Tekuma Hospitality Brochure

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a r t + t e c h n o l o g y h o s p i t a l i t y

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TEKUMA CURATES AND STAGES YOUR PROPERTIES WITH ART.

We provide a cost effectiveway to improve the aesthetics and rental appeal of space, allowing you

to capture higher revenue through more bookings and better ratings

Tekuma curates and stages Airbnbs with art. We provide a cost effective way to improve the aesthetics and rental appeal of space, allowing Airbnb hosts

to capture higher revenue through more bookings and better ratings.

[solution]

more revenuemore art more bookings happy guests

$

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Tekuma curates and stages Airbnbs with art. We provide a cost effective way to improve the aesthetics and rental appeal of space, allowing Airbnb hosts

to capture higher revenue through more bookings and better ratings.

[solution]

more revenuemore art more bookings happy guests

$

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MOREART

MOREBOOKINGS

HAPPY GUESTS

MORE REVENUE

WHAT IS TEKUMA?

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THE SIMPLEST WAY TO STAND OUT ACTIVATE YOUR GALLERY WITH TEKUMA

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GENERIC E X P E R I E N C E

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“78% of millennials indicated they prefer to learn something new when they travel”

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WHY WORK WITH TEKUMA?

We personalize each space with art to provide a gallery amenity

We are a one stop shop to curate and distribute the gallery experience

We help your guests discover local culture and talent.

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Capture higher revenue with more occupancy and better reviews

With Tekuma, earn additional revenue (commission) with every artwork sold

Enhance and reflect your company’s brand and values by sharing your walls

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THE TEKUMA PROCESS

Tekuma creates physical art galleries to humanize generic spaces into authentic experiences.

We connect artists to space, and turn bare walls into independant galleries.

1. 2. 3. 4.

Receive space info.

Send art proposal.

Prepare custom cart.

Ship artworks to doorsteps.

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At the request of clients, we create art tags to enable sales and allow guests to discover more about the artist.

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MEET ONE OF OUR CLIENTSCOMPASS FURNISHED APARTMENTS

With growing competition in the hospitality industry, along with the booming Airbnb ecosystem. It was clear that Compass’s goal was to innovate and

provide an unmatched guest experience through an art gallery in each unit

For the last decade, Compass has been a leading provider of both short-term and long-term fully furnished apartments throughout the Northeastern

United States. With a strong focus on high quality apartments and “concierge-style” customer service, Compass quickly stood out from the

crowd. Today they have over 500 luxury apartments across 4 states

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13Pilot: 1085 Boylston Street Boston, USA

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THE COMPASS PROJECT CONCEPT

We crafted an art proposal suited to Compass’ needs.Our curators carefully looked at their property, their company brand and

their high-quality guest experience.

From our discussions came into being ARTlab, a rebranding of their property into a unique venue for art.

Furnished Apartments

30 Apartments One Property

180 Artworks30 Artists

$750-1000Budget per

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1 property

6 levels

30 apartments

ARTlab exhibitions galleries

b y c o m p a s s

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CUSTOMIZE 30 APARTMENTS

To lower costs, the status quo is to mass produce and go generic. At Tekuma we believe every space should be made unique. Our expertise and process

to provide high quality personalization at competitive prices.

For Compass we exhibited one artist per unit and made each apartment special within their portfolio of properties.

The artworks in the common areas also prompted guests to explore the whole property and experience a sense of community.

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30 ARTISTS I 30 GALLERIES

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DEFINE 6 COMMON AREAS

Welcome your guests with beautiful artworks in the lobby, have them read insightful narratives about their creators while wait for an elevator.

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Your guests should be excited about their stay before they even enter their temporary home. Common areas are the perfect opportunity.

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WHAT WAS IN EACH GALLERY?

Tekuma delivers more than just art, we believe in experience.

A gallery is a unique guest amenity that transforms their stay into a memorable experience. They will long to come back to your properties and discover more artists. We integrate technology to enable a social

engagement ike no other. We offer guests the opportunity to purchase the work through the gallery website designed for you.

Selected Artworks

Gallery Website Gallery Book Installation Guide

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A gallery book was designed for the Compass ARTlab project.

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Throughout the process, mock-ups of the main lobby were sent to the client.

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TESTIMONIALS

Eric Flemming, President at Compass‘‘We needed to attract more millenials and make our guests feel special. We believed in Tekuma’s mission to make art more accessible. Our goal is to innovate within our industry to compete’

Julie Jessop, General Manager‘‘The execution of the project was simple from start to end. I told Tekuma what Compass’s brand was all about and they handled the selection and curation of the content’

Compass Guest‘‘My husband and I stayed for one week in the ARTlab, every night we would visit a floor to see the art in the common areas. We can not wait to come back and stay in a new unit with new art.’

