Dobson Startup Bootcamp 2017

Startup Bootcamp 2017

Maher  AyariPresident,  Student  Executive  Team

Startup Bootcamp 2017

Professor  Gregory  B.  VitDirector,  McGill  Dobson  Centre  for  Entrepreneurship

Startup Bootcamp 2017

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Or  sometimes  your  baby  is  just  ugly

PASSION

The  3  P’s (IDEA) &  3H’s  (TEAM)  of  Entrepreneurship

HACKER

PROBLEM

PIERCING  TECH-­SCIENCE

HUSTLER

HIPSTER

Renjie ButalidMarketing  &  Operations  Advisor

McGill  Dobson  Centre  for  Entrepreneurship

Startup Bootcamp 2017

Our entrepreneurship programs are supported by a strong McGill Entrepreneur, Alumni, and Startup Mentorship Network

125 Startupsactive  today  employing  over  

1,103  people

$35 million raised by our startups  to  date

as  of  2016

2,200+ McGill entrepreneurs

mentored since 2009

Leading to 70xinitial  funding  provided    

$500K in total initial funding for

McGill Dobson Cupsince  2009

87 judge-mentors actively  involved  in

McGill Dobson Cup every year

Entrepreneurship  Programs

Our entrepreneurship programs are supported by a strong McGill Entrepreneur, Alumni, and Startup Mentorship Network

Innovation  Driven  EnterpriseSmall  and  Medium  Enterprise

Social  EnterpriseHealth  Sciences

Over $100,000 awarded to McGill Startups

Innovation  Driven  Enterprise

Small  &  Medium  Enterprise

Health  Sciences

Social  Enterprise  

Key  Dates  for  McGill  Dobson  Cup  2017

• December  18,  2016  – January  18,  2017:Applications  Open

• February  14-­‐17,  2017:McGill  Dobson  Cup  2017  Semi-­‐Finals

• March  22,  2017:McGill  Dobson  Cup  Finals• March  30,  2017:  2017  McGill  Dobson  Cup  Awards  Ceremony

www.mcgill.ca/dobsoncup

10-­‐Week  Summer  Accelerator

Montreal  |  San  Francisco  |  Boston

10-­‐Week  Lean  Startup  Program

2016-­‐17  Entrepreneurship  Events

• September  14,  2016:  Innovating  with  Impact:  Building  Successful  Businesses  from  Science-­‐based  Discovery

• September  15,  2016: Kickstart  Innovation  &  Startup  Matchmaking

• October  5,  2016: Social  Entrepreneurship  101• October  12,  2016: The  Future  of  Technology• October  19,  2016: The  Science  of  Medical  Startups• October  26,  2016: Social  Entrepreneurship:  The  Next  

Steps• November  9,  2016: Startup  &  Business  Plan  Writing  

Workshop• November  17,  2016: Build  a  Startup  with  McGill  

Technology• November  23,  2016: Building  Startup  Teams  &  Culture• November  25,  2016: Thinkathon 2016:  Disrupt  

Montreal• December  5,  2016:  McGill  Lean  Startup  Final  

Presentations

• December  18,  2016  – January  17,  2016:  Application  Open  for  McGill  Dobson  Cup  2017

• January  7,  2017:  Startup  Bootcamp  • January  11,  2017:What  it  takes  to  win  the  McGill  

Dobson  Cup  • January  26,  2017:Women  in  Entrepreneurship• February  2,  2017:  How  to  Pitch  Your  Startup  Workshop• February  9,  2017:  Public  Speaking  Workshop  • February  14-­‐17,  2017:McGill  Dobson  Cup  2017  Semi-­‐

Finals• February  23,  2017:Market  Research  Workshop  • March  7,  2017:  Startup  Financials  Workshop  • March  9,  2017:  Startup  Legals &  Protecting  Your  IP  • March  16,  2017: Social  Media  Marketing  for  Startups• March  22,  2017:McGill  Dobson  Cup  2017  Finals• March  30,  2017:  McGill  Dobson  Cup  2017  Awards  

Ceremony

For  more  information  on  our  events,  please  visit:  www.dobsonchronicles.com

