KJK-IdeasIntoAction-ILoveMarketing-Presentation

‘Ideas into Action’How to

Find, Process, & Implement Ideas in Books

by

Kevin J. Kula

If you could have any SUPERPOWER

- what would it be?

“Being able to read super-fast.” “I’ve probably

wasted 10 years reading slowly.”

...a portal to Time-Travel

‘Download’ decades in days

“Books are the best way to store and transport knowledge we have ever developed. Years and years of backbreaking research go into books. And we can access that research in hours? How crazy is that.” - Jim Kwik

Learning is a Metaskill

“The ability to learn quickly is a distinct and powerful competitive advantage in business. It enables all success in a fast paced, fast changing world.” - Steven Kotler

“Human performance is hackable. Learning is hackable. The brain is hackable. Literally.” - Steven Kotler

Prepare Yourself after the next hour...

Your reading speed will increase 25-50%

You can become an expert in any field

You can ‘hack’ the process of learning

You will gain access to the ultimate superpower

You will discover strategies for greater wealth, health, and awareness

Jim Kwik Kwik Learning & SuperHero You

Finding Ideas

What is Something You Always Wanted to Learn?

#1: Make a Reading List

Wealth Health Awareness

Master Word DocumentBooks to Read: voice-memos, screen-caps, photos

Marketing

Investin

g

Mindset

Nutrition

Fitness

Environm

ental He

alth

Meditatio

n

QiGongInte

gral The

oryPsyc

hology

Taoism

Educati

on/Learn

ing

Primal L

ifestyle

Communic

ation

Business

Economics

Kevin’s Areas of Interest

Who are the ‘Industry Transformers’ in each field?

Become an Expert

Niche & Grow Rich

Unique Ability

How to Write a Good Ad

Start Something that Matters

Scientific Advertising

Tell to Win

Profit Activator #2

Profit Activator #1

Evil Plans

The Experience Economy

Delivering HappinessWhat’s the 1 book in each sub-topic that is

the ‘must read’? Profit Activator #5

(Marketing) 8 Profit Activators

Download ‘Breakthrough DNA’: * Profit Activators - www.ILoveMarketing.com

Select a single target market

Create a compelling offer

Deliver a ‘dream come true’ experience

Research sub-topics within broader fields

(Before/During/After Units)

Discovering BooksBlogs/Social Media

In-Books/Bibliographies

Podcasts

People’s Libraries

Amazon

Tracking-Down BooksWorldCat

Library Holds

Amazon

Half-Price Books

Library Book Store

Processing

http://www.youtube.com/watch?v=UyW9AjplDfY&feature=share&list=TLtO2vcUgvuhE

Chopping Books Video

#2: Schedule Your ReadingEarly morning

Peak energy

30-minute chunks (15/15)

Consistency - morning tea

Down-time: in-line at post-office

#3: Improve Your Reading

Brain-Function

Functional Medicine

Exercise

Nutrition

Meditation

Reading Speed

What’s your current speed?

3 tips to increase 25-50%

Reading Technique

Headings

Highlighting

Vary speeds

Brain Function

Functional Medicine(optimizing brain health)

Exercise (for improved brain function)

Nutrition(hormone & energy regulation)

Meditation(cultivating awareness)

Determining Reading Speed

Read for 2-minutes

Count the number of lines read

Divide the number of lines by 2

Multiply by words per line

3 Obstacles to Effective Reading

Lack of Focus (slow reading)

Subvocalization (JFK Rule)

Regression (re-reading sections)

Lack of Focus

SPEED=FOCUS

Subvocalization (JFK Rule)

Speaking Speed vs Reading Speed(words per minute)

300wpm 1200wpm

Fastest JFK speech JFK’s reading speed

Eye Movement/Chunking

Schools teach reading aloud - bad practice for reading speed

Extremely slow readers read word by word

Very slow readers read a few words at a time

Average readers read a sentence at a time

Quick readers read a few sentences at a time - capturing the ‘thought’

Speed readers practice constant eye movement at quick speeds

Use a ‘visual pacer’ - pen in left hand to initially increase speed

Reading Technique

Headings (what are the big ideas?)

Highlighting (mark, highlight, photograph what you want to review)

Varying Speed (vary your speeds depending on content)

Components of FLOW

Intense & focused concentration

Merging of action & awareness

Loss of reflective self-consciousness

Sense of personal control

Distortion of time

Intrinsic reward

The Ultimate Super-Power

Conditions for FLOW

Clear Goals

Immediate Feedback

Balance (Skill=Challenge)

Deliberate Practice(talent is not ‘innate’ or just about ‘practice’ - there are specific conditions

that you can follow to become an expert)

Motivation & effort to improve performance

Integration of pre-existing knowledge (context)

Immediate feedback

Repeatedly perform task

Being outside of your comfort zone

Deliberate Practice is good for learning and improving, ‘FLOW’ states are good for practicing

and processing known information

Find balance between being outside your comfort zone and finding ‘FLOW’ in everyday activities

Implement

Thoughts, Behaviors, Actions

Examples of Implementation

“How to Write a Good Ad” - Read the section on 100 headlines and write out headlines to use in direct marketing campaigns

Key-word research for generating content: speed read comments sections of popular blogs to ‘get inside’ your prospects minds

“How to Deliver a TED Talk” - Immediately implement speaking tips in your presentations

“The Creative Habit” - learn how to create ‘habits’ that will differentiate how you communicate your product or service and engage your prospects

kyronite

Obstacles

No RoutineNo Excitement

Using books as ‘sedatives’

Schedule your readingFind topics you enjoy or study skills you don’t enjoy but need to excel at

Share Ideas & Your Opinion

Blog about it

Be someone who is in ‘the know’

Have an opinion

Use material to engage your audience

ResourcesKwik-Learning - Jim Kwik’s site on learning and memory

SuperHero You (Jim Kwik)

Singularity Hub (Industry transformers in accelerated learning)

Flow Genome Project (http://www.flowgenomeproject.co)

UltraMindSolution (http://www.ultramind.com/files/guide.pdf)

Reader (mobile app for speed reading)

WorldCat (mobile app for library database)

Blog about speed reading techniques (http://singularityhub.com/2013/07/11/learning-to-learn-faster-part-ii-harnessing-the-subconscious-for-accelerated-performance/)

‘Must Reads’

Clarity, Confidence, & Capability