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MEET SOME OF OUR ARTISTS

Decue Wu, BostonAmong other visual arts, DQ works in fashion, graphic

design, and illustration. Her work has been featured in several blogs and publications including Airbnb, Vogue,

Draw A Dot, and Fashionary Hand.

Jeff Powers, BostonJeff is an artist represented by Art Lifting, a benefit

corporation that provides homeless and disabled artists the opportunity to earn their own income. To

Jeff, art is therapeutic and gives him purpose.

Alessandro Babini, BostonAlessandro is the CEO of Humon, an MIT spinoff

building the next generation of sports wearables to enhance human performance. He often compares his

art to the process of building a startup.

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ENHANCE YOUR GUEST EXPERIENCEBOOST REVENUE

BASIC ASSUMPTIONS Base Conservative OptimisticAverage Daily Rate $150 $158 $165Effects on Occupancy (increment) 1.00% 3.00%Effects on ADR (increment) 5.00% 10.00%Occupancy Rate 80.0% 81.0% 83.0%RevPar $43,800 $46,565 $49,987Days in a Year 365 6% 14%

RETURN ON INVESTMENT (ROI)Incremental revenue per annum per unit $2,765 $6,187Incremental revenue over investment 2 Years $5,530 $12,374

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1% Occupancy

Increase

5%Average Daily Rate

Increase

TEKUMA VALUE PROPOSITION

assumptions

BASIC ASSUMPTIONS Base Conservative OptimisticAverage Daily Rate $150 $158 $165Effects on Occupancy (increment) 1.00% 3.00%Effects on ADR (increment) 5.00% 10.00%Occupancy Rate 80.0% 81.0% 83.0%RevPar $43,800 $46,565 $49,987Days in a Year 365 6% 14%

RETURN ON INVESTMENT (ROI)Incremental revenue per annum per unit $2,765 $6,187Incremental revenue over investment 2 Years $5,530 $12,374

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Tekuma is an emerging award-winning startup founded in 2015 at the Massachusetts Institute of Technology in

Cambridge, USA

At the intersection of art, technology and real estate. Our curation platform aims to solve the problem of exhibiting and buying art. Too much talent and creativity goes unseen

and lacks exposure. In the meantime, there is a lot of spaces with walls that could be authentic and unique. By embracing the sharing economy, we want to help people activate their

living spaces into vibrant art galleries.

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MISSION

We want to democratize the arts by creating beautiful galleries everywhere. Bringing more culture to our everyday spaces.

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We were students at the MIT School of Architecture & Center for Real Estate when we were inspired to create Tekuma. The idea stemmed when no one showed up to our final design presentation, this frustrated us as we had no

where to show our hard work.

We embraced the challenge to tackle this problem and solve the inefficiency in the art industry today. Traditional galleries have become outdated, quite elitist and are limited in real estate. With so much creative talent and plenty

of walls that need it, we had to do something to connect the two.

We believe good art should not necessarily be expensive and Tekuma is a way to make sure that every space can be transformed into an art gallery

for artists’ stories to be told and work to be sold.

OUR STORY [market validation]

Over the past 6 months we leased 3 Airbnbs in Cambridge, MA and proved the impact of art on a listing’s performance through primary market research.

These today are our test labs for R&D

50% MOREONLINE VIEWS

10% MOREBOOKINGS

15% HIGHERREVENUE

60% HIGHLIGHTEDREVIEWS(ART)

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To prove the concept of increased revenue We leased 3 Airbnbs in Boston and proved the impact of art on a listing’s performance through primary market

research and A/B testing.

These today are our test labs for R&D and initially helped support Tekuma financially.

[market validation]

Over the past 6 months we leased 3 Airbnbs in Cambridge, MA and proved the impact of art on a listing’s performance through primary market research.

These today are our test labs for R&D

50% MOREONLINE VIEWS

10% MOREBOOKINGS

15% HIGHERREVENUE

60% HIGHLIGHTEDREVIEWS(ART)

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OUR TEAM

We are not your typical art provider.

We are architects, artists, programmers and storytellers. With a background in design, hospitality and real estate, our unique sets of skills allow us to

provide you an art encounter like no other,

Marwan AboudibCEO

Kun QianTechnology

Naomi HebertOperations

Rahul MuchhalBusiness Dev.

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TEKUMA IN THE MEDIA

[Top 7 student-founded startups to watch out for in 2016 by BostInno]

[Featured in Skift’s top daily startup watch] [Winner of the 2016 MIT Creative Arts Venture award]

[Among top 4 MIT startups to be featured in edx’s online entrepreneurship class]

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We are currently accepting pilots globally with operators and developers.

If you are an interested hospitality operator and would like to partner or learn more please contact us at

hello@tekuma.io

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Activate Your Gallery

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