Pilot questionnaire

PILOT QUESTIONNAIREQuestions and Analysis

DOCUMENTARY

1) DO YOU EVER FEEL CONFUSED BY THE EVER CHANGING GOVERNMENT ADVICE

Yes

No

Sometimes

This result shows that the majority of those asked are affected by the issue of ever changing government advice, and therefore find our documentary relatable.

2) WOULD YOU LIKE THE DOCUMENTARY TO FEATURE A VOICEOVER OR SIMPLY TEXT TO

NARRATE?

Voiceover

TextThe majority of those asked chose voiceover, which is understand-able as our audience of Fox Thinkers would struggle to concentrate on long periods of text at one time.

3) WOULD THE GENDER OF THE VOICEOVER MAKE A DIFFERENCE IN YOUR RECEPTION?

No

The overwhelming re-sponse on this question was ‘no’ suggesting that the results will be very similar in the final ques-tionnaire.

4) HOW WOULD YOU LIKE THE INTERVIEWEE’S QUESTION TO BE

PRESENTED? Text

Voiceover

The majority of those asked chose voiceover, and therefore in my final questionnaire I shall change this question to ‘How would you like the voiceover to be done?’ with the possible answers of ‘Voice of God’ or ‘Voice of Authority’.

5) WHICH CAMERA SHOT WOULD YOU LIKE TO SEE THE INTERVIEWER WITH?

Close-Up

Medium Close-Up

Medium

Medium-Long

The most popular answer was a medium close-up shot, which makes sense as this is the shot which most interviews are shot with.

6) WOULD YOU LIKE A B ROLL?

Understandably, the majority of people asked wanted a B roll, as this makes a documentary much more visually entertaining.

Yes

No

7) WHAT KIND OF LIGHTING WOULD YOU LIKE THE DOCUMENTARY TO INCLUDE?

High-key

Low-key

Ambient

The results from this ques-tion were quite mixed, with ambient being the most popular which is what will be used in the majority of the of the B roll shooting.

POSTER

1) WOULD YOU RATHER THE POSTER INCLUDED PHOTOGRAPHY OR CARTOON?

Photog-raphy

Cartoon

Photography was the most popular result which would be easier for us to do and is therefore what we will most likely end up doing.

2) WOULD YOU PREFER ONE MAIN IMAGE OR SEVERAL SMALL

ONES?

One

Several

One large image is likely to be more eye catching than several small ones,

3) WHICH SHOT TYPE WOULD YOU LIKE TO SEE?

Close-Up

Medium Close-Up

Medium

Medium-LongThere were similar results between Close-Up and Medium Close-Up, as these are probably the shots which would be most eye catching on a poster.

4) DO YOU THINK A BRIGHT OR MORE UNDERSTATED COLOUR SCHEME WOULD BE

MORE APPROPRIATE?

Bright

UnderstatedAlthough not an out-right win for a bright colour scheme, we are most likely to use bright colours as these are more strongly associated with food, and are more eye-catching.

5) WHAT LIGHTING WOULD YOU LIKE TO SEE IN THE PHOTOGRAPHY?

High-key

Low-key

Ambient Again, high-key light-ing will be the most eye-catching and make the poster the most visually appeal-ing.

6) WOULD YOU LIKE TO SEE SOCIAL MEDIA ICONS ON THE POSTER?

Yes

NoDue to the majority an-swer being yes, I will probably change this question in the final questionnaire to ask which social media icons our audience would like to see.

7) WOULD YOU LIKE TO SEE A TAGLINE?

Yes

No

Taglines are catchy and add to the brand identity of a product, which is especially important for an independent produc-tion like ours.

8) SHOULD THE POSTER INCLUDE CRITICAL SUCCESS?

Yes

NoCritical success elevates the documentary and shows the audience that the documentary is well-enjoyed, highly thought of and worth watching.

RADIO ADVERT

1) DO YOU THINK IT IS IMPORTANT TO FEATURE

AMBIENT MUSIC?

Yes

NoMost radio adverts feature ambient mu-sic, and therefore to fit in with conventions it would be sensible for ours to also do so, to make the advert more interesting.

2) WHAT TYPE OF MUSIC WOULD YOU LIKE TO HEAR ON THE ADVERT?

Upbeat

CalmUpbeat music are more likely to catch the attention of the audience, however it must not be too overwhelming for the audience member or sensory overload will cause them to stop paying attention.

3) WOULD YOU LIKE TO HEAR QUOTES FROM THE DOCUMENTARY FEATURED WITHIN THE

RADIO ADVERT?

Yes No

Extracts from a docu-mentary allow the audience a sneap peak into what the documentary will be like, allowing them to work out whether it is worth watching or not.

4) AT WHAT TIME OF DAY ARE YOU THE MOST LIKELY TO LISTEN TO THE RADIO?

Morning

Daytime

EveningMost people listen to the radio in the morning on the way to school or work, so it would make sense to broadcast our ad-vert at this time.

5) HOW LONG SHOULD THE RADIO ADVERT BE?

10-20 seconds15%

20-30 seconds35%

30-40 seconds50%

30-40 seconds is how long most radio ad-verts are, so it is good that the majority of our audience are happy for it to be this length.

SUMMARYOverall, the questionnaire has been very successful with many useful answers, and there will only be slight changes made to the final questionnaire which will be handed out to more people for more accurate results.