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Danela K. Rosner Interface Aesthetics 02.25.08

TYPO GR AP HY

TYPO G R A P H I E

NO TRESPASSING

University of California

Violators will be ProsecutedPenal Code Sec. No. 602.8 U.C.P.D

f.t. marinetti france — Avant-Garde

el lissitzky russia — Constructivism

ilia mikhailovich france — Dada

piet zwart netherlands — De Stijl

césar domela dutch — De Stijl

césar domela

jan tschichold — The New Typography

Johanna Drucker The Visible Word, p. 239

What had begun, in the 1910s, as a vivid and exuberant exploration of the materiality of signification, became, by the end of the 1920s, in the hands of Herbert Bayer and Jan Tschichold, an ordering of visual graphics which caused that very materiality to efface itself, to disappear, under the style of a graphics whose very adjectival character—elegant, clean, streamlined, balanced, correct – betray its repressive force.

willi baumeister

piet zwart

lester beall

Armin Hofmann swiss — the Swiss Style (International Style)

joseph müller brockman swiss

emil ruder — The Typography of Order

saul bass — film title graphics

josef müller-brockman

Lock/Petterson Ltd. — chart

paul rand

paul rand — grid

herb lubalin

wolfgang weingart

volkswagen — parody

apple — parody

Michael Bierut — Pentagram

?? — ??

Presidential Campaign Logos

“Everything about this logo says you can buy a car from this man.”

— sam berlow and cyrus highsmith, boston globe

Homework for week 5Find both successful and unsuccessful examples of layout design in posters and flyers. Post the photos of your examples and briefly describe what is working and what is not working in terms of layout.

TYPO GR AP HYcourses.ischool.berkeley.edu › i290-20 › s08 › slides › ... · wolfgang...

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