PRIVATE SCHOOL
1980 1990 2000 2010
Source: Poll results released by
CollegeGrad.com.
$ 30.000
$ 25.000
$ 5.000
$ 10.000
$ 15.000
$ 20.000
GRADUATE SENIORS OWE $20.000 IN STUDENT
LOAN DEBT ON AVERAGE
52 BOOMERANG CHILDREN
Cr
s
h
m
IS
S
46 47BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
JOBLESSNESS AND
OUTSOURCING
The b ad e cono my ha s cre ated a la rge g roup of bo om-
erang children who cannot f ind a job after college or who
are unable to sustain the lifestyle they were accu-stomed
to growing up in. According to the Bureau of Labor Sta-
tistics, the jobless rate for 25 to 34 year olds had risen to
9.4% in 2008 from 14% in March 2009.
Addi tion ally , mor e and more fact orie s and comp anie s
outsource jobs to countries which have cheaper labor.
The N atio nal A ssoci atio n of C olle ge a nd Em ploy ers s aid
that graduating class of 2009 received 22% fewer job of-
fers than the previous year. The U.S. Department of Labor
reports that the unemployment rate for bachelors degree
holders under age 27 is the worst since 1983. This phe-
nomenon affects the job market. Consequently, it is more
diff icult for recent graduated students to f ind jobs.
JOBLESS RATE FOR 25 TO 34
YEARS OLD YOUNG ADULT
FROM 2008 TO 2009
Source: Poll results released by
CollegeGrad.com.
20 08 2009
9.4% 14%
54 BOOMERANG CHILDREN
MOST STUDENTS P
THEY ARE TAUGHT
SCHOOL BUT LACK
TO LEARN. THEY DO
EXACTLY WHAT THE
BEFORE OR AFTER
Design typographical t-shirts wit
inspirational quotes to motivate s
to plan ahead before graduation.
professionally supported, one-to-
relationships with mentors.
ISSUE
SOLUTION
50 51BOOMERANG CHILDREN
01 BOOMERANG CHILDREN
BOOMERA G
CHILDREN
RECENT GRADS HAVE LESS
WORKING EXPERIENCE AND
NETWORKING
Create an organization that would help
boomerang children reach their potential
through professionally supported, one-to-
one relationships with mentors.
ISSUE
SOLUTION
58 BOOMERANG CHILDREN
BOOMERA GCHILDREN
THE MAJOR REASO
BOOMERANG CHILD
MOVE BACK HOME I
OF FINANCIAL FACT
Design a set of brochures to provi
tips on how to save money includi
easily understandable investment i
tion to help them step by step to u
money management.
ISSUE
SOLUTION
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E SOURCE RESTAURANT WEBSITE REDESIGNTit le
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Title
SOURCE RESTAURANT
WEBSITE REDESIGN
Class
WEB TOOLS: HTML
Typeface
CLARENDON, GOTHAM
Se me st er
2012 SPRING
In st ru ct or
ANDREA PIMENTEL
Category
WE B
THE PURSUIT
OF VITALITY
06
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E MAHATMA RICE MASS MARKETTit le
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Title
MAHATMA RICE
MASS MARKET
Class
PACKAGING DESIGN 2
Typeface
GOTHAM, ADOBE CASLON
Se me st er
2011 FALL
In st ru ct or
PAUL KAGIWADA
Category
PACKAGING
07
THE PURSUIT
OF THE
COMMON GOOD
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MAHATMA RICE MASS MARKETTit leI N P U R S U I T O F K N O W L E D G EP O R T F O L I O O F S T E P HA N I E Y U
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P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E MAHATMA RICE BOUTIQUE LINETit le
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Title
MAHATMA RICE
BOUTIQUE LINE
Class
PACKAGING DESIGN 2
Typeface
GOTHAM, ADOBE CASLON
Se me st er
2011 FALL
In st ru ct or
PAUL KAGIWADA
Category
PACKAGING
08
THE PURSUIT
OF THE EXOTIC
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CREATING A BOUTIQUE LINE
FOR MAHATMA RICE
P O RT F OL I O O F S T E PH A NI E Y U I N P U R SU I T O F K N OW L E DG E MAHATMA RICE BOUTIQUE LINETit le
THE PURSUIT THE OUTCOME
Students were tasked with the creating
packaging of a new boutique line with
extensions for a large food brand.
I created a boutique line for the American
rice brand Mahatma, which currently
has only mass-marketed products.
THE ACQUISITION
The Mahatma r ice boutique line
explored the idea of food culture
and flavor extensions based on
the cuisine of different countries.
I developed four l ines: Japanese
sushi mix, Spanish paella, Italian
risotto and Indian basmatic. The
keywords for the concept weregourmet, exotic and modern. The
b o u t i q u e p a c k a g e d e s i g n w a s
insp ired by the longitude and
latitude of each of the four countries.
I experimented with type choices
and hierarchy to f ind the aesthetic
that b est communicated the charac-
teristics of each line. The packaging
containers are glass jars that can be
reused to store any dry goods.
The labels at both the f ront and
back sides convey the information
mainly through typography. I created
four patterns with distinct color
combinations to represent each
country . The Mahatma logo is
redesigned to make it more refined
to the boutique market.
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