Social Media Driving Licence 5 - Twitter tools: curation control and reach

Social Media Driving Licence

Twitter tools: curation, control and reach

Georgina CroninAnge FitzpatrickAndy Priestner

Week 5

Live-tweeting debrief

Not usually that many people tweeting so...

• Not as much noise (keyboard clatter, phones buzzing)

• Presenter doesn’t feel so ignored

• Not usually competitive (added another stressful dimension)

• This will be the toughest live-tweeting you will ever experience

• Don’t forget that we engaged with the outside world (woo-hoo!)

•Create your first Storify

•Learn from other Storify reports

•Managing your Twitter with Hootsuite

•Explore bit.ly and Feedly

•Discuss how you feel about Twitter

Session objectives

What is Storify?

• Create your own stories• Search for social media

elements• Curate the elements• Write your own narrative• Embed stories anywhere• Go viral!

Storify…

Using Storify

• Login using Twitter• Find some SMDL tweets • Find some SMDL Flickr

images• Embed a SMDL Audioboo• Pop some text in to explain

things• Use no more than 5

elements• Publish your Storify

Using Storify…

Here’s one we made earlier…

More tools…

Hootsuite

Hootsuite“a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from

one secure, web-based dashboard”

Hootsuite“a site which is far superior to the native twitter interface where you can see all your twitter channels and saved searches in one place”

Tweetdeck

bit.ly

• It’s a URL shortening service

• Allows you to create custom links

• Bundles let you to group links

• Shortens 1 million links per month

• Generate usage statistics

• Has a cute puffer fish logo

About bitly

• Twitter’s URL shortening is limited

• Long links are unwieldy

• Tracking links function is very useful

• Integrates well with your browser

• Has a cute puffer fish logo

What’s in it for me?

Feedly

• It’s a news aggregator

• An RSS feed reader

• Makes information come to you

• Highly customisable

• Can be used on a mobile device

• Has a 12 million users

About Feedly

Twitter – what’s changed?

How we feel now

Twitter – what’s changed?

Hilarious

Concise

Signposting

Timely

Random

Newsflash

Overload

Subversive

Trending

Groundbreaking

Thoughtful

Instant

Customisable

Troll

Optional

Viral

Commentary

Mute

#Hashtag

Useful

Marketing

Public

Thoughtless

Dangerous

How we feel now

Twitter – what’s changed?

Read, Watch, Listen

• Read the Week 5 summary on the blog

• Watch the Week 5 playlist on YouTube

• Listen to the Week 5 podcasts on Audioboo

Engage

• Blog about the value (or lack thereof) of one tool: Storify, HootSuite, bit.ly or Feedly

• Blog about one of the podcasts listed as 'Week 5' (with the exception of Andy on HootSuite) that interests you the most

• Promote your blogposts on Twitter

Before next week…

• Set up a Google account (if you don’t have one already)

Twitter tools - Tasks

IMAGE CREDITS

Flickr Creative Commons• What is Storify?: http://www.flickr.com/photos/jdlasica/8009768807/ (JD

Lasica)• Using Storify: https://www.flickr.com/photos/tonydeifell/8562675509/ (Tony

Deifell)• Here’s one we made earlier: http

://www.flickr.com/photos/funadium/2386379965/ (Marco Bernardini)• More tools: http://www.flickr.com/photos/linhngan/3101950593/(Bui Linh Ngan

)• Hootsuite: http://www.flickr.com/photos/ali_arsh/9384602551/ (Ali Arsh)• bitly: http://www.flickr.com/photos/motelface/3846613872/(Carrie Cleveland)• bitly logo: http://static.bitly.com/graphics/logo/pufferfish.png (freely available

on bitly site)• Feedly: https://www.flickr.com/photos/yukop/9100741224/ (Yuko Honda)• What’s changed?: http://www.flickr.com/photos/jenny-pics/5086361685/ (Luca

Moglia)• Conversations: http://www.flickr.com/photos/jbgoblin/11900371386 (Jenny

Downing)

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