Social Media Boot Camp 20130315

presents

presented by

Social Media Boot Camp

Brian Bluff, President & Co-Founder

Eddie Bluff, Vice President Key Accounts & Co-Founder

About Today…

Download This Presentation on SlideShare

We’re here to help… •  Toward the end of day •  Consultations at your convenience

What We Will Cover

•  Facebook •  Twitter •  Linkedin •  YouTube •  Blogging

•  1 Billion monthly active users •  3.5 Billion pieces of content shared each day •  Each user shares 415 pieces of content per year •  24% of user base 35-54 years old

•  58% women •  42% men

•  The biggest growth: 45-54 year-olds

The 3 most important reasons businesses leverage social media are:

1.  Connecting with customers 2.  Visibility 3.  Self-promotion

• 80% of businesses today are using Facebook •  47% of users say that Facebook had the greatest impact on their purchase behavior • 58% of businesses saw a drop in marketing costs by moving to social marketing

The power of sharing...

3 Cover Photo

Benchmarking

Shortened url

Facebook ads Promote a post Run a contest

•  Develop a unique voice & relate to your audience

•  Have diverse content

•  Ask for what you want

•  Be consistent

•  Benchmark

Since the beginning of Twitter there has been over 163 billion tweets sent In 2012, an average of 175 million tweets were sent from Twitter everyday in the US The average twitter user spends about 23 minutes a day checking tweets

Twitter

•  53% of people on Twitter recommend products in their tweets

•  73% of Americans trust information and advice from Twitter

•  31% of US Consumers have searched a hashtag they saw on TV

69% of follows on Twitter are suggested by friends 79% of US Twitter users are more likely to recommend brands they follow 67% of US Twitter users are more likely to buy from brands they follow Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action

Search Twitter for:

1.  Brands

2.  People

3.  Keywords

A great way to connect with people you want to engage with. Don’t just RT. Add value to the conversation.

Hash Tags (#)

#joltbolt

Management Tools

•  Over 200 Million members •  Business professionals •  79% are 35+ years old •  Linkedin promotes:

•  Business intelligence •  Business development •  Creation of business relationships •  Conversation

•  As of 9/30/12 professionals are joining at a rate of 2/second •  50 million new members in 2011vs 6 years to add first 50

million

Linkedin - Overview

Personal Profiles

Establish a personal presence

Connect with customers and other businesses

Demonstrate your expertise

Leverage Your Personal Profiles

Company Profile

Share content and make updates

Create groups and participate in discussions

Build key relationships

Add Linkedin button to your website

Monitor your competitors

5 Tips To Growing Your Business On Linkedin

•  2nd largest search engine in the world •  Every minute 72 hours of video are uploaded to YouTube •  Reasons marketers use YouTube:

•  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service

•  More than 20% of global YouTube views are on mobile devices

Getting Started

Uploading Video

Annotations

Friends & Subscribers

Engagement

Yesterday Today Tomorrow

???

Blogging

Establish Credibility With Social Media

Become the Expert

Create Accounts (Name Claim) Grow

Networks

Create Content

Distribute Content

Participate In Discussion

Lead Discussion

Become the Expert

Establish Credibility With Social Media

Create Accounts (Name Claim) Grow

Networks

Create Content

Distribute Content

Lead Discussion

Participate In Discussion

SM Platforms

Social Media

Published Online Media

Market Sheet

White Paper

Press Release

Application Note

Intranet/ eLiterature

Conference Presentation

Website

Tech Paper

Published Print

Media

Blog Post

Maximize Opportunities

Multi-purpose Content

Engaging:

- fans

- markets

- customers

Facebook

LinkedIn Twitter

YouTube

Email Campaign

Blogs = Expert & Support SEO

Social Properties

Distribute

Prospects Interaction

Branding

Search Engines

Website (blog)

Content Rank

Nee

d

•  Establish a Presence

•  Be consistent

•  Engage

•  Monitor, Track, Benchmark

Take-Aways

Questions??

Site-Seeker, Inc. © 2013