2016-­‐17  Entrepreneurship  Events

Mentorship

Early-stage ideasdobsonset.youcanbook.me

Later-stage startupsdobsoncentre.youcanbook.me

Isaac SouweineGuest Speaker

Startup Bootcamp 2017

HOWI GOT INTO STARTUPS, AND HOW YOU CAN TOO

ISAAC SOUWEINE ENTREPRENEUR IN RESIDENCE @ REAL VENTURES

PA RT 1HOW I GO T

IN TO STARTUPS

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studentonline.com

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M Y P RO G RE S S IO N

studentonline.com

KE Y E P IS O DE S

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E P IS O DE 1

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A CHAN CE EN COUN TERstudentonline.com

E P IS O DE 2THE BIG LEAGUES

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E P IS O DE 3F  ULL CIRCLE

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PA RT 2HOW YOU CAN  

T  OO

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S  TAR  T

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T IP #1SOM ETH IN G

TIP #2GET O UT O F T  HE

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BU ILD IN G

TIP #3ASK FO R HE  L  P

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BU ILD

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T IP #4YO UR BRAN D

TIP #5

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TRUST YO UR IN STIN CT

THA N K YO U!

I S AAC@RE ALVE N TURE S .COM@SO NO F SARAH

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Today!

Startup Bootcamp 2017

Why?

Startup Bootcamp 2017

Why?

Startup Bootcamp 2017

Goals

Startup Bootcamp 2017

• Inspiration  RoomOR

• Pitch  Station  

• Business  Model  Canvas&

• Pitching

Startup Bootcamp 2017

Pitch  Station  Inspiration  Room

Format:  30  sec  – 3min  pitch  in  front  of  judges  

Location:  After  the  break  wait  outside  Room  151

Format:  Idea  generation  workshops  &  brainstorm

Location:  After  the  break  come  back  in  Room  151

Startup Bootcamp 2017

Break

Startup Bootcamp 2017

Back  at  10:45am

Inspiration  Room

Inspiration  RoomCommon  myths  about  entrepreneurship

Inspiration  Room2  Types  of  Entrepreneurship

Small  &  Medium  Enterprise• Local  Market

• Innovation  is  not  a  competitive  advantage• Businesses  with  very  little  external  capital

• Grows  at  a  linear  rate

Innovation  Driven  Enterprise• Global  markets

• Company  is  based  on  some  sort  of  innovation• Diverse  ownership  (external  capital)

• Risky  but  potential  for  exponential  growth

Inspiration  Room3  ways  to  launch  a  business

Invention*Commercialization  =  Innovation

Try  to  learn  as  much  as  possible  and  be  exposed  to  new  things

New  way  to  improve  existing  process

Inspiration  RoomForming  a  Team

Hustler

Hacker

Hipster

Inspiration  RoomBrainstorm  the  following:  

Uber/Airbnb  for…  (pick  one)

Flowers;  Nightclubs;  Laundry;  Bulked  goods;  Doctors;  Shipping;  Laguage  Tutoring;  Group  Fitness;  Hotel  Lounges;  Truck  Drivers;  

Dog  Walking;  Beauty  Services;  Massages;  Ice  Cream;  ...

Answer  the  following  questions

What’s  the  problem  you  are  solving?What’s  the  solution  to  that  problem?

Who  are  the  customers?How  big  is  the  market?

Why  are  you  THE  team  that  can  make  it  happen?

#1 #2

#3

LunchUntil  1pm

Startup Bootcamp 2017

Renjie ButalidMarketing  &  Operations  Advisor

McGill  Dobson  Centre  for  Entrepreneurship

Startup Bootcamp 2017

The Business Model Canvas

Innovation Driven Enterprise Small & Medium Enterprise

Health Sciences

1. Value Proposition2. Customers/Beneficiaries3. Marketing4. Competition5. Business and Financial Model6. Team Composition7. Other Consideration

5-page business plan

Social Enterprise

1. Concept2. Customers/Beneficiaries3. Marketing4. Competition5. Business and Financial Model6. Team Composition7. Social Impact8. Other Consideration

Innovation Driven Enterprise Small & Medium Enterprise

Health Sciences

1. Value Proposition2. Customers/Beneficiaries3. Marketing4. Competition5. Business and Financial Model6. Team Composition7. Other Considerations

5-page business plan

Social Enterprise

1. Concept2. Customers/Beneficiaries3. Marketing4. Competition5. Business and Financial Model6. Team Composition7. Social Impact8. Other Considerations

“A business model describes the rationale of how an organization

creates, delivers, and captures value”

In other words,

How do you plan on making money?

The Business Model Canvas is simply a tool to create & analyze business models

9 Building Blocks

Steve Blank page 57 of 212 4th edition Jan 2014

Business Model Canvas

Business Model Canvas: Apple

Business Model Canvas: LinkedIn

Phase  1Business  Model  Canvas

Phase  2TEST  PROBLEM

Phase  3TEST  SOLUTION

Phase  4Pivot  or  Keep  going

What is a Value Proposition statement?• A short, memorable description of:

• what you do• what problem you solve• and why anyone should care

• Focused on your target customer• Based on a deep understanding of their problem / job they are

trying to accomplish• It should evoke emotion in your target customer• Your target customers should just “get it” and say “tell me more” • Your target customers should paraphrase your value proposition to

describe you to others

Why do you need one?

For the marketplace• The description that attracts your target into your sales funnel,

creates excitement and gets people to pay attention

For investors• The description that tells investors that you have a focused and

clear understanding of the customer and the problem you can solve, and that it is significant and worthy of investment

For yourself• Your mission statement that clarifies why you exist from a

customer’s perspective

The problem if yours sucks

Customers and prospects• Won’t understand what you do• Won’t be able to differentiate you from your competition• Won’t care

Investors• Won’t be convinced that you understand your customer• Won’t be convinced that you have a focused approach to the market• Won’t be convinced that you can make them money

You and your team• Won’t have a clear sense of mission• Won’t understand why you exist and will therefore oscillate around strategy

How to create an awesome value proposition

Always start with the customer

• Make sure you have a deep understanding of exactly who your target customer is

• Make sure you deeply understand what their problem is and how much pain it causes

• Make sure you know the level of motivation they have to seek out your solution

If you are struggling… … to create an awesome value proposition

• Maybe you don’t yet really understand your target customer

• Maybe you don’t really understand their problem/job and motivations

• Maybe your solution isn’t fully formed• Maybe you haven’t figured out how it benefits your

customer• Maybe your business needs to pivot

Steve Blank’s XYZ

“We help X do Y doing Z”

“We help e-commerce websites increase their sales through A/B

testing, surveys and personalization.”

Geoff Moore’s Value Positioning Statement

For______________________________(target customer)

who______________________________(opportunity)

is a ______________________________(company name)

that ______________________________(benefit statement).

Dave Cowan’s Pitchcraft

(Your solution to market need) and our product is (use metaphor for something people already know).

We are bringing trust to cyberspace, and our first product is a Driver’s License for the Internet.

Eric Sink’s Value Positioning

1. Superlative (“why choose this product”).2. Label (“what is this product”).3. Qualifiers (“who should choose this product”)

The most secure payment gateway for mobile e-commerce.

Venture Hacks’ High-Concept Pitch

[Proven industry example] for/of [new domain]

AirBnB for office space (Breather)The Walmart of health food stores.

Renjie Butalidrenjie.butalid@mcgill.ca

McGill  Dobson  Centrefor  Entrepreneurship

www.mcgill.ca/dobson

dobsonchronicles.com

Break

Startup Bootcamp 2017

Finalize  your  pitch!

• Problem• Problem  Size• Solution• Market  Size• Competition• Team

• Call  to  ActionStartup Bootcamp 2017

Pitching!Provide  feedback  !

Fill  out  the  following:

• Name  of  the  startup/person:

• Provide  positives  (+):

• Things  you  would  change:

• Additional  questions/ideas:

Startup Bootcamp 2017

Thank  you  to  the  entire  Student  Executive  Team,  Carol  Clelland,  Renjie Butalid,  Professor  Gregory  Vit and  Isaac  Souweine

Positions  available  in  the  Student  Executive  Team!Come  talk  to  us!

What’s  Next?

• What  it  takes  to  win  the  McGill  Dobson  Cup:  Jan  11th

• Apply  to  the  McGill  Dobson  Cup  2017:  Deadline  Jan  18th

• Women  in  Entrepreneurship:  Jan  26th

• How  to  pitch  your  startup:  Feb  2nd

• Public  Speaking  workshop:  Feb  9thand  much  more!

mcgill.ca/dobsonwww.dobsonchronicles.com

Startup Bootcamp 